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Studio Astute - Steve Baldwin
Spending Your Web Site Dollars Wisely
Karen Roberts, Harquin Creative Group
"Cutting costs shouldn't come at the expense of communicating effectively..."
Associations — the Benefits of Membership
Judith Shenouda, Shenouda Associates Inc.
"Wherever you are ... there are others who were, are, or will be in a similar place..."
Leveraging the Power of the Internet Starts at Home
Carl Fiorini, Atlantic Marketing & Consulting Inc
"Your website needs to operating in tandem with your overall business model..."
Making and Keeping Brand Promises
Brad VanAuken, BrandForward, Inc.
"Brands make promises and then they must keep those promises. Making the promise is easy. Keeping it is the hard part..."
Selling Services through the Channel - Not a Rut for Manufacturers
Jim Payne, S-Market Strategies
"The potential to reduce sales costs while increasing exposure in the marketplace makes channel sales a very attractive model during times of increased pressure to grow revenues while reducing costs..."
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