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Messer & Susslin & Others Inc
Writers & Books, Inc.
Gotta Have Heart: Adventures in Copywriting
"I had recently gotten a call from an old friend, a hot-shot creative director, who asked if I like to write a website for medical tourism."
Publicity Stunts: Lessons from the best
Katherine Heaviside, Epoch 5 Public Relations
"The most successful publicity stunts make news while achieving their goal—delivering a message in a memorable way..."
PASSING THE BATON – Lessons from the Olympics
Peter Wendel, Peter Wendel Group
"Leadership transition is essential to the sustainability of every company..."
Crafting the Brand Positioning Statement
Brad VanAuken, BrandForward, Inc.
"A complete brand positioning statement would include the following..."
Brand Research (part 1)
"Brand management cannot succeed without research..."
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