ABC is a full-service advertising and marketing agency based in Syracuse, New York, that combines uncommonly creative individuals with a highly successful approach that solves problems and grows brands. We’re professional storytellers, expert communicators and master strategists who happen to do marketing. For more than 35 years, ABC has provided diverse local, regional and national clients with award-winning creative content and marketing strategies. ABC’s team delivers a full list of services that engage consumers and inspire movement. From advertising to content marketing and web development to video production, this is the place where clients will find incredible concepts backed by sound media planning and placement.
Nick Zappia
Director of Account Service
315-471-1002 x28
ABC Creative Group of Syracuse is not your typical agency, so we tend to approach video a little differently. Our team doesn’t just shoot, edit and produce, they strive to engage your audience by telling your story. With ABC, you get a crew of creative filmmakers as well versed in technology as they are with storytelling.
We back that talent with the marketing experience that will get your brand cinema noticed. Our marketing know-how and passion for moving client messages forward not only connects with viewers, but also inspires action.
All ABC video production services are provided in house, ensuring close collaboration with clients as we develop the goals and logistics that will effectively and efficiently capture the content.
Take a look at some of our recent projects for clients including Visions Federal Credit Union, the Firemen's Association of the State of New York (FASNY), Central New York Travel Region (I♥NY), Cayuga Wine Trail, Schneider Packaging Equipment Co. and many, many more.
A list of some of our services:
* Advertising
* Animation
* Corporate
* Documentary
* Institutional
* Instructional
* Promotional
* Television
* Webseries
* Aerials
At its very heart, marketing as we know it is about storytelling. It’s about sharing experiences that communicate messages whether it’s a 30-second broadcast spot, long-form online video or 15-second social media clip. It’s the job of each member of our talented team of writers, designers, videographers, web developers and social media managers to tell stories that resonate with the audiences targeted by equally talented marketing strategists. We seek to inspire movement in every industry we’ve infiltrated over the years. Ultimately, marketing is about influencing people to act whether it’s to reach for a product, tap into a service or travel to a destination.
Whether our clients want to sell mortgages or collectibles, we’ve come up with creative ways to present and promote a wide variety of products and services. Thanks to three decades-plus in the business, we have an elevated grasp on all the materials necessary to market across all forms of media. We tap that same experience to develop supreme understanding of personas and what will resonate and motivate potential customers. ABC has long mastered traditional and digital media methods to intelligently and strategically target any demographic. In-house videography and photography services complement superior design to move products from the shelf to the consumer.
We’re experts at creating emotion and raising awareness for causes big and small. We’re especially skilled at accomplishing capital campaigns even when the goal is multiple millions of dollars. Once again, our storytelling comes into play as we tap into art, copy, video and web development to accomplish goals big and small. We build communities around causes and support our community with agency initiatives like the 24hr. Brand Bash. Creativity is our currency here at ABC and this is how we give back.
Tech is complicated. But, we use intense research to unravel the short-term mysteries until we have a supreme understanding of the product and how best to advance sales. We also have a thorough understanding of how to get noticed in the ever-crowded tech market that gets exponentially stuffy by the day. We keep established and startup tech companies growing through uncomplicated storytelling and marketing tactics developed over decades in the marketing business.
Destination marketing is storytelling at its finest and using tales to paint an experience is what we do best. We use the full gamut of communications tools – video, social, web, copy, design – to tell tourism stories that inspire motion to places and attractions. We do outreach to bring top influencers to destinations and help us tell those stories. Whether it’s an entire region, a county, a town or an individual destination, we’ve scaled our storytelling to do them all with spectacular results. Our award-winning websites just might be our pride and joy as they house all our assets as well as complex databases and deliver them dynamically to influence movement.
We produce plenty in the manufacturing space. For decades, we’ve been cranking out kickass collateral and tradeshow displays in addition to all the tools that generate leads, including websites. Our in-house video production captures key machinery in motion to document processes and other essential assets that sell products and services. We’ve launched quite a few of those products, handling everything from naming to logos to packaging design. When it comes to manufacturing, we know how to put all the creative and sales strategy together, including client relationship management databases and tactics.
