We are an insights-driven healthcare communications agency.
Healthcare communications is our specialty. We understand and keep current on the unique and ever-changing needs and requirements of the pharmaceutical industry.
We are expert in developing programs that follow the industry’s guidelines on communications for healthcare products, and have successfully implemented long-running campaigns for highly-regulated products (CII and CIIIs).
Our goal is to help you solve your communication needs – no matter how complex – to engage your audiences and drive change by providing solutions that serve as a vehicle for sustainable growth. |
Branding
A brand – whether a consumer product or a corporate identity - needs to clearly differentiate from the competition and provide a consistently clear voice in the marketplace. We develop brands that communicate the promise and essence that is at the brand’s emotional heart.
Portfolio Brand Management
Brands with multiple in-line products (and potential line extensions) or services, each with healthcare professional and consumer target audiences, can leverage their interrelationship by creating an identity that supports the product franchise.
Disease-State Awareness
The relationship between a brand and its patient audiences has changed. Overwhelmingly, patients are turning to the web as their first and most trusted resource for disease-state information.
A disease-state awareness program can provide a critically important platform for patient education while ensuring regulatory fair balance. Patients and caregivers can learn what ailments and/or conditions can be treated with your products or service offerings. This heightens a patient’s awareness of his or her disease condition and helps them understand available treatment options in order to both reduce misconceptions about a product and determine if one of the solutions you offer is the right one for them.
Clinical Education
Clinicians are changing the way that they choose to interact with brands. Clinicians are increasingly looking for 24/7 access to information, and have turned to the web as their first and most trusted resource for disease-state awareness.
A clinical education program can provide an effective platform to reach a hard-to-reach clinical audience. Clinicians rely on the web for just-in-time knowledge - frequently after office hours - and are looking for unbiased disease-state information that cannot be found in traditional marketing materials. Our disease state-awareness platforms can serve this need, while providing the tools and resources that will help the clinical audience better understand the underlying science and issues that drive the need for appropriate treatment. Effective clinician education can remove the barriers to treatment and ensure appropriate therapy while providing essential regulatory fair balance.
|
| Catalyst offers powerful technology solutions to meet our clients' business and communications needs. We provide solutions that deliver access to insights on competitors, customers and other stakeholders key to your organization. We leverage the latest technologies to communicate with hard-to-reach audiences and deliver results. We develop online workflows - complex solutions that streamline business processes and generate efficiency. Our online workflow solutions for Fortune 50 companies have delivered up to a 40% operational efficiency.
|
