spacer spacer
Quick Search | Home | Login
  
Find a Specific Company
spacer

NY CT Marketing Services Albany Buffalo CNY Finger Lakes Hudson Valley Long Island New York City Rochester Southern Tier Syracuse Utica Westchester WNY

spacer
• Directory
• My Favorites List
• Regions
• Index
• Calendar
• Marketing News
AdTalk Blog
Holiday Art
• Jobs
• Post Jobs
• Find Interns
• For Sale/Rent
• Opportunities
• Marketing Awards
• Reference Links
• Advertise
• Testimonials
• Visitors
• Contact
• Login
 
 
NY, CT
Advertising Agencies

 

 

 

Ruth E. Thaler-Carter Making Lemonade Out Of Lemons

by Ruth E. Thaler-Carter, “I can write about anything!”™

February 2008

Recommend this article
More Articles by Ruth E. Thaler-Carter

You’ve heard the old expression about “when life gives you lemons, make lemonade.” I’ve been doing that for years, with delightful results. It occurred to me that sharing some of those experiences might help colleagues get past similar difficult moments.

1. When I got turned down for the literary magazine at Brighton High School many (many!) years ago, I didn’t sulk in a corner, despite being both angry and disappointed. I gathered some friends together to start our own magazine. I even got in touch with a few friends from childhood whose families had moved away from Rochester, so it was national in scope; something the school magazine couldn’t claim! It was a lot of fun, and gave me my first intoxicating taste of publication production.

If I had been accepted for the school magazine, I might have had almost as much fun and learned almost as much about publishing, but I might never have discovered the thrill of producing my own publication. The experience also gave me the confidence to volunteer for my college newspaper, first at Indiana University and then at the University of Missouri-St. Louis, which helped me confirm that writing was what I wanted to do with my life, one way or the other (even though a freshman journalism class had bored me so much that I majored in comparative literature instead). 

2. When I got into one of those “I quit/You’re fired” situations at a job in St. Louis that I really wanted to keep, I used the resulting free time and severance pay to take a job-hunting trip to Washington, DC, where – thanks to a number of networking connections, coupled with what my beloved dad called making my own luck – I found a new job with a magazine that launched an exciting eight years in the nation’s capital and, eventually, my freelance writing and editing career.

If I had kept that job, I might never have left St. Louis nor discovered the fulfillment of  controlling my own professional destiny. I could have been very happy in St. Louis – I still have wonderful friends there and go back to visit whenever I can – but the life that came about as a result of leaving there has been great, and I wouldn’t trade it for any other. (And I wouldn’t have gone from DC to Baltimore, either, so I wouldn’t have met my beloved husband!)

3. When a conflict with an association officer led to being bounced out of a speaking engagement for that association’s conference, I turned my notes into a self-published booklet and, admittedly fueled by fury, started actively looking for other speaking engagements. I ended up with several paying speeches – the original engagement would have been pro-bono – and a successful publication that has the makings of a full-scale book, if I can ever carve out the time to expand it appropriately.

That speech would have been worth giving, but the booklet and other presentations have been far more lucrative. I’ve done much better in the long run.

4. When one of my professional associations decided not to have another national conference after its first one in 10 years, which I chaired, was a popular success, I came up with the core structure of a conference, and a new business, in the process of venting over lunch with two Rochester colleagues. That business has now sponsored two conferences with speakers and participants from out of town, making them national in scope, and is in the process of offering a year’s worth of professional-development programs right here in Rochester.

If the association had continued its conference programming, I would have pitched in energetically and enjoyed every  minute, but these programs have been every bit as enjoyable, a lot more fulfilling, and great learning experiences, with the potential for becoming quite profitable over time. If the association ever does decide to host another national event, I’ll be available to help out, and my participation will be more useful because of the business that came out of making lemonade from that particular lemon.

All of these “making lemonade from lemons” moments have begun with or resulted from networking, as well as optimism, energy, a goodly bit of luck – and that “making lemonade from lemons” attitude. Life is likely to drop a few lemons in anyone’s path; maybe a similar attitude will work for you the next time you get “squirted” by one of life’s lemons.

 


 

Ruth E. Thaler-Carter is a successful freelance writer/editor and incurable optimist, back home in Rochester after lemonade-making experiences in St. Louis, DC and Baltimore. She can be reached at Ruth@writerruth.com, www.writerruth.com or www.communication-central.com.

 

Email: ruth@writerruth.com
Company Profile: “I can write about anything!”™
Company URL: http://www.writerruth.com

 

Back to Columns page

 

 

Article Search


Search By Author

 

Search By Topic

adhub_button Ad Industry Jobs

Jr. Accountant
Executive Assistant
Account Manager
Freelance AE
Digital Art Director
Account Coordinator
Interactive Manager
Account Coordinator / Executive
Assistant Professor- Communication Design
Assistant Professor - Advertising Design
Junior Graphic Designer
Traffic Coordinator

More...

adhub_button Marketing Calendar

Question Bridge

Question Bridge

10/03/2014 - Rochester Region

Rochester Contemporary Art Center is excited to bring the innovative transmedia project Question Bridge: Black Males to Rochester.

October 3 - November 16
Opening Reception: Friday, Oct. 3, 6-10pm
Discussions: Wednesdays & Fridays @ 7pm
     Each le



Question Bridge: Black Males

Question Bridge: Black Males

10/03/2014 - Rochester Region

Rochester Contemporary Art Center is excited to bring the innovative transmedia project Question Bridge: Black Males to Rochester.



Question Bridge - Weekly Discussion Sessions at RoCo<BR><BR><BR>

Question Bridge - Weekly Discussion Sessions at RoCo


10/12/2014 - Rochester Region

Throughout the run of the exhibition, RoCo will host weekly discussion sessions to bring a variety of perspectives together to consider and critique this unique project. These weekly sessions will encourage a community grounding of the exhibition and its



Analytics That Excite 2014

Analytics That Excite 2014

10/15/2014 - Other Region

InfoTrust & Google present Analytics that Excite 2014, Cincinnati's first web analytics conference. Our keynote is Avinash Kaushik from Google plus we'll have speakers from The New York Times & Red Roof Inn!



Finger Lakes Newest Bed and Breakfast Announces GRAND OPEN HOUSE Sunday, October 26th 1-5PM

Finger Lakes Newest Bed and Breakfast Announces GRAND OPEN HOUSE Sunday, October 26th 1-5PM

10/26/2014 - Rochester Region

Bristol Mountainside Bed and Breakfast is hosting our GRAND OPEN HOUSE on Sunday, October 26, 2014 from 1:00 – 5:00PM.



Marketing Professional Certificate Program<BR>Schaumburg, Illinois

Marketing Professional Certificate Program
Schaumburg, Illinois

11/03/2014 - Region

This 2- day seminar for seasoned senior housing professionals is led by Christine Wirthwein. At the conclusion of the second day an exam is given and those who pass the test are certified as Professional Marketers.



A Musical Feast

A Musical Feast

11/14/2014 - Buffalo Region

Fall Concert



Naples Holiday Bazaar

Naples Holiday Bazaar

11/29/2014 - Rochester Region

A showcase of local artists, craftsmen and vendors.



More...

 

K2 Communications IncCorporate Communications, Inc.Mary Therese Friel, LLC