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Progressive Direct Marketing
Corporate Communications Inc
Pricing 101 for Brand Managers
Brad VanAuken, BrandForward, Inc.
"While value is comprised of more than just price... one needs to understand pricing to deliver a strong brand value... "
Associations — the Benefits of Membership
Judith Shenouda, Shenouda Associates Inc.
"Wherever you are ... there are others who were, are, or will be in a similar place..."
Educational Marketing: Your Path to Credibility
Jim Payne, S-Market Strategies
"Two of the most powerful methods for marketing products and services include emotionally connected benefits-based campaigns and educational marketing..."
Design Firm Spurs Community Collaboration
Karl Wiberg, Karl Wiberg Creative
"Creative Banner Project is designed to promote and unify Rochester's East End district..."
Golf and the Principles of Sales Success - Hole #2: Analyze Swing
Donald Hahn, Hahn & Associates
"Mastery of any discipline is a function of achieving a level of competency whereby one can derive consistent results over a sustained period of time, across a variety of situations."
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