Creative work produced for clients in marketing communications is the result of collaboration. I have collaborated with many really talented people over the years. I continue to collaborate with many of them today. I work with new clients through the individual services I provide listed on my website or by assembling a creative team based on the needs of my direct clients. Friends are good to have.
My experiences include supervising the development of creative and strategic work provided for specific clients in advertising agencies and design firms in Rochester, New York for many years. I have done my share of art direction and design across all media.
I believe my strength is finding a specific role within a creative team and providing well thought out visual solutions. I am used to working with writers and do a limited amount myself. I am called on quite a bit to develop identity standards for clients either through my own graphic development or the work of others. I concept. I design. I direct art. I illustrate. View my website to see the array of projects and campaigns I have been involved with. Read some of the thinking behind them. |
Art direction Print & web advertising, direct marketing
Design Collateral, magazine, book, packaging, electronic
Identity Logo development
Brand identity development
Brand identity guideline development
Illustration See the different styles on my website (digital & traditional) |
