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Brad VanAuken, BrandForward, Inc.
"The rating entities jockey for brand position just as the brands they rate do..."
Turning the Corner
"After a winter of despair, spring is the season of hope..."
Telling Your Customers What to Do
Colette Connolly, Connolly Communications
"Many businesses leave the decision-making entirely up to the prospective customer, but it doesn’t have to be that way..."
Jumping on the Social Media Bandwagon
Megan Manzari, Edge Advertising Group
"Many businesses are seeing this shift in communication as a way to connect on a new level with customers and clients, and are beginning to add social media to their marketing plans..."
The Digital Edge: Packaging for a Flat World - International Packaging Design (part 1 of 2)
Gary Stafford, Lazer Incorporated
"How internationalization and localization affects package design..."
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