Columns & Marketing Related Articles

Getting To The Top Of Google: The Top 7 Myths Of SEO

David Pascal, Pascal & Associates

"But what exactly is search engine optimization? What (if anything) can you do to get your web site to rank better?" Read >>

The Power of Consistency

Brad VanAuken, BrandForward, Inc.

"Think twice when you have the urge to change something about your brand’s identity..." Read >>

Marketing Aggressively: Now’s the Time

Cindy Herrmann, Mogul Marketing, Inc

"It is easy to stand out when half the world is afraid and hiding..." Read >>

IMC—What’s All the Fuss About?

Paul Bush, Persuasive Communications

"IMC still generates a great deal of debate and misunderstanding among practitioners for several important reasons..." Read >>

Jewelry Advertising Strategies During A Recession

Hans Kracauer, The Idea Factory

"How To Persuade People That Selling You Their Jewelry Is One Of The Wisest Moves They Can Make." Read >>

Start the New Year with a New Attitude

Ruth E. Thaler-Carter, “I can write about anything!”™

"Here are some ideas for coping with the current economic climate..." Read >>

LOOKING AHEAD - Aligning your Business and Personal Goals

Peter Wendel, Peter Wendel Group

"We need to shift from dealing with today's problems to focusing on building a different future. Instead of being problem driven, it's time to be vision led..." Read >>

Integrating Business and Customers through Transpromotional Documents

Howard Maslich, Specialized Training Services Inc

"When you get better at punching holes through the claims of hirable candidates, you'll find yourself selecting great salespeople..." Read >>

Integrating Business and Customers through Transpromotional Documents

Michael Vitch, Compu-Mail

"Firms are using transpromotion for valuable up sell opportunities, increased satisfaction, customer retention, improved loyalty, and greater profits..." Read >>

Using the Internet to Stretch Your Ad Dollars

Michael Pilla, mQuotient, LLC

"The big advantage is that all of these suggestions are trackable, and as you’ve see can be implemented for little or no cost..." Read >>

I See Only Opportunity!

Helaine Rose, Expert Media Inc

"I think now is the time to really show off the benefits of your product or service..." Read >>

The $700b Bailout Package - A Venezuelan Perspective

Tom Kadala, ResearchPays Inc.

"the unsettling effects of today's vote in Venezuela and its potential significance to US Leadership and the failing US economy" Read >>

How to Improve Your Ranking in Google

Barry Orlando, Orlando Web Services

"There are no secrets in how to improve your position in Google, but there are certain best practices which take effort and discipline..." Read >>

How to Save Your Clients Time and Money

Lee Simonson, 24Conference.com

"Conferencing is a tool that helps marketing, PR and advertising firms, communicate their ideas quickly and effectively..." Read >>

How to Write So People Understand You

Amanda Twentyfive, 25th Dimension Marketing

"If your job requires that you communicate with others on a regular basis, there are some basic tenets you can follow to make yourself understood..." Read >>

Brain Power in a Can With Smart Packaging

Bill Wynkoop, Lazer Incorporated

New brain power products stand out with clever packaging. Read >>

The Power of Databases - From Word to Excel to Access

Sandra Zohari, AzoTek Database Solutions

"Having the correct database solution can make your life easier. And the time that you will save will more than make up for the time, or cost, you will spend to create the database application..." Read >>

Three Marketing Mistakes You Can’t Afford To Make In A Bad Economy

Gary Blum, The Laurus Group

"When times are good, it’s relatively easy for most small to mid-size businesses to be successful in spite of themselves..." Read >>

Quick, Quick, Slow - How I Learned To Dance Backward And Follow Direction... Dancing Ballroom

Karen Spencer, Karen Spencer Design

"I learned that attitude has a lot to do with it. This is a secret that anyone can use for dancing (or even “dancing” through life)..." Read >>

Marketing Metrics - More Than Just ROI

Jim Payne, S-Market Strategies

"Think of Marketing Metrics as tools to improve your performance, not just a report card on past success or failure..." Read >>

Golf and the Principles of Sales Success
Hole #7: Hit The Range

Donald Hahn, Hahn & Associates

"Avid golfers set reasonable goals to improve their handicap, and methodically focus on modest yet continuous improvement of their game. Do you know your “sales handicap? What’s your personal improvement plan?" Read >>

The Sustainable Nonprofit - Spending Your Web Site Dollars Wisely

Karen Roberts, Harquin Creative Group

"Cutting costs shouldn't come at the expense of communicating effectively..." Read >>

Holiday & Corporate Anniversary Promotions: The Gifts That Keep On Giving

Pauline Bartel, Bartel Communications Inc

"Like brightly wrapped, beribboned packages, holidays and corporate anniversaries hold promise for your business. When you use them as occasions to remember and thank your customers, holidays and corporate anniversaries become the gifts that keep on giving..." Read >>

How Can I Become a Marketing Genius?

Alan Sartain, ActionCoach

"The secret to a better business lies on our ability to break the business down into logical pieces that we can build upon..." Read >>

Go Green to Help the Environment and the Bottom Line

Michelle Ashby, Tipping Point Media

"Nationally, more businesses are taking notice of consumers' growing desire to go green..." Read >>

Marketing to the X Boomers

Ken Blass, Blass Communications

"The over-35 demographic includes the biggest spenders and represents the most profitable consumer group..." Read >>

The Digital Edge:
Packaging for a Flat World - International Packaging Design (part 2 of 2)

Gary Stafford, Lazer Incorporated

"In this edition we’ll examine the technology necessary to design international packaging – software applications, fonts, operating systems, and keyboards..." Read >>

Beyond Branding: What Your Customers Are Really Shopping For

Sally Bacchetta, Freelance Writer

"Words are a powerful tool for conveying brand benefits and building a positive consumer perception of your product or service..." Read >>

15 Tips on Political Communication

Paul Novak, Novak Media Inc

"So here’s my list of “lessons learned” wandering down the path of umpteen political campaigns..." Read >>

Use Audits to Answer Strategic Value Questions

Robert Carr, Carr Marketing Communications

"They identify critical issues within the components of planning, organization, purpose and key messages that are either helping or hindering your company..." Read >>

Launching New Products

Judith E. Shenouda, Shenouda Associates Inc.

"Understanding the new product development process increases the likelihood that the team’s technical communicators will play a significant role in the new product’s success..." Read >>

All I asked was, “How much is it going to cost”

Tony Glassman, G-Force Collaborations

Simple question, right? Perhaps, yet there is no good answer, only guesses, speculation and war stories that don’t adequately deal... Read >>

How to Attract Maximum Customers Using the Internet

Edison Guzman, A&E Enterprises of NY, Inc.

Responsible e-mail marketing is by far the most cost-effective and targeted of all marketing strategies... Read >>