Laurie Heaven

Heaven is: rigehteous writing at the speed of insight.


As a professional copywriter who long ago transitioned successfully from Madison Avenue to my own boutique business just outside of Woodstock, I have encountered just about every type of writing assignment. Need an email blast edited and punched up? A doctoral thesis made comprehensible? ideas for a series of ad campaigns (with visuals and just the right amount of sell)? Bring it on.

In the past 30+ years, I have provided clients with ads, brochures, newsletters, web and social media content, trade booth ideas and signage, radio and video scripts, PowerPoint presentations, direct mail campaigns, and so much more (even greeting card copy!)

I like to say I specialize in B2B, including high tech, banking/financial, automotive aftermarket, medical, agricultural and corporate communications, because I know that type of experience is critical to companies wanting to win with a business or technical audience. But I've also done B2C for companies as diverse as Cruzan Rum and Maverick Concerts.

Strong organizational skills and decades of experience help me quickly assemble and synthesize wide-ranging input into user-friendly copy, whether for print, web or media (such as radio and video).

Copywriting and editing and/or complete design, art direction, copy & production for: advertising, collateral, presentations, web content, newsletters, annual reports, direct marketing, POP/POS, promotions, radio (copy only) multimedia, corporate communications, PR, product naming and taglines, white papers.

With my co-creatives Pam Zarrella (designer/art director) and Lisa Longto (production), I can also provide complete, turn-key creative services for clients -- primarily ad agencies -- who find it far more cost-effective to outsource Madison-Avenue quality creative than to maintain an in-house creative department.
Presentations, small brochures and some advertising produced in-house.
Major Clients
Current/recent clients include: Salisbury Bank (financial products), Sikorski Credit Union (financial), Georgia Pacific, NYSERDA (energy) and Children's Medical Group (health), Murad Law, CADNA (automotive aftermarket) WeldComputer (intelligent controls), Sui Generis Health, The Washed Ashore Project (art to save the sea), Marx Group Advisors (M&A specialists)
Past clients include: RPI School of Engineering, Zumtobel, Inc. (architectural lighting), PGI (polymers), Delphi (automotive aftermarket), Reisigl Associates (liquor), IBM, Hitachi, Cruzan Rum, Pfizer, Ciba-Geigy and Schering Plough (animal health), Hoechst Celanese (nonlinear optical fibers), Symmons (faucets), BTNA (British Telecom broadcast services, Pinnacle (nonlinear editing products) Nokia (telecommunications), Tektronics (newsroom automation), Genesys (CRM technology), NEC (broadcast products), S.Parker (hardware) and many more.

Work Samples:
This ad agency site site was written by me. Be sure to check out the "Creative Drive" section. As the only copywriter the agency worked with, I also wrote all the portfolio items (which were designed and largely produced by my creative partners Pam and Lisa).
I also wrote the sites for these agencies, all of whom are current clients.
JMC Communications
The Marx Group
Resolutionary Marketing Communications
For individual pieces conceived, designed, art directed and produced by myself, Pam and Lisa, check out the following:
H3R Clean Agents
"I have worked with Laurie for nearly 20 years. She is such a versatile writer that you may not need or want to work with anyone else. Be it consumer, or b2b, Laurie finds the unique voice, the customer benefit, and expresses it with wit and clarity. I have had many technology clients over the years - thankfully, she has an uncanny ability to take the most complex or arcane subject matter and make it understandable. So, don't hire her; she may become too busy to work with me."
Peter Michos
President and Creative Director
Resolutionary Marketing Communications

"Laurie is our go-to creative person. She's always on time, on target and on budget. Whether it's brainstorming about a new product or developing collateral for a trade show, Laurie always delivers."
Gretchen Reed
Director of Edtorial Services
JMC Communications
Kingston, NY

"Every time I've worked with her, Laurie has produced lively, intelligent articles leavened with wit and turns of phrase that leave me smiling."
John Backman, Founder
Backman Writing and Communications
Rensselaer, NY

"Laurie has been my copywriter of choice for more than 18 years. She has done everything from helping us name new products to helping us create comprehensive campaigns. Her work ethic is unmatched and she is a pleasure to work with even in the face of completely unreasonable requests and deadlines."
Allison Ober, IESNA
Director, Marketing and Communications
Zumtobel Lighting, Inc.
Highland, NY

ďAs an agency owner in a major market, San Francisco, I have my pick of top-grade creative talent. I have worked with Laurie for many years, and continue to work with her, because she consistently delivers the quality of work that my national and international clients expect, with some of the fastest turnaround Iíve ever enjoyed in this business.Ē
Tom Marx
President & CEO
The Marx Group

"If you are looking to add Technicolor to your own writing then you need look no further. I would recommend Laurie to anyone who wants to find exactly the right words to attract the audience they need."
Antony M. Eminowicz, Esq
Murad Law Firm
Kingston, NY
Woman-Owned Business
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PO Box 69 Willow, NY 12495
Ulster County, Hudson Valley NY   Region