The Power of Databases - From Word to Excel to Access

Sandra Zohari, AzoTek Database Solutions

"Having the correct database solution can make your life easier. And the time that you will save will more than make up for the time, or cost, you will spend to create the database application..." Read >>

Creating a Winning Brand Promise

Brad VanAuken, BrandForward, Inc.

"Any successful brand positioning project must evaluate all potential brand promises against these three criteria – unique, compelling and believable..." Read >>

Career Planning for Tomorrow’s Hispanic Workforce

Tom Kadala, ResearchPays Inc.

"Opinion: Job Seekers will favor Hispanic-friendly Employers..." Read >>

Three Marketing Mistakes You Can’t Afford To Make In A Bad Economy

Gary Blum, The Laurus Group

"When times are good, it’s relatively easy for most small to mid-size businesses to be successful in spite of themselves..." Read >>

Increasing Power and Influence through Feedback

Robin Wilson, Reach And Achieve Associates

"People get better at what they do when individuals they work with give them timely, honest observations of their performance..." Read >>

BATTEN DOWN THE HATCHES!!

Peter Wendel, Peter Wendel Group

"Economists are telling us that our business world is entering a storm - their words are recession, inflation and stagflation. Is it time for businesses to 'batten down their hatches?'" Read >>

Quick, Quick, Slow - How I Learned To Dance Backward And Follow Direction... Dancing Ballroom

Karen Spencer, Karen Spencer Design

"I learned that attitude has a lot to do with it. This is a secret that anyone can use for dancing (or even “dancing” through life)..." Read >>

Making Lemonade Out Of Lemons

Ruth E. Thaler-Carter, “I can write about anything!”™

"You’ve heard the old expression about “when life gives you lemons, make lemonade.” I’ve been doing that for years, with delightful results..." Read >>

64% of Super Bowl Ads Promoted their Website

Donna DeClemente, DDC Marketing Group

"Surprisingly the big brands were the ones that didn't include their URL addresses. Could that be that they're big enough that they don't need to or care to? Or do they still just don't get it?..." Read >>

Marketing Metrics - More Than Just ROI

Jim Payne, S-Market Strategies

"Think of Marketing Metrics as tools to improve your performance, not just a report card on past success or failure..." Read >>

Golf and the Principles of Sales Success
Hole #7: Hit The Range

Donald Hahn, Hahn & Associates

"Avid golfers set reasonable goals to improve their handicap, and methodically focus on modest yet continuous improvement of their game. Do you know your “sales handicap? What’s your personal improvement plan?" Read >>

The Sustainable Nonprofit - Spending Your Web Site Dollars Wisely

Karen Roberts, Harquin Creative Group

"Cutting costs shouldn't come at the expense of communicating effectively..." Read >>

Getting Good Results with Personalized, Targeted, Direct Mail

Michael Vitch, Compu-Mail

"Sophisticated direct marketers have long understood the importance of connecting with clients and prospects on a 1 to 1 basis. This form of personalized marketing ensures increased responses and higher customer loyalty..." Read >>

TypeTalk: Double Spaces Between Sentences…NOT!

Ilene Strizver, The Type Studio

"Forget about tolerating differences of opinion: typographically speaking, typing two spaces before the start of a new sentence is absolutely, unequivocally wrong..." Read >>

Writing For The Web: The New Rules

David Pascal, Pascal & Associates

"Web copy has to stand alone. It's isn't just that it has to work independently of the visuals or the surrounding imagery. It has to work independently of the surrounding pages. Sometimes even of the surrounding paragraphs. Writing for the web means creating content that makes instant sense or gets instant interest regardless of overall context..." Read >>

Holiday & Corporate Anniversary Promotions: The Gifts That Keep On Giving

Pauline Bartel, Bartel Communications Inc

"Like brightly wrapped, beribboned packages, holidays and corporate anniversaries hold promise for your business. When you use them as occasions to remember and thank your customers, holidays and corporate anniversaries become the gifts that keep on giving..." Read >>

How Can I Become a Marketing Genius?

Alan Sartain, ActionCoach

"The secret to a better business lies on our ability to break the business down into logical pieces that we can build upon..." Read >>

Go Green to Help the Environment and the Bottom Line

Michelle Ashby, Tipping Point Media

"Nationally, more businesses are taking notice of consumers' growing desire to go green..." Read >>

Sweet Treats That Are Neat: The Lure of the Package

Bill Wynkoop, Lazer Incorporated

"When the slide blister packs for gum hit the market, almost overnight the entire category shifted into variations of this package. So much so, that now it seems to be the standard for the entire category..." Read >>

Marketing to the X Boomers

Ken Blass, Blass Communications

"The over-35 demographic includes the biggest spenders and represents the most profitable consumer group..." Read >>

The Digital Edge:
Packaging for a Flat World - International Packaging Design (part 2 of 2)

Gary Stafford, Lazer Incorporated

"In this edition we’ll examine the technology necessary to design international packaging – software applications, fonts, operating systems, and keyboards..." Read >>

Beyond Branding: What Your Customers Are Really Shopping For

Sally Bacchetta, Freelance Writer

"Words are a powerful tool for conveying brand benefits and building a positive consumer perception of your product or service..." Read >>

15 Tips on Political Communication

Paul Novak, Novak Media Inc

"So here’s my list of “lessons learned” wandering down the path of umpteen political campaigns..." Read >>

An E-Commerce Checklist

Eric Nagel, Eric Nagel & Associates

"There are many key elements that should be kept in mind when building an e-commerce site..." Read >>

I Have a Money Judgment. What Happens Next?

Jan Conte, Your Collection Solution LLC

"Getting a money judgment against someone is only part of collecting what’s due to you..." Read >>

Use Audits to Answer Strategic Value Questions

Robert Carr, Carr Marketing Communications

"They identify critical issues within the components of planning, organization, purpose and key messages that are either helping or hindering your company..." Read >>

Communicating Effectively - A Win-Win Opportunity Even In Difficult Situations

Joan Matochik, JM Communications

"Every single communication situation can be a win-win opportunity if we know and apply effective communication skills..." Read >>

Internet Continues To Revolutionize PR Profession

Peter Pollak, Empire Information Services

"In the past only your boss and the media read your press releases. Today, assuming you post them to your website, those releases are available to a number of new constituencies ­ employees, prospects, clients, vendors, competitors as well as the general public..." Read >>

Digital Rhetoric of SEO

Mary Anne Donovan, Donovan-Wright Associates Inc

"We have left the Age of the Information Economy behind and are now well into the Age of the Attention Economy..." Read >>

Launching New Products

Judith E. Shenouda, Shenouda Associates Inc.

"Understanding the new product development process increases the likelihood that the team’s technical communicators will play a significant role in the new product’s success..." Read >>

All I asked was, “How much is it going to cost”

Tony Glassman, G-Force Collaborations

Simple question, right? Perhaps, yet there is no good answer, only guesses, speculation and war stories that don’t adequately deal... Read >>

How to Attract Maximum Customers Using the Internet

Edison Guzman, A&E Enterprises of NY, Inc.

Responsible e-mail marketing is by far the most cost-effective and targeted of all marketing strategies... Read >>

Recent Articles

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Judith E. Shenouda, Shenouda Associates Inc.

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Computers & Technology

Apple’s Market Share, Profits and Stock - All On The Rise
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Internet Marketing

It’s a Bird! It’s a Plane! No…it’s the Blogosphere!
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How Important Is Your Corporate Web Site?
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Getting Publicity: What's Newsworthy
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