IDU Creative Services Rochester NY Freelance Graphic Designers Creative Art Directors

IDU Creative Services

Graphic art • Brand design • Fine typography


About Us
Imagine a company that is totally focused on you. So focused that their name is about you. So focused that their mission statement and name are both expressed in the same three letters about you: I D U — We identify you in the marketplace through creative design. Our creative services will help you stand out from the competition because we provide your ‘big picture’ creative concepts, design your visuals, build your brand, polish your words, find the best presentation of your ideas, and package it all in compelling graphic design that makes your customers STOP, look and listen. You want success — and we can help you achieve success with the secret that marketing expert Philip Kotler calls “a powerful but neglected strategy tool”. Now’s the time to turn your competitors’ neglect into your own competitive advantage!

Services
Creative projects — like annual reports, glossy brochures, advertising, corporate identity, trade show materials, web sites, even technical books — are our specialty. Whether your project is small or large, spans a week or a year, our five creative service offerings will satisfy your needs from start to finish: Concept — Development of main themes, including visual and verbal concepts, creative direction, art direction, and adaptation of themes across various media. Content — Selection or creation of content, including copy writing and copy editing, proofreading, data analysis and information design, translation services, photography and photo retouching. Graphic design — Selection and review of content with special attention to clarity of meaning, including rewriting content as needed for a specific use, creating headlines and taglines, copy editing, proofreading, making author’s alterations and revisions, analyzing data and designing effective information graphics, selecting and retouching high-end photography. Printing and distribution — Definition of production parameters, including Request for Proposal, solicitation and review of bids, vendor selection, vendor direction, quality assurance, and ad placement. Project management — Overall creative direction with sensitivity to your needs and management style, including preparation of budgets and timelines, procurement of talent, billing and payment. You can see many project samples in our online portfolio or read about client solutions in our case studies.

Products
Sometimes customers ask us what we do, and we hit them with our five creative service offerings, but then they say “Yes, but do you do brochures?” For the record, yes, we do brochures. We can also design your logo, business card, watch face, oil tower, convention booth, Web banner ad, truck siding or do your printing work. Here's a list of creative products we can design for you: Glossy brochures and print collateral — design and development of a wide range of printed materials. Brand identity — development of your brand promise & personality, logo, corporate identity package, and implementation of brand across a range of media. Advertising — creation of print ads and campaigns, including research and selection of media outlets and ad placement. Web design — design and development of your website (with creative direction to your own Web programming vendor, if necessary), information architecture, usability testing, Web banners and animation. Electronic media — design and repurposing of your marketing and technical material for use in a variety of electronic media, including PDF, HTML and email blasts. Technical books — creation of technical materials designed to present complex data clearly and professionally, with a minimum of distraction. Structural graphics — design and development of effective signage systems, structures (trade show exhibits and kiosks), and vehicular graphics. Large format design — design and development of murals, billboards, posters, handing banners and banner stands. Multi-faceted campaigns — creation of coordinated pieces in various media to support product launches, regional expansions, product suites, line extensions or marketing blitzes. Multi-language design — design and development of material for international audiences, including translation, cultural research, and liaison with local manufacturers. Printing — excellent prices on a wide range of printed materials in quantities up to 1 million pieces.

Equipment & Facilities
Mac and PC, industry-standard high-end page layout, illustration and photo editing environments.



Company Contact Information
585-248-5229	Phone 1
800-790-6021	Toll Free

87 Callingham Rd
Pittsford, NY 14534
Monroe County
Rochester Region

Email This Company

Website:
http://www.idudesign.com

Key Personnel
David Wright

Contacts
President:	David Wright

Founded:	1997
Employees:	2


Certifications
IDU Creative Services is a BBB Accredited Business with a rating of A+, the highest possible level. We support the Better Business Bureau’s vision, mission and values. In January 2009, IDU received a certificate from the Better Business Bureau recognizing us for zero customer complaints during their three-year reporting period.

Major Clients
Chevron, Texaco, Bayer Healthcare, Allworx, Biophan Technologies, Taro Pharmaceuticals

Associations
All of our designers are full members of AIGA, the professional association for design. AIGA is committed to advancing the understanding of the value of design and the process of designing through advocacy, education, publications, conferences and spirited conversations. It is the largest and oldest association of professional designers in the United States.

Testimonials
“IDU’s involvement goes far beyond simple design and graphic creation. Coming in on the ground floor of a project allows IDU to really show their strengths from the initial conceptualizing of a main theme to the supportive creative elements that help wrap and support that theme.” Chris Talbot, Senior Marketing Manager, Allworx Corp. “David and the staff at IDU are simply the most responsive team of marketing professionals that I’ve had the pleasure to work with. No matter what my needs have been, David and his team have delivered professional solutions to meet my budget, schedule and strategic requirements.” Chris Talbot, Senior Marketing Manager, Allworx Corp. “I was impressed with David’s approach. He really listens, always asks the right questions, and quickly learns and incorporates the industry-specific details that are so important to the success of any project.” Donna Bandal, Senior Marketing Manager and Product Manager, Taro Pharmaceuticals, Inc. “IDU always produces quality output at the right price and within timeline. I couldn’t have been more satisfied with the overall turnaround of the project. Well done!” Donna Bandal, Senior Marketing Manager and Product Manager, Taro Pharmaceuticals, Inc. “David was always a pleasure to work with, and able to generate high quality materials under very tight time constraints. We made some pretty unreasonable demands for fast turnaround, but David was always able to come through for us.” John Lanzafame, Vice President for Business Development, Biophan Technologies, Inc.