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About Us |
ABC is a group of hardworking, creative individuals focused on providing our clients with proven, track-able business solutions. Marketing should make money, not just cost money, and that’s what we do best – the making you money part, that is.
To define our unique approach to advertising, ABC has coined "Idea-Based Marketing." In a world of stuffy advertising executives and industry standards, we strive to break the mold by placing the idea first. The notion of developing the big idea first, letting the necessary media and methods of distributing that big idea come second is a concept many traditional advertising agencies are still clamoring to discover. We work closely with all of our clients, striving to fully understand their individual concerns and needs. Listening is important to us so that we can present educated and goal-focused ideas.
The form of media needed to present the idea is only discussed after we have truly defined the great idea that will achieve the client’s objectives. Whether that medium is traditional or not so traditional, commission based or not, we will only suggest what will work! In a nutshell, “Idea-Based Marketing” is truly the basis of our clients' success at ABC.
As part of our "Idea-Based Marketing," we use a three-pronged approach which begins with our discovery process that includes research, then moves to extensive concept development and creative brainstorming, and ends with reviewing and selecting the appropriate media for the best distribution. It may sound like a simple process when in fact it is quite detailed and yields excellent results.
So, to wrap us up in a neat little package: No smoke and mirrors here. No sideshow freaks. Just a group of highly motivated and creative people doing our job to help our clients. We bring focus from the outside in, which grants our clients a fresh perspective with limitless creativity, and combine it all with our media expertise.
Now that you know a little bit more about what makes the method to our creativity so unique, why not stop in, kick back in our relaxed working atmosphere, and see how our process can help separate your company from your competition?
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Services |
ABC has a long list of strong capabilities, and this list continues to grow. We are truly full-service and can handle any project, from print to media production, media placement, public relations, inward marketing, multimedia, web based marketing and website development. It’s all here under one high ceiling – complete with a truckload of good ideas!
- Advertising Campaigns
- Brand Management
- Branding
- Broadcast: Television, Radio, Web
- Brochures
- Consulting
- Corporate Identity
- Custom Publication Design & Publishing
- E-Communications
- Graphic Design
- High-Impact Direct Mail Campaigns
- Interactive Marketing
- Logo Development
- Media Planning and Placement
- Mobile Marketing
- Multimedia Development
- Outdoor Advertising
- Print Collateral
- Public Relations
- Search Engine Optimization
- Social Media Marketing Communications
- Tradeshow Displays
- Web 2.0 Strategies
- Website Design & Development
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Company Contact Information |
| 315-471-1002 |
Phone 1 |
| 315-471-2240 |
Fax |
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| 430 East Genesee St., Suite 203 |
| Syracuse, NY
13202
Show Map |
| Onondaga County |
| Syracuse Region |
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Email This Company
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| Website: |
http://www.abccreativegroup.com
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| Blog: |
| http://www.theideadrawer.com |
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| Follow on Linkedin |
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| Key Personnel |
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Travis Bort, Owner/Creative Director
Mike Haines, Senior Art Director
Jamie Leszczynski, Account Manager/Media Supervisor
Nell Killoran, Head Copywriter
Nick Machia, Web Designer and Developer
Trisha Stethers, Office Manager
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| Contacts |
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| Owner: |
Travis Bort |
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| Founded: |
1986 |
| Employees: |
8 |
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| Major Clients |
Check out some of our work. Click on one of our client's case studies to see what we came up with for them based on their unique challenges and objectives. We handle projects and budgets of all shapes and sizes. We're only displaying a handful on our site, so come by our office to check out the rest!
All of the clients featured here were faced with unique marketing hurdles. At ABC, we look at each client individually - no cookie-cutter packages offered here - only unique ideas that are custom designed to fit your company's needs.
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| Awards |
Here is a list of some awards we have won:
- 2008 Bronze Telly Award
- 2008 Gold ADDY Awards (Two)
- 2008 Silver ADDY Awards (Three)
- 2007 Silver ADDY Award at District II
- 2007 Communicator Award of Distinction (Three)
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| Associations |
ABC Creative Group is a member of many trade and business associations. Here are just a few associations that we belong to:
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| Testimonials |
"ABC Creative Group has been a great agency to work with. They listened to our concerns and requirements and came back with a productive and measurable plan. They have guided us to use our resources wisely and gain the best advantages, always looking at the big picture. They bring stability and sensitivity to our process, and work with a high degree of effectiveness." - Laura Quintin, Central Leatherstocking Region TPA, Inc.
"ABC Creative Group comes to the table with ideas. They are not afraid to ask us to step outside our comfort zone to evaluate our marketing program. Their creative team works well with us and has given Madison County Tourism an identity and direction in our marketing efforts." - Jim Walter, Madison County Tourism, Inc.
"What I find most unique and impressive about ABC Creative Group is their approach to projects. Rather than throw numbers at us like their competitors, they took the time to learn more about us and our objectives. The result was a better plan that exceeded our revenue goals by seven times the expectation. Excellent!" - Mike Pemberton, CrestHill Suites
"The customer is always at the forefront of the mind for the ABC Creative team. Their creativity, humor and understanding of client needs are all translated into marketing approaches that are fully focused on driving results. It has been a pleasure to work with them." - David Holder, Syracuse Convention and Visitors Bureau |
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| Employment |
| If you are interested in working at ABC Creative Group, feel free to contact us. |
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| Internships |
| If you are interested in an internship at ABC Creative Group, go ahead and contact us for more information. |
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