Jim Tausch/For Want of Words

freelance copywriting and video production services

585-576-1666 Company Website

With more than 25 years experience in marketing, communications, TV production and copywriting, I'm ready and able to serve your project needs on a freelance, contract, part-time or full-time basis.

Copywriting

There's an art to writing copy that goes beyond mere statement of fact. It's about making a connection with your audience. Sometimes that calls for a clever turn of phrase. Sometimes it takes the truth in plain, simple language. But it always takes skill, experience and an understanding of the emotional weight carried by one word over another. That's a copywriter's chief skill.

Over the years I've tackled every marketing tactic from skywriting to screensavers. I've even named a tool or two, toed up to a few dozen taglines, teased a president and tickled a pope.

Here's how I can help:

  • Direct Mail (letters, post cards and other mailers, from concept to complete copy)
  • Brochures (as short or long as you have budget to print)
  • Other Print (FSIs, invitations, sales materials, end cap displays, etc.)
  • Online (web copy, organic SEO, banner ads, email blasts, etc.)
  • Branding (naming conventions, taglines, positioning, audience messaging and more)

Video Production

A video is a big investment, and it's also (like building a website) one of the least understood processes for most clients. I can help you throughout the entire process -- from concept and pre-production, through to post production coordination and polish.

I can write your script and then leave you alone, or work with your videographers and editors to produce and direct an award-winning final cut.

Need a field producer to work with a local crew? I've managed crews in cities across America, conducted off camera interviews with dozens of C-level executives, hundreds of celebrities, heads of state and ordinary people.

Bring me in to work with your team, or hire me to assemble a team specifically for your project.

Here's how I can help:

  • Concepting, scripting, storyboarding
  • Casting consulting, location selection, studio booking & coordination
  • Crew coordination and management
  • Off camera interviews, speaker/subject prep
  • Directing, producing, executive producing

Connect
585-576-1666
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Major Clients
Xerox
Lebanon Seaboard
Collaborative Care Interactive
Accelerate Media
Emerge
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Address
20 Kilbourn Road Rochester, NY 14618
Monroe County, Rochester NY Finger Lakes Region