|
Associations — the Benefits of Membership
By Judith E. Shenouda,
Shenouda Associates Inc.
JESheno@aol.com
|
As I started a teaching and writing career
some years ago, I began to meet like-minded folks who introduced
me to professional associations filled with people who spoke
my language. What an eye-opener when I met technical and business
communicators, instructional designers, information architects
and other knowledge workers who made the explosive information
age workable and orderly for themselves and others. Finding
kindred spirits continues to be a benefit of associating with
colleagues. As my experience with several associations shows,
the rewards are numerous.
Through a longstanding membership in the Society
for Technical Communication (STC),
I have honed my craft and mastered the changing tools required to design, develop and deliver publications.
Through membership in the Project
Management Institute (PMI), I have learned to apply project
management principles related to managing scope, time, cost, quality, human resources,
communications, risk, procurement and more to my work.
At a present juncture in which I am culling what I have
learned to develop off-the- shelf products and deliver keynote speeches, I am
finding still other associations. Locally, the Rochester
Professional Consultants Network (RPCN) offers a supportive environment for testing ideas, asking technical
and business questions and associating with others who have acquired expertise
through long, successful careers. Through the Ad
Council, which connects not-for
profit entities with professional marketing communicators, I plan to join roundtable
discussions, offer my perspective in solving a business issue and better understand
and appreciate others perspectives. Desiring involvement with professional speakers,
Ive learned that area Toastmasters
Clubs can provide opportunities to practice
ones own speeches and study what works well for others. An Internet search recently
introduced me to the National Speakers Association. Through its periodicals,
conference, speakers bureau and professional expert groups, theres untold opportunity
to segue into the professional speakers field.
I am not alone in benefiting from
membership in associations. Business colleagues, Syd Tenenbaum, Joanne
Greene-Blose,
Scott Bass, Ron Blicq, Rodica Ceslov, James
Wondrack and, no doubt, countless
others, have experienced benefits.
Syd Tenenbaum, President of Empire State Container, Inc., is involved in several organizations — some that are specific to the packaging industry and others that are open to diverse sectors of the economy. An active member of the Greater
Syracuse Chamber of Commerce, the Manufacturers
Association of Central New York (MACNY), the Association
of Independent Corrugated Converters (AICC) and the International
Organization of Packaging Professionals (IOPP), Syd comments, Since we are an independent company with no corporate office, it is essential that we go outside of our company to gain education and knowledge. Learning more about the industry, making contacts that have helped grow his business and getting involved in committees where the true networking occurs are reasons that Syd keeps active. I belong to an executive dialogue group of the Chamber of Commerce, which meets monthly. We use this as a forum to discuss common problems and issues even though we all have unrelated businesses. I make it a point to join different groups each year so that I can meet new people.
When one works for the same employer for many years, as Joanne Greene-Blose had, there is a feeling of insulation from the rest of the city. That prompted her to join RPCN, the Executive
Women of Rochester and the Rochester Womens Network. The attraction for me to join was initially to expand the acquaintances that I have. The primary value I attain from these organizations now is the friendship, learning and lead generation for my business. As President of Project Solvers of America, Inc., Joanne also belongs to PMI to keep my project management professional knowledge up to date as well as meet other project managers in Rochester.
Scott Bass, President of Advanced Language Translation Inc.,
values membership in multiple organizations. The Association
of Language Companies (ALC) allows me to network with fellow owners/managers
of language service companies. I learn about different ways to manage, new technologies
and the state of our industry. The American Translators
Association (ATA) allows me to connect with
our vendors. STC enables me to keep abreast
of developments in technical communication and is a good venue for promoting
my company.
Professional associations clearly enrich ones world. Ron Blicq, Principal Senior Consultant with RGI Learning Inc., specialists in practical communication techniques, is an active member of STC, the IEEE/Professional
Communication Society, the Institute of
Scientific and Technical Communicators (ISTC), the Association
of Teachers of Technical Writing (ATTW) and the Canadian
Association of Teachers of Technical Writing (CATTW). For Ron, the greatest value of membership comes from exchanging ideas with and getting to know people in similar situations and, particularly, in other countries, so I can understand the cultural differences that affect communication.
Rodica Ceslov is Co-founder of Wild Frog Studio, a multimedia
design and marketing company. As First Vice President and member of the Board
of Directors of the Advertising Club of Westchester that serves Westchester,
Putnam, Fairfield and Rockland counties, she applauds the clubs main event,
the Big W Award competition. Winning an award gives our members exposure and
credibility with their peers and clients. Many members bring the clients for
whom they did the award-winning work to the Gala Awards Dinner, which strengthens
their business relationships. The members get great discounts on their entry
and on the Gala Awards Dinner fees. College students can also gain exposure
through the Ad Clubs mentoring programs and by entering their own campaigns
in the student category of the Big W. The Ad Club also grants two annual scholarships
to local area students annually.
Since 1914, the American
Institute of Graphic Arts (AIGA) has evolved to meet the ever-changing needs of the communication
designer. James Wondrack, Owner of Wondrack Design and President of the Upstate
New York chapter, described the personal relationships established throughout
the country via membership in AIGAs specialized communities interested in Brand
Experience, Experience Design, Cross-cultural Design, Design Education, Illustration
and Typography. Members can find meaningful content and relationships with those who have the same specialized interests or skills. For example, AIGA has created the opportunity for members to get involved with Design for Democracy, whose goal is improving the election experience. The national organization sponsors the bi-annual Gain conference, where clients and designers present their successful business case studies. James indicated, Were
fortunate to also have the best designers from other parts of the country present
their body of work gratis to our chapter because of its AIGA affiliation. Passionate
and inspirational, they show our chapter members what is possible.
So what about you? Are you consumed with a driving concern
thats begging for resolution? Have you exhausted your own resources and those
of your current network? Do you have an idea thats just beginning to percolate?
Are you looking for a place to test new concepts? Do you have a desire to support
newcomers to your profession? Now may be the perfect time to consider membership
in an association. Whether you attend a meeting every now and then to socialize,
participate in events that have a program of specific interest, take charge of
a committee, or get involved in the organizations national or international
events, you determine the extent of your involvement. When you demonstrate your
capabilities, others will take notice. They will benefit, and so will you.
Wherever you are geographically, professionally,
psychologically, emotionally, spiritually and intellectually, there are
others who were, are, or will be in a similar place. When you connect
with this community through its associations, youll find endless
possibilities for learning and growth. So go for it — and for future
columns, let me know how you have profited.
Tips
- Keep your eyes and ears, your mind and heart open to publicized events.
The sponsoring group may be one in which membership is just right for you.
- Read. Many organizations have a variety of periodicals that address
important issues. Visits to an associations Web site offer
much to nonmembers and even more to members.
- Search the Internet for some associations of interest using
relevant criteria. For example, when I did a Google search
of business+speakers+asssociations, I found the National
Speakers Association. When I entered Toastmasters+Rochester,
NY, I found clubs throughout the area that meet from morning to night,
every day of the week.
- Ask friends and colleagues about the associations with
which they affiliate. Let them know of your interest in
attending a meeting. At meetings, offer a handshake, show
interest in others and provide encouragement.
- Help others find your group by publishing newsletters,
journals, webzines and blogs that include information on
your groups meetings and events. When newcomers attend,
remember to welcome them and introduce them to others.
Judith Ellison Shenouda
earned a Master of Arts degree in Literacy Journalism from S.I.
Newhouse School of Public Communications at Syracuse University.
She completed additional courses in curriculum design and development,
group dynamics, information studies, publication management
and project management; and has New York State Certification
to teach Secondary English. Owner of Shenouda Associates Inc.,
a business that eases communication through its publication
services; an experienced educator; and an accomplished communicator,
she can be reached at JESheno@aol.com
or through her company web site,
http://www.easescommunication.com.
Email:
JESheno@aol.com
Company Profile:
Shenouda Associates Inc.
Company URL:
|