Laurie Heaven

Heaven is: fast, professional, responsive communications

845-679-5535

As a professional copywriter who long ago transitioned successfully from Madison Avenue to my own boutique business just outside of Woodstock, I have encountered just about every type of writing assignment. Need an email blast edited and punched up? A doctoral thesis made comprehensible? ideas for a series of ad campaigns (with visuals and just the right amount of sell)? Bring it on.

In the past 30+ years, I have provided clients with advertising (print and broadcast as well as web-based), brochures, newsletters, website and social media content, trade booth ideas and signage, video scripts, presentations, direct mail campaigns, and so much more. I'm especially pleased to have written websites for a number of ad agencies.

My B2B experience includes high tech, banking/financial, automotive aftermarket, medical, agricultural and corporate communications. I've also done B2C for companies as diverse as Cruzan Rum and condominium complexes.

Strong organizational skills and decades of experience help me quickly assemble and synthesize wide-ranging input into user-friendly copy, whether for print, web or broadcast media.

Services
Copywriting
  • advertising
  • articles
  • newsletters
  • websites/online/blogs
  • collateral/sell sheets
  • annual reports
  • research-based
    Editing
  • manuscripts
  • articles
  • blogs
  • Direct marketing
  • conventional/dimensional
  • email blasts
  • Presentations
    POP/POS
    Trade Shows/promotions
    Corporate communications
    Public Relations
    Product Naming/taglines

    With my co-creatives Pam Zarrella (designer/art director) and Lisa Longto (production), I can also provide complete, turn-key creative services for clients -- primarily ad agencies -- who find it far more cost-effective to outsource Madison-Avenue quality creative than to maintain an in-house creative department.
    Connect
    845-679-5535
    PO Box 69 Willow, NY 12495
    Ulster County, Hudson Valley NY   Region
    Year Founded: 1990
    Industries Served
    Banking/financial, technology, hospitality, communications, automotive aftermarket, medical, arts, energy (green/renewable, architecture (building products, lighting, condominium/coops)
    Major Clients
    Current/recent clients include: Salisbury Bank (financial products), Sikorski Credit Union (financial), Georgia Pacific, NYSERDA (energy) and Children's Medical Group (health), Murad Law, CADNA (automotive aftermarket) WeldComputer (intelligent controls), Sui Generis Health, The Washed Ashore Project (art to save the sea), Marx Group Advisors (M&A specialists)
    Past clients include: RPI School of Engineering, Zumtobel, Inc. (architectural lighting), PGI (polymers), Delphi (automotive aftermarket), Reisigl Associates (liquor), IBM, Hitachi, Cruzan Rum, Pfizer, Ciba-Geigy and Schering Plough (animal health), Hoechst Celanese (nonlinear optical fibers), Symmons (faucets), BTNA (British Telecom broadcast services, Pinnacle (nonlinear editing products) Nokia (telecommunications), Tektronics (newsroom automation), Genesys (CRM technology), NEC (broadcast products), S.Parker (hardware) and many more.

    Work Samples:
    This ad agency site site was written by me. Be sure to check out the "Creative Drive" section. As the only copywriter the agency worked with, I also wrote all the portfolio items (which were designed and largely produced by my creative partners Pam and Lisa).
    I also wrote the sites for these agencies, all of whom are current clients.
    JMC Communications
    The Marx Group
    Resolutionary Marketing Communications
    For individual pieces conceived, designed, art directed and produced by myself, Pam and Lisa, check out the following:
    H3R Clean Agents
    Hitachi
    Dorman
    AIM
    ANSA
    Testimonials
    "I have worked with Laurie for nearly 20 years. She is such a versatile writer that you may not need or want to work with anyone else. Be it consumer, or b2b, Laurie finds the unique voice, the customer benefit, and expresses it with wit and clarity. I have had many technology clients over the years - thankfully, she has an uncanny ability to take the most complex or arcane subject matter and make it understandable. So, don't hire her; she may become too busy to work with me."
    Peter Michos
    President and Creative Director
    Resolutionary Marketing Communications
    http://www.resolutionary.biz


    "Laurie is our go-to creative person. She's always on time, on target and on budget. Whether it's brainstorming about a new product or developing collateral for a trade show, Laurie always delivers."
    Gretchen Reed
    Director of Edtorial Services
    JMC Communications
    Kingston, NY


    "Every time I've worked with her, Laurie has produced lively, intelligent articles leavened with wit and turns of phrase that leave me smiling."
    John Backman, Founder
    Backman Writing and Communications
    Rensselaer, NY


    "Laurie has been my copywriter of choice for more than 18 years. She has done everything from helping us name new products to helping us create comprehensive campaigns. Her work ethic is unmatched and she is a pleasure to work with even in the face of completely unreasonable requests and deadlines."
    Allison Ober, IESNA
    Director, Marketing and Communications
    Zumtobel Lighting, Inc.
    Highland, NY


    ďAs an agency owner in a major market, San Francisco, I have my pick of top-grade creative talent. I have worked with Laurie for many years, and continue to work with her, because she consistently delivers the quality of work that my national and international clients expect, with some of the fastest turnaround Iíve ever enjoyed in this business.Ē
    Tom Marx
    President & CEO
    The Marx Group


    "If you are looking to add Technicolor to your own writing then you need look no further. I would recommend Laurie to anyone who wants to find exactly the right words to attract the audience they need."
    Antony M. Eminowicz, Esq
    Murad Law Firm
    Kingston, NY
    Certifications
    Woman-Owned Business
    Connect
    845-679-5535
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    Address
    PO Box 69 Willow, NY 12495
    Ulster County, Hudson Valley NY   Region