Jay Marketing & Communications

Brand intelligence.
Retail response.

585-264-3600 Company Website

Jay Advertising is the RETAIL arm of the McCann Worldgroup in The Interpublic Group of Companies.

Why does that matter? As a mid-sized agency it gives us the ability to reach across our vast network to serve our clients ever expanding needs and global aspirations with one relationship, if so desired.

We are expert at building retail brands ...and we move at the speed of retail!

Our Retail Philosophy is -
Build Sales Today
Build Brands Long Term
BE "Results Oriented"
Promote To Drive Traffic
Demand Great Creative

Creative Department
Account Services
Nationwide field team for Franchisee/Dealer Group Management
Strategic Planning & Positioning
Media Planning & Buying
Market Research
Direct Marketing
Creative Services (Print Production, Art Studio, Retouching etc)
Design (Packaging, Collateral, Logo, etc.)
Digital Creative Development/Design- Programing / Hosting
In-House Broadcast Production
Package Design Studio (Private Label)
Circular /Catalogue Design
Database/Direct Mail Management
Printing/Paper/Freight Procurement
In-house Studio built for quick turn
Co-branding opportunities

Full Service Retail Marketing Communications Company
Ferdinand Jay Smith - Emmy-nominated CEO & Executive Creative Director
Voice Talent
Creator of Original Music
Equipment & Facilities
Offices in Rochester NY and New York City.
Field Team in Dallas, Los Angeles, Detroit, Phoenix, Salt Lake City, San Francisco and Tampa

World Class Broadcast Facilities!
High Quality /Cost Efficient
Fully equipped in-house suites for video, audio, original music - 7 edit suites
Full sound stage for shooting commercials
Expert in all aspects of production including live action animation and computer graphics
Quick Turn in days - other firms take weeks to produce.
Year Founded: 1973
Employees: 60
Parent Company: IPG
Major Clients
Nikon USA-AOR for Nikon Retail
Raymour & Flanigan Furniture
First Niagara Financial Group
General Motors Dealer Groups ( Buick, Pontiac, GMC and Chevrolet)
Blue Cross Blue Shield
Gold Winner - 2008 Graphis International Journal of Visual Communication Advertising Competition (Internationally recognized)
Excellence Award Winner - 2008 Communication Arts 48th Annual Design Exhibition (Internationally recognized)
8 Addy Awards - 2007 Advertising Federation
6 Telly Awards - Honor for Broadcast Excellence
First Place Winner - BlueCross and BlueShield’s 11th Annual ‘Best of Blues’ Award
9 National Awards - 24th Annual Healthcare Advertising Awards – Broadcast/Print
646-865-2811 ( )
585-264-3650 (Fax)
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170 Linden Oaks Rochester, NY 14625
Monroe County, Rochester   Region
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Key Contacts
Ferdinand J. Smith, Executive Creative Director
Gregory W. Smith, President & COO
Roxie Barrett, Vice President, Chief Financial Officer
Bob Nisson, Creative Director
Laura Bredeson, Vice President - Account Director
Evan Brown, Media Director
Guy Smith, Vice President Field Accounts
First Niagara Financial Services
First Niagara Financial Services

First Niagara

First Niagara Financial Services
First Niagara Financial Services

First Niagara

First Niagara Financial Services
First Niagara Financial Services

First Niagara


Nikon USA - B&H Store Display
Nikon USA - B&H Store Display

First Niagara Financial Services - Transit Stairway
First Niagara Financial Services - Transit Stairway