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The Marriage of Marketing and Neuroscience
Brad VanAuken, BrandForward, Inc.
"The bottom line: establishing emotional connection is very important to brand loyalty..."
The Marriage of Marketing and Training: How to Make Customers Say, "I Do."
Josh Fernandez, Fresh Communications
"What your business tells your customers directly (through marketing) should be the exact same things you're asking your salespeople to tell your customers (through training)..."
Make Way for the New Hispanic Ad Agency
Tom Kadala, ResearchPays Inc
"Opinion: Young Hispanic Ad Agencies are Redefining ‘Business-as-Usual’"
A Time to be Planting, A Time to be Sowing…
Judith Shenouda, Shenouda Associates Inc.
"How can you get this seedling project to grow while dealing with the demands of your typical work week?"
It’s a Bird! It’s a Plane! No…it’s the Blogosphere!
Yvonne DiVita, WMEBooks.com
"Superman has nothing on the blogosphere..."
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