Ten New Years' Resolutions to Grow Your Business in 2010 Carl Fiorini, Atlantic Marketing & Consulting Inc January 2010
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1. Go through a line-item analysis of your overall business expenses and cut what’s not necessary.  You'll be surprised how the small items add up.
2. Drop the marketing that isn't generating a positive return on investment.  All marketing should be designed to grow your business!
   
3. If you don't know whether your advertising is generating a positive return on investment, use this year to track and measure.  Start by using vanity phone numbers, unique URL's, landing pages and Google Analytics.
4. If your website isn't bringing you new business, it's time to revise it.  Consult with a marketing firm for further guidance.
5. Speak to your customers!  With solutions like Constant Contact, you can easily maintain top of mind awareness and increase word-of-mouth referrals.
6. Acquire a copy of "Raving Fans".  It's a quick read and a great book to reinforce the value of a customer-centric approach.
7. Develop a customer touch point map to help you visualize and enhance every key interaction that prospects and customers have with your company, from answering the phone with a unique greeting to surprising new clients with an unexpected "thank you".
8. Start a blog.  If you have something compelling to say, people will listen.  It's a great way to build your database.
9. Thank your employees.  A famous man once said, “If you take care of your employees, the organization will take care of itself.”
10. Set aside 10% of your advertising budget to test new media that you've never tried before, such as an infomercial, public relations campaign, a webinar or search engine optimization.

Here's to a prosperous and satisfying new year!

Carl Fiorini is a seasoned sales and marketing expert with over 30 years of experience. His award-winning firm, Atlantic Marketing & Consulting, Inc., is one of the largest retail-oriented advertising agencies in Central NY. The Camillus-based agency is renowned for delivering strategic and creative marketing solutions that generate Results, Above & Beyond®. Clients benefit from a broad array of services, including branding & marketing collateral, website development and online marketing, social media and search engine optimization, television and radio production, infomercials, outdoor advertising, direct mail, print ads and customer service & sales training. Fiorini’s customer-oriented approach and incisive understanding of critical sales and marketing issues have fueled the success of the firm and its clients’ businesses since 1999.

Fiorini resides at Seneca Estates in Baldwinsville with his wife, Debbie. His hobbies include boating and motorcycle riding.

To contact Carl Fiorini about your marketing needs:

Email
Phone: 315-488-1999

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