Columns & Marketing Related Articles

Publicity Stunts: Lessons from the best

Katherine Heaviside, Epoch 5 Public Relations

"The most successful publicity stunts make news while achieving their goal—delivering a message in a memorable way..." Read >>

Maximizing Your Training Dollar$: Preparing the Learner

Joan Hebert, Hebert Performance Training

"Employees participate in training sessions, yet supervisors often fail to give them the proper tools and feedback to enable them to use the new behaviors on the job..." Read >>

Tiger Woods and Crisis Management

Mark Grimm, Mark Grimm Communications

"Crisis management is never just about clever strategy and careful wording..." Read >>

Web Video Marketing: Effective Use of Free Web Video

Marcus Buckman, POV-Rose Media

"Video, whether within your website or standing alone on free hosts like YouTube not only gives you an opportunity to engage prospects but ranks you higher in web searches..." Read >>

The Marriage of Marketing and Training: How to Make Customers Say, “I Do.”

Josh Fernandez, Fresh Communications

"What your business tells your customers directly (through marketing) should be the exact same things you’re asking your salespeople to tell your customers (through training)..." Read >>

Brand Momentum

Brad VanAuken, BrandForward, Inc.

"The trick is to create the perception of strength, vision, forward momentum, popularity and thought leadership without breaking the bank or running out of capital..." Read >>

Attack of the Abbreviations! (CMS, CSS and HTML Explained)

Doug Motel, Site Optimized

"Once you’re done reading this article you’ll be one step closer to using the web to get your message out to the world..." Read >>

Flash of Brilliance - Part 1: Finding the photographer who'll make you -- and your booth -- look great

Patrick St. Clair, St. Clair Photo-Imaging

"A primer on hiring and working with a tradeshow photographer." Read >>

You, Inc. Developing Your Personal Brand

Ellie Nieves, Leadership Strategies For Women

"Personal branding is how you package and position yourself in your career and/or industry..." Read >>

Ten New Years' Resolutions to Grow Your Business in 2010

Carl Fiorini, Atlantic Marketing & Consulting Inc

"Drop the marketing that isn't generating a positive return on investment. All marketing should be designed to grow your business..." Read >>

Blogging – Best Practices

Mike Johansson, Fixitology

"Blogging can be a great way for a company, organization or individual to demonstrate knowledge, build trust and gather a following..." Read >>

Social media works a lot like “Connect the Dots”

Marci Diehl, DoubleVision Creative

"Like all your marketing communications, social media needs to be tailored to your business goals and strategy..." Read >>

What’s Your Business Networking ROI?

Donna Vassallo, MarketingWorks NY

"Tracking your Business Networking ROI is surprisingly easy to do, even for a mathematically-challenged copywriter like me..." Read >>

Three Key Elements of a Creative, Memorable, Powerful Name and Brand Identity

Chuck Ingersoll, brandsandtags.com

"Differentiation means that you are not confused with competitors, that you stand out from the crowd in a positive way..." Read >>

Gotta Have Heart: Adventures in Copywriting

Jon Wurtmann

"I had recently gotten a call from an old friend, a hot-shot creative director, who asked if I like to write a website for medical tourism..." Read >>

Does Your Business Need To Be Social-ized?

Mark Wisz, OtherWisz Creative

"These newer forms of online communication, known as web version 2.0, provide real-time interaction between you and your audience..." Read >>

How To Become A Recognized Leader In The Digital Age

David Pascal, Pascal & Associates

"Success ultimately comes down to one thing: getting known..." Read >>

The Way of the Innovation Leader: Integrity, Tenacity, Curiosity, Courage and Humility as a day-to-day values system

Bob Eckert and Joh Vehar, New & Improved, LLC

"The way of the Innovation Leader is not to focus on “keeping people from screwing up” but to help people be their innovative best, to help them to be great!" Read >>

Marketing Aggressively: Now’s the Time

Cindy Herrmann, Mogul Marketing, Inc

"It is easy to stand out when half the world is afraid and hiding..." Read >>

IMC—What’s All the Fuss About?

Paul Bush, Persuasive Communications

"IMC still generates a great deal of debate and misunderstanding among practitioners for several important reasons..." Read >>

Jewelry Advertising Strategies During A Recession

Hans Kracauer, The Idea Factory

"How To Persuade People That Selling You Their Jewelry Is One Of The Wisest Moves They Can Make." Read >>

Start the New Year with a New Attitude

Ruth E. Thaler-Carter, “I can write about anything!”™

"Here are some ideas for coping with the current economic climate..." Read >>

Integrating Business and Customers through Transpromotional Documents

Howard Maslich, Specialized Training Services Inc

"When you get better at punching holes through the claims of hirable candidates, you'll find yourself selecting great salespeople..." Read >>

Integrating Business and Customers through Transpromotional Documents

Michael Vitch, Compu-Mail

"Firms are using transpromotion for valuable up sell opportunities, increased satisfaction, customer retention, improved loyalty, and greater profits..." Read >>

The $700b Bailout Package - A Venezuelan Perspective

Tom Kadala, ResearchPays Inc.

"the unsettling effects of today's vote in Venezuela and its potential significance to US Leadership and the failing US economy" Read >>

How to Save Your Clients Time and Money

Lee Simonson, 24Conference.com

"Conferencing is a tool that helps marketing, PR and advertising firms, communicate their ideas quickly and effectively..." Read >>

Brain Power in a Can With Smart Packaging

Bill Wynkoop, Lazer Incorporated

New brain power products stand out with clever packaging. Read >>

The Power of Databases - From Word to Excel to Access

Sandra Zohari, AzoTek Database Solutions

"Having the correct database solution can make your life easier. And the time that you will save will more than make up for the time, or cost, you will spend to create the database application..." Read >>

Golf and the Principles of Sales Success
Hole #7: Hit The Range

Donald Hahn, Hahn & Associates

"Avid golfers set reasonable goals to improve their handicap, and methodically focus on modest yet continuous improvement of their game. Do you know your “sales handicap? What’s your personal improvement plan?" Read >>

The Sustainable Nonprofit - Spending Your Web Site Dollars Wisely

Karen Roberts, Harquin Creative Group

"Cutting costs shouldn't come at the expense of communicating effectively..." Read >>

Holiday & Corporate Anniversary Promotions: The Gifts That Keep On Giving

Pauline Bartel, Bartel Communications Inc

"Like brightly wrapped, beribboned packages, holidays and corporate anniversaries hold promise for your business. When you use them as occasions to remember and thank your customers, holidays and corporate anniversaries become the gifts that keep on giving..." Read >>

How Can I Become a Marketing Genius?

Alan Sartain, ActionCoach

"The secret to a better business lies on our ability to break the business down into logical pieces that we can build upon..." Read >>

Go Green to Help the Environment and the Bottom Line

Michelle Ashby, Tipping Point Media

"Nationally, more businesses are taking notice of consumers' growing desire to go green..." Read >>

Marketing to the X Boomers

Ken Blass, Blass Communications

"The over-35 demographic includes the biggest spenders and represents the most profitable consumer group..." Read >>

The Digital Edge:
Packaging for a Flat World - International Packaging Design (part 2 of 2)

Gary Stafford, Lazer Incorporated

"In this edition we’ll examine the technology necessary to design international packaging – software applications, fonts, operating systems, and keyboards..." Read >>

Beyond Branding: What Your Customers Are Really Shopping For

Sally Bacchetta, Freelance Writer

"Words are a powerful tool for conveying brand benefits and building a positive consumer perception of your product or service..." Read >>

15 Tips on Political Communication

Paul Novak, Novak Media Inc

"So here’s my list of “lessons learned” wandering down the path of umpteen political campaigns..." Read >>

Use Audits to Answer Strategic Value Questions

Robert Carr, Carr Marketing Communications

"They identify critical issues within the components of planning, organization, purpose and key messages that are either helping or hindering your company..." Read >>

Launching New Products

Judith E. Shenouda, Shenouda Associates Inc.

"Understanding the new product development process increases the likelihood that the team’s technical communicators will play a significant role in the new product’s success..." Read >>

All I asked was, “How much is it going to cost”

Tony Glassman, G-Force Collaborations

Simple question, right? Perhaps, yet there is no good answer, only guesses, speculation and war stories that don’t adequately deal... Read >>