The Communications Association of the Southern Tier (CAST) is a professional organization for people in advertising, broadcasting, graphic design, marketing communications, photography, printing and publishing, public relations, and other areas of communication.
Whether you are a seasoned communications professional or just starting out, CAST offers programs and activities designed for you! These include luncheon meetings, evening programs, an awards competition, and a variety of social activities. Most activities are attended by the full range of CAST's membership -- people with a wide variety of backgrounds and experience.
The Communications Association of the Southern Tier was created in 2001 through the merger of:- the Public Relations Society of the Southern Tier, which was established in 1970;
- the Binghamton Ad Club, which was organized in 1989; and
- the Southern Tier Club of Printing House Craftsmen, which was chartered in 1954 as a local club of the International Association of Printing House Craftsmen.
Although CAST is a local organization, many of its members seek greater experience and also join national or international organizations. Examples include the Public Relations Society of America, International Association of Printing House Craftsmen, American Marketing Association, or professional organizations serving their field of employment, such as the Council for Advancement and Support of Education. For those seeking greater depth at the local level, the formation of special interest groups within CAST is encouraged. For example, the Graphics Special Interest Group, which exchanges graphic design and Internet web page ideas, has been meeting regularly for several years.
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