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Bartel Communications Inc
Common Brand Problem - Ego-driven Branding
Brad VanAuken, BrandForward, Inc.
"It’s all about maintaining control and the perception of invulnerability..."
Performance Matters: 100% Responsibility - Let Your Voice Be Heard
Robin Wilson, Reach And Achieve Associates
"People are losing their voices and without those voices individuals and organizations will not develop and flourish..."
Educational Marketing: Your Path to Credibility
Jim Payne, S-Market Strategies
"Two of the most powerful methods for marketing products and services include emotionally connected benefits-based campaigns and educational marketing..."
The Digital Edge: Product Photography
Gary Stafford, Lazer Incorporated
"Great photos sell more products – attracting shoppers to the store, persuading buyers to order from the catalog, and enticing web-surfers to place orders online."
Jewelry Advertising Strategies During A Recession
Hans Kracauer, The Idea Factory
"How To Persuade People That Selling You Their Jewelry Is One Of The Wisest Moves They Can Make."
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