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About Us |
GrowMotor™ is the world leader in Planned Marketing Performance™.
The GrowMotor™ crusade is to make marketing great—highly effective in driving sustainable growth and ethical. It is committed to the Marketing Golden Rule—market to others as you would have them market to you. |
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Services |
GrowMotor™ works with emerging technology companies to develop and implement a Marketing Performance Plan™ that sets out step-by-step instructions and a 2-year Marketing Performance Calendar™ to achieve aggressive growth goals.
Planned Marketing Performance™
Planned Marketing Performance™ takes responsibility for results.
The GrowMotor™ approach has three parts:
Marketing Performance Process™
Marketing is broad, deep, messy, and undergoing radical change. You need a clearly defined process to take it from Rube Goldberg to Ferrari. The seven-step process is simple, memorable, and provides a common language for planning and implementation.
Marketing Performance Plan™
Dwight D. Eisenhower said, “Plans are worthless, but planning is everything.” We use planning to drive agreement, commitment, and action. We set goals, strategies to reach the goals, and actions that bring the strategies to life.
We designed the Marketing Performance Plan™ to be an easy-to-read instruction manual, clearly and simply explaining the terminology and actions at every step, so that even a new person could implement it.
Every Marketing Performance Plan™ includes a 2-year Marketing Performance Calendar™, and may include Product Plans and Marketing Action Plans for marketing tools, like the website or content management, or initiatives, like a promotion or a focus on raising awareness.
Marketing Performance Consulting™
We work to make our clients smarter and better marketers.
We give our clients the understanding, the process, and the tools to do great marketing themselves, and to become independently excellent, not dependent on us. Our consulting process follows the Marketing Performance Process™.
Many clients will choose Make It Great!™, the full engagement that covers all seven steps of the Marketing Performance Process™, culminating in a full Marketing Performance Plan™ after two or three months, with implementation advice for a full year after that.
Some want to take the process a few steps at a time, to get used to each other and try us out. Others are only looking for help in telling their story simply, clearly, and convincingly. They can start with It’s Easy for Us to Say!™. If they love what we do, it is simple to upgrade to the whole shebang, and Make It Great!™.
Our hope is that the clients we love will value our advice and insight so much that they will want to keep us as trusted coaches and advisers, beyond our first free year of implementation advice. Not to be dependent upon us, but to maintain an objective, independent voice from outside the company. We call it Keep It Great!™. |
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Company Contact Information |
| 585-794-7807 |
Phone 1 |
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| 125 Tech Park Drive, Suite 2142 |
| Rochester, NY
14623
Show Map |
| Monroe County |
| Rochester Region |
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Email This Company
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| Website: |
http://www.growmotor.com
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| http://linkedin.com/company/growmotor |
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| Blog: |
| http://growmotor.com/thinking |
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| Follow on Linkedin |
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| Key Personnel |
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Graeme Roberts Big Wheel
Carl Phelps Marketing Machine |
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| Contacts |
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| Big Wheel: |
Graeme Roberts |
| Marketing Machine: |
Carl Phelps |
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| Founded: |
2010 |
| Employees: |
2 |
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| Parent Company: |
Graeme Roberts Group LLC |
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| Major Clients |
| MedTech, University of Rochester, Rochester Institute of Technology, SiMPore, Rochester Clinical Research, Dumbwaiter Design, QCI Asset Management, Litron Labs, Charleton Financial, D. A. Smith & Associates, Retrotech, New York Wine & Culinary Center, Darkwind Media, Invest In My Education, Lightforce Technology, PC Results, Procedor, Connect2Books |
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| Associations |
| American Marketing Association |
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| Testimonials |
MedTech Director, Marketing and Communications, Jill Zimmerman, said, “GrowMotor is a great team to work with and I am very pleased with the marketing plan they helped us develop—there’s a lot to be said about enjoying the work process as well as the end result.”
Hannah Morgan, Career Strategist/consultant, Career Sherpa
“Brilliant, in mind and spirit best describe Graeme. Though he will never admit it!
Graeme is the kind of person one needs to know and keep in their back pocket. He is witty, kind, and a way outside the box thinker.
I respect him deeply for his wisdom and quest for knowledge.
I highly endorse and support Graeme Roberts!”
Delmonize "Del" Smith, President, D. A. Smith & Associates
“The insight, creativity, and guidance that Graeme has provided to me and my company has been valuable. His years of experience and wisdom in the world of marketing is evident after only a brief meeting. I will undoubtedly continue to utilize Graeme and iWrite Marketing as my company grows.”
Rick Richmond, President and CEO, SiMPore:
I've worked with Graeme many times. He is easy to work with and very insightful. Graeme applies a deep understanding of the marketing process and marketing tools to the challenges that we give him. He is especially talented in understanding and communicating complex subject matter in science, medicine, and technology. With Graeme and his colleagues you get more than a marketing consultant; he questions and tests the fundamental market hypotheses behind the business and provides a perception of your product and market from the customers' eyes. He looks for the greater good of the client, not just the opportunity to do more work.
Michael Charleton, Senior Partner, Charleton Financial:
Graeme and his team worked with me to create our new brand, logo, and website as I took my company through a broker-dealer transition, changed the name of my company, and wanted my website to go live, all simultaneously. The iWrite Marketing team listened to our thoughts and ideas, took our life history and our values, and captured the very essence of how I run my business and treat my customers. Graeme is a tremendous pleasure to work with and the first marketing guy of many contacts who really took my words and was able to make the client communication and copy on the website truly reflect me, my brother, and my family. Here is what one of my clients wrote when she saw our website: ‘Most websites are so-so… not much to them. I looked at your website and it is very impressive!!! It’s so alive and feels like you can just reach out and touch your clients.’
Thérèse Hannigan, President and Creative Director, Dumbwaiter Design:
We have collaborated with Graeme on several projects over the past year. On top of being a great leader, Graeme knows how to breathe life into any copy, concept, or plan. He is the driving force behind taking what would normally be a static idea from a client and turning it into a dynamic asset that they can't live without. Graeme does not settle for mediocrity at any level, which is one of the things we admire and look forward to when we collaborate. He is mindful, strategic, and deliberate and his spirit is contagious.
Dan Nice, Marketing Manager, Center for Entrepreneurship, University of Rochester:
Graeme has a unique mastery of language. He can distill complex ideas into simple, easy to understand messaging. Graeme can help provide focus, while communicating a message simply and effectively.
Gordon Rogers, Technology Entrepreneur and Founder, Connect2Books:
Graeme has an exceptional ability to distill complex ideas or concepts into cogent and lucid marketing strategies. His over-riding philosophy is "Do what's right, and do it right". This commitment, combined with the creative ability of his team, results in a value proposition unrivaled in the field.
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| Employment |
| We are open to working relationships with people or organizations who have complementary expertise and experience, and the same strong commitment to quality and service. |
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| Internships |
We look for:
Integrity
Passion for marketing
A deep sense of strategy
Quick learner
Action oriented, get it done
Writing excellent to superb. No exceptions except for foreign students, and even then...
Excellent communicator
Easygoing and fun
Must want to change the world
We don't develop people for jobs
We develop people for greatness of heart or accomplishment |
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