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About Us |
Need a copywriter who can:
<> Improve your bottom line?
<> Keep your clients your clients?
<> Be a creative whirlwind?
<> Bring serious strategic insight
and marketing savvy to the table?
<> Help you meet tight deadlines?
<> Make your life 357% easier?
Great -- because you just found one!
You can call me a “content consultant” or a “communications strategist.” You can call me a “word alchemist” or a Creative Director’s “dream come true.” The important thing is that you
call.
As a creatively dynamic, amazingly "response-able" freelance copywriter, I can “get it write” the first time. Maje sure your marketing messages are on budget, on target, and on time -- call
me today.
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::::::::: 25 Ways I Will Make Your Life Easier :::::::::::::::
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1. Save overhead.
An independent consultant gives you the flexibility to hire help when you need it – without increasing your overhead when you don’t.
2. Sell more.
More "response-able" copy will pay for itself – many times over and above my very competitive cost.
3. Fresh perspective.
Think you’ve thought of every creative angle? Think again!
4. Easy to work with.
I listen well, work well with all kinds of people and am "non--attitudinally challenged" –- at least on a good day.
5. Minimal risk.
No long-term commitments. Love me – or leave me.
6. Because next week might be too late.
Meet with me before there’s an immediate need, so I’ll be better able to hit the ground running when there is.
7. Real-world experience.
I started and ran my own catalog company for nine years – and I’ve been freelancing full-time for more than ten. Few other copywriters have that experience – or level of marketing expertise.
8. Strategically savvy.
Sure, I’m creative –- but I also know how to translate "marketingese" into crisp, captivating and compelling copy.
9. Versatile.
I’m experienced in a wide range of formats (DM packages, ads, articles, brochures, online content, newsletters), industries, and styles.
10. Knowledgeable.
As a voracious reader, I bring a vast knowledge base of advertising strategy, marketing savvy and past client experience to the table. My MBA in Marketing doesn’t hurt either.
11. Excellent research skills.
If I don’t know it, I can find out about it –- fast.
12. Quick on the uptake.
It’s my job to get up to speed quickly – and I do it very well.
13. Deadline dependable. I won’t make any commitments that I can’t keep, and, as a self-employed professional, I will go the extra mile (hour, night, etc.) to keep you satisfied.
14. Keen sense of humor.
It may not always show up in the copy, but it does make it more fun to work together.
15. Brilliant brain-stormer.
Taglines, headlines, product names, whatever. In a group or at my home office alone, I am great at thinking out of the box, backpack, or cubicle.
16. Technologically well equipped.
E-mail, fax, Blackberry, USB memory sticks, power notebook, very cool pens? Yeah, I’ve got ‘em. Just don't ask me to draw.
17. Excellent verbal communication skills.
Enough said!
18. Enthusiastic & positive.
See #14.
19. Good at taking direction – or winging it.
However detailed (or not) your creative direction is, I can run with it. If there’s something I need to know, I’ll ask – but I’m also able
to make reasonably intelligent assumptions.
20. Extraordinarily efficient.
With my time –- and yours. And, with multiple clients to serve, I’ve been "multi-tasking" since that term was invented.
21. Available for travel.
Just in case you want to tell me where to go.
22. Marketing savvy.
DM secrets. Headline writing tricks. Whole-brain copy. Words that engage, motivate and persuade. I’ve read the books, clipped and filed the articles – and I’ve been applying it all to the best of my ability for over 10 years.
23. Proven.
Not to you –- not yet anyway. But I do have a whole bunch of glowing references from satisfied clients, and I’m sure that many of them are as committed to excellence and creative brilliance as you are.
24. Proud.
I recognize and appreciate that, directly or indirectly, every client
I work for is, in a sense, entrusting me with his or her business. And I have a genuine commitment to producing work that merits and rewards that trust.
25. The A2Z Factor
This includes all of the intangible factors of using someone who brings all of the above qualities to the table –- and then some! How valuable could all this be to your clients or to your organization? There’s really only one good way to find out –- call me soon. I will do my very best to keep you consistently impressed.
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Services |
What can I write for you?
Ads and Brochures:
Printed materials start with a hook -- cleverly disguised as a headline -- and end with the customer calling you, e-mailing you, or visiting your Web site. In between is easy-to-read copy that outlines what you do, how you do it, and why you're better than the competition.
Direct Mail:
One of my favorite genres – cost-effective, testable, measurable. You give me a good offer targeted to the right lists, and I'll write you a package you can take right to the bank. P.S. I can write more “sales-worthy” postcards, sales letters, self-mailers, and e-mail messages too!
Case Studies:
I write case studies in an effective format: I spell out the challenge, explain how you solved it, then flaunt the results. I can interview your customers and extract on-the-money testimonial quotes too.
Catalogs:
I have written captivating copy for many well known catalog companies - Lifestyle Fascination, Learning Annex, MicroWarehouse, MicroBiz, Hanover House, Paper Direct, National Geographic, Hertz Furniture Systems, and McGraw-Hill Professional Books, to name a few.
Corporate Communications:
Whether writing to your employees, shareholders, customers, and/or prospects, I'll set the right tone and sustain it, with crisp, lively copy that communicates your message more effectively.
Editing and Proofreading:
Sometimes you've already got copy that works; you just need it proofread or "polished" by an expert pair of eyes. A little bit of professional editing can make a world of difference - and your cost will be considerably less than having me create a document from scratch!
Feature Articles:
If you have a good idea for an article for an industry periodical, I can write it for you. You'll gain greater recognition as an expert in your field -- and you can use reprints of the article as a PR tool. And speaking of PR, I can write press releases and newsletters too.
Newsletters:
Effective newsletters contain a balanced blend of industry information and company news. I can write articles that you suggest, or manage and produce the whole project.
Web Sites:
Content needs to grab your customer, scan easily, and keep 'em clicking. I make this happen with catchy subheads and concise, organized body copy. P.S. My email promotions for The Learning Annex are in a class by themselves! |
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Company Information |
| 845-362-8445 |
Phone 1 |
| 845-290-1300 |
Fax |
| 20 Tammy Rd |
| Wesley Hills, NY
10977 |
| Rockland County |
| Hudson Valley Region |
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| Email This Company
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| Website: |
| http://www.a2zmicromarketing.com |
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| Contacts |
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| Copywriter/Marketing Consultant: |
Alan Zoldan |
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| Founded: |
1990 |
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| Major Clients |
| [YOUR NAME COULD GO HERE] |
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| Testimonials |
“Best response ever to one of our prospect mailings. Thanks for another great Alan Zoldan idea!”
-- Louis Scott, President, Louis Scott Associates
"Alan gets it right the first time, and his writing is engaging,clear, and on-target. He's one of the most powerful weapons on our marketing team. Plus -- his turnaround times are incredibly fast!”
-- Steven Schragis, National Director, The Learning Annex
“Alan's copy and creative input has taken our direct marketing efforts to a whole new level. He has an impressive ability to convey the core benefits of any business, product or service, or company in a way that sparkles, shines, and sells. In a field that suffers from no shortage of self-serving hype, Alan Zoldan is the real deal!”
-- Sonia Russomanno, VP, Marketing Director, Alliance Funding
“Alan Zoldan is my preferred freelancer and has been for several years now. His ability to translate marketing objectives into copy that reaches the reader's ‘hot buttons' is impressive. I'd highly recommend Alan to any company – except my competitors!"
-- Michael Bruce, President, McFrank & Williams Advertising
"I have had the good fortune of working with Alan Zoldan on many projects over the years. He is gifted, creative, often dazzling, always inspired. I've worked with many creative people for over two decades, but Alan Zoldan is at the top of my list."
-- Arthur Kurzweil, Editor & Publisher |
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