ABC Creative Group, Inc.

There are good ideas and bad ideas. We just know the difference.

315-471-1002 Company Website

ABC Creative Group began as a commercial photography and design studio in 1986. In the many years since, we have evolved into a full-service marketing agency that prides itself on strong creative capabilities and solid marketing strategy.

We are dedicated to our clients’ needs and proud of our foresight in adding services like Web development, digital advertising, media management, social networking expertise, content generation and video production over the past three decades.

The idea always comes first here and we believe in developing a strong message that speaks to the unique selling point before diving into an equally creative strategy.

With our idea-based marketing philosophy always at the core, we produce powerful campaigns using print pieces, digital assets, video production and anything else we can think of to bring our clients success.

Services
• Advertising Campaigns
• Brand Management
• Branding
• Broadcast: Television, Radio, Web
• Brochures
• Campaign Measurement & Sales Strategy
• Consulting
• Content Generation
• Corporate Identity
• Custom Publication Design & Publishing
• E-Communications
• Event Promotion & Displays
• Graphic Design
• High-Impact Direct Mail Campaigns
• Interactive Marketing
• Logo Development
• Media Planning & Placement
• Mobile Marketing
• Multimedia Development
• Outdoor Advertising
• Print Collateral
• Public Relations
• Search Engine Optimization
• Social Media Management
• Video Production
• Website Design & Development
Connect
315-471-1002
Home Page
Year Founded: 1986
Employees: 12
Industries Served
• Financial
• Tourism
• Nonprofit
• B2B
• Retail
Major Clients
• Firemen's Association of the State of New York (FASNY)
• Central New York Travel Region (I Love NY)
• Visions Federal Credit Union
• McKenzie Institute USA
• 1000 Islands International Tourism Council
Awards
ABC Creative Group has earned several of the following:
• Telly Awards
• American Advertising Awards (ADDYs)
• Academy of Interactive & Visual Arts Communicator Awards

In addition we've received recognition from:
• U.S. Travel Association Destination Council (2014)
• New York State Tourism Industry Association (2015-16)
• Central New York's Best Places to Work (2014-16)
Testimonials
"ABC Creative Group has been a great agency to work with. They listened to our concerns and requirements and came back with a productive and measurable plan. They have guided us to use our resources wisely and gain the best advantages, always looking at the big picture. They bring stability and sensitivity to our process, and work with a high degree of effectiveness." - Laura Quintin, Central Leatherstocking Region TPA, Inc.

"ABC Creative Group is terrific to work with. They are creative and produce excellent work. Additionally, they provide a great value and get the work done on time. And their service doesn’t end with the project. They have great follow up and remain responsive to questions and needs." – Judi Hess, Greater Binghamton Convention & Visitors Bureau.

"ABC Creative Group comes to the table with ideas. They are not afraid to ask us to step outside our comfort zone to evaluate our marketing program. Their creative team works well with us and has given Madison County Tourism an identity and direction in our marketing efforts." - Jim Walter, Madison County Tourism, Inc.

"What I find most unique and impressive about ABC Creative Group is their approach to projects. Rather than throw numbers at us like their competitors, they took the time to learn more about us and our objectives. The result was a better plan that exceeded our revenue goals by seven times the expectation. Excellent!" - Mike Pemberton, CrestHill Suites

"The customer is always at the forefront of the mind for the ABC Creative team. Their creativity, humor and understanding of client needs are all translated into marketing approaches that are fully focused on driving results. It has been a pleasure to work with them." - David Holder, Syracuse Convention and Visitors Bureau
Associations
ABC Creative Group is a member of many trade and business associations. Here are just a few associations that we belong to:
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Address
430 East Genesee St., Suite 401 Syracuse, NY 13202
Onondaga County, Syracuse NY CNY Region
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Key Contacts
Travis Bort, Owner/Creative Director
Mike Haines, Senior Art Director
Jamie Leszczynski, Senior Account Manager
Jenn Cline, Sales and Marketing Strategist
Rick Purdy, Digital Media Strategist
Shane M. Liebler, Content Developer
Nick Machia, Web Designer and Developer
Jon Brockett, Web Designer
Todd Thompson, Director of Video Production.
Marty Furgal, Designer
Maggie Munley, Account Executive

Brew Central
Brew Central

The Central New York Travel Region wanted to get back to its roots to create a national destination. The former hop capital of the world currently hosts legendary craft breweries and a solid crop of new ones – along with pioneers in New York’s distillery and hard cider businesses.

ABC went to work creating a website chock full of business listings, events and the latest news from one of the country’s hottest brew hotbeds. Given our product, social engagement managed by ABC quickly took off along with PR and a series of print ads promoting “America’s Craft Brew Destination” has earned numerous industry awards.

Fire in You
Fire in You

The Firemen's Association of the State of New York (FASNY) needed to reverse a decade-long decline in the number of volunteer firefighters across the state. So ABC created an unprecedented recruitment drive that included everything from television spots to online resources that equipped any department with the tools needed to attract new members.

The campaign connected the public and fired up FASNY membership to create maximum engagement and exposure. We utilized every medium to get the message out and draw recruits in.

Dairylea
Dairylea

Dairylea turned to ABC for assistance with membership communications, print advertising and the annual report for the cooperative that covers the Northeast. As agency of record, ABC also provided many materials for the organization’s annual meeting.

In addition to creating all meeting invitations and signage, ABC traveled across the region each year to highlight annual honorees with photos used in print materials and video played at the event.

1000 Islands
1000 Islands

The 1000 Islands International Tourism Council launched a completely revamped visit1000islands.com .

The interactive design integrates the latest digital trends and technology, including dynamic video and rich imagery that emphasize the greatest natural and recreational assets of the 1000 Islands Region.

A custom-developed database points users to the numerous attractions, communities, events and accommodations in both the U.S. and Canada. The streamlined sitemap intuitively delivers key information and engaging content to both first-time and returning visitors.

The mobile-friendly website focuses on the region’s proximity to a number of major markets, including New York City, Boston, Ottawa, Toronto and Montreal.

Blue Binit
Blue Binit

The Onondaga County Resource Recovery Agency (OCRRA) needed to get people excited about recycling. Unless your talking trash (as opposed to talking about trash) – no easy task. So, OCRRA wanted a brand and a strong call to action to encourage recycling and educate the public.

Three words: Blue. Bin. It. Actually one word (BlueBinit) because ABC actually made it up. That catchy tagline inspired a multimedia, multi-lingual campaign that was both light and heady while conveying a strong message.

CNYFresh
CNYFresh

Travelers love to feel like a local when they’re away from home and food fans crave farm-to-table tastes. This 10-county region wanted to capitalize on the movement with a grant from New York state.

Working carefully within state guidelines, ABC put a fresh spin on Central New York agriculture with CNYFresh. The initiative tantalizes roaming locavores with organically-grown produce, vibrant farmers markets, unique food-focused festivals and locally-sourced restaurants across Central New York.

81exits.com
81exits.com

The five counties spanning Route 81 across New York State wanted a Web app with geo-tracking capabilities to direct travelers on I-81 to local gas, food, lodging and attractions.

Our definitive listing for mobile and desktop users alike was designed to attract travelers from Canada to the north down to Pennsylvania in the south.

ABC flooded high-traffic visitor centers and rest areas along the corridor with strategically simple signage custom-designed for each unique location. In addition to targeting through travelers, ABC placed behavior- and geo-targetted digital ads to grab trip planners on search engines and websites.

OnCare
OnCare

Greater Binghamton
Greater Binghamton

The Greater Binghamton Convention & Visitors Bureau was having an identity crisis. With no consistent look and feel, the bureau also wanted to target niche markets like traveling sports teams and golfers.

ABC built a cohesive brand starting with the main website. The refresh carried over to print pieces, advertising and microsites intended to engage key demographics.

KME Kovatch
KME Kovatch

One of North America’s premier fire and municipal truck manufacturers wanted to bump its intense competition off the top to become No. 1. We created a stunning series of print ads to kick off KME’s campaign to grab attention.

As KME’s agency of record, ABC also handled video production and collateral to inspire reps from across the country at the annual sales meeting. Direct mail and trade show displays were designed to draw sales on the floors of the industry’s biggest conventions.

MadFoods
MadFoods

Madison County, located in New York, wanted to create a destination while getting folks to eat local and buy local. Inspired by a great farm-to-table restaurant scene, ABC urged Web influencers and visitors alike to “Eat. Drink. Repeat.” in the MadFoods campaign focused on foodies.

ABC built the initiative on a hip and almost hypnotic logo that branded the madfoods.com website. The campaign was designed to be self-sustaining with crowd-sourced Web content coming from local restaurateurs, writers and reviewers as well as visitors to the site, which includes eatery listings, related events and lodging recommendations.

Schoharie County
Schoharie County

Van Duyn Home and Hospital
Van Duyn Home and Hospital

Van Duyn Home & Hospital wanted to increase residency with a lighter spin on a traditionally difficult subject. Nursing homes in general do not necessarily have positive images in the minds of families and those committed for care.

ABC dug deeper into the community and cooked up a concept worth capitalizing on. The nursing home was less about long-term care later in life and more about connecting with peers. The campaign ABC developed promoted this community. Van Duyn was not a place to be alone and depressed, but a place to enjoy life and, in many ways, relive one’s glory days.

Oswego County
Oswego County

Erie Vovo
Erie Vovo

Madison County
Madison County