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Modernizing ‘Supplier Diversity’
Tom Kadala, ResearchPays Inc
"Opinion: Supplier Diversity Programs Need Effective Mentoring"
Publicity Stunts: Lessons from the best
Katherine Heaviside, Epoch 5 Public Relations
"The most successful publicity stunts make news while achieving their goal—delivering a message in a memorable way..."
Interact with Your Tech-Savvy, Mobile Audience on a One-to-One Basis
Mark Wisz, OtherWisz Creative
"This is the age of the smartphone and a new avenue for marketing your company has been paved."
Building Your Brand Through Networking
Pauline Bartel, Bartel Communications Inc
"The Tortoise approach to networking allows you to cultivate mutually beneficial relationships and to brand your image on the minds of new networking contacts. The results? You’ll generate more business..."
Place Branding - Excerpts from Previous Articles
Brad VanAuken, BrandForward, Inc.
"The worst thing a place can do is not try to intervene in the creation of its image..."
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