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Concern for the environment is making its way from news headlines into retail shopping lines. According to national research, about 35 million Americans routinely buy environmentally friendly or "green" products. Nationally, more businesses are taking notice of consumers' growing desire to go green.
This summer, Ad Age magazine held its inaugural "Green Conference," celebrating marketers that are integrating environmental sustainability into their brands. Conference presenters included Ben & Jerry's, HP and Toyota.
At Tipping Point Media, we have begun a concerted effort to make green marketing an integral part of our business. Here are a few tips based on our experience:
The steps we suggest may not be feasible or applicable for all employers. However, one business, no matter how small, can make a big difference. After all, helping the environment while meeting consumers' needs is every organization's business.
Michelle Ashby is president and CEO of Tipping Point Media. With over 15 years of advertising and sales management, promotional and event marketing experience, Michelle has first-hand knowledge of project management and results-driven marketing campaigns. Much of her time is invested in researching new and emerging media that will further develop the complete consumer engagement programs at Tipping Point Media. She is formally educated in Journalism and Advertising and holds a Bachelors of Science degree from Ohio University in Athens, OH. Michelle was recognized for outstanding community service and leadership by the Rochester Business Journal as a "Forty Under 40" recipient in 2006.