| We are most valuable to companies that need to establish or re-think their position in the marketplace. We go through a process to distill unique benefits and discover how they link up with your potential customers' needs. We then build a creative platform including a message heirarchy that lets you go to market in a unified and coherent way—making the most of your communications budget. http://www.dmulcahy.com |
| Dan offers clients complete marketing communication services: Research, Brand Development, Creative Execution for Web, Print, Radio, TV, Direct Response, Naming, Broadcast Production. |
2009-2010 Highlights:
02/09: Launch re-brand with radio, TV, web, print, outdoor for bank in West Virginia.
04/09: Pitney Bowes Recruiting Web site. www.pb.com/careers. Concepted the overall site, wrote copy, conducted more than 30 on-camera interviews.
06/09: Began re-branding Motorola Field Mobility Division. Developed new theme and online creative.
06/09: Concept and copy for Unity Chemical Dependency outdoor campaign to promote new program for older adults.
08/09: Re-branded Pitney Bowes Management Services(PBMS) Developed theme: "Grow Wise" and applied it to web pages for each of four divisions within PBMS.
10/09: Concept and introductory copy for Cancer Research Institute's (NYC) annual report.
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