[an error occurred while processing this directive]
Occasionally a young professional in the business will approach me--without meaning to be unkind--and say, “Gee…you’re over 50. After 25 years in the business of political communications, what are the hard truths you’ve learned just by virtue of real-world experience?”
In fact, I'm delighted at the question. There’s a certain discomfort that comes with the onset of AARP eligibility, but also a calm confidence derived from knowing what you know, not from book learning, but experientially.
So here’s my list of “lessons learned” wandering down the path of umpteen political campaigns. Having spent a considerable amount of time in the corporate advertising world, I am amazed at how similar the rules are across client categories.
15 Real World Tips on Political Communications
Paul Novak is President of Novak Media in Rochester. He earned his professional credentials creating advertising for 'win or die' political campaigns. The lessons proved invaluable and for the last 20 years he's been refining and applying them to advertising for businesses, non-profits and yes, politics.
A native of New York's Hudson Valley, Paul is a graduate of the University of Buffalo. He worked for the state legislature and then-Governor Mario Cuomo, before veering into the advertising business. He's been an executive board member for the Rochester Boys and Girls Club and the Coalition for Common Sense in Education, as well as a trustee at Geneseo State College.
A member of the American Association of Political Consultants, Paul regularly guest lectures at colleges and universities on advertising in the public and political arena. For some reason, he can recite the name of every American President, in order, in less than 20 seconds. Call for a demo.