Mary Therese Friel, LLC

MTF | The Mary Therese Friel Modeling Agency
Professional Models & Talent | Complete Training Program

585-624-5510 Company Website

The Mary Therese Friel Modeling Agency is a Full Service Modeling Agency with a Complete Training Program, established in 1987 by Mary Therese Friel, Former Miss USA, Ford Model, National Spokesperson, Goodwill Ambassador and Author. We specialize in placing professional models and talent and providing professional training in the areas of modeling, acting, pageantry and self-development.

The Mary Therese Friel Modeling Agency represents women, men, teens and children in a wide range of ages, sizes and types, for all types of work. Our models are all professionally trained, skilled, courteous and dependable.

Personal service is our hallmark! We invite you to connect with us by phone, email or through social media. We look forward to hearing from you!

About the Owners...
Mary Therese Friel, Founder & CEO
Mary Therese Friel established this company in 1987. She is a former Miss USA, Ford Model, National Spokesperson, Goodwill Ambassador and Author. Her career in the modeling industry began at age 11 and spans four decades. Her experience as a model, celebrity, coach and agent, provides her with a unique and valuable perspective of both sides of the business.

Kent Friel, Executive Director
Kent Friel joined the company in 1995 as a full partner and has contributed to more than 20 years of the agency’s success, in the training and development of models and talent, casting, production and management.

Community Involvement...
As Miss USA, Mary Therese Friel had the opportunity to meet and talk with Muhammad Ali. It was an experience that changed her life. During their conversation, Friel asked Ali what really mattered to him and if he had any words of wisdom for her. Ali offered the following enlightening quote, "Service to others is the rent we pay for a room in the hereafter." Since that day Friel has carried that message with her everywhere. As a result of this meeting, Friel dedicated a large portion of her life to volunteerism. For her efforts, she has been given the 1,000 Points of Light Award through the Independent Sector and Give 5 in Washington, D.C.

Friel has made this mission a core component of her company. Mary Therese Friel, LLC is committed to making a difference in the community and leading by example. Volunteering is one of the cornerstones that the business is built on.

Since the beginning, the company has used the beauty queen and beauty business image to help raise money for charities. Fashion shows are a natural extension of Friel’s company and make excellent fund raising events that are well received by the public and media. Mary Therese Friel, LLC has produced successful fund raising fashion shows for many charitable causes, including: the homeless, Veterans, the Humane Society, Native Americans, and the Breast Cancer Coalition, to name a few.

As a supporter of Causewave Community Partners (formerly the Ad Council of Rochester), Mary Therese Friel, LLC continually consults and provides models pro-bono for community based programs advertising campaigns. Recent print and television advertisements include: Caregivers Respite, Donate Life, 211 Early Help Seeking, Every Minute in School Matters, Distracted Driving, Alternatives for Battered Women, Children’s Coalition, Fair Housing Council, Safe Start, The United Way, Will Power, Women’s Health Partnership, Small Talk - Big Difference and One City Connection.

Services
Mary Therese Friel, LLC represents professional models and talent and provides training in the areas of modeling, acting, pageantry and self development.

Full Service Modeling Agency...
Mary Therese Friel, LLC actively represents more than 300 professional models and actors of all ages, sizes and types. The agency has an excellent placement rate for models in the following:
 Print
 Television
 Radio
 Films
 Videos
 Industrials
 Testing
 Theatre
 Runway
 Promotions
 Fund Raisers
 Trade Shows
 Special Events

Complete Training Program...
Mary Therese Friel’s Modeling and Self Development Training Program is a complete course that focuses on the important aspects of self development and teaches the skills and techniques necessary to be a professional model. The program has a well rounded approach to building self confidence and training models to present a polished and professional image.

Modeling Camps…
Fun and informative one week summer programs that capsule all of the topics covered in the Complete MTF, LLC Training Program. Modeling Camps conclude with a personalized photo shoot!

Pageantry Training…
One-on-one specialized training with a Former Miss USA and the Northeast’s top coach. Mary Therese Friel’s personal guidance is focused on helping her clients achieve their dreams. This intensive pageant preparation covers all aspects of the competition and prepares contestants to compete at their best!

Professional Modeling Portfolios & Composite Cards…
Photography, styling and design from top industry experts. MTFMODELS portfolios are available only to members of the agency and come complete with ongoing agency guidance and representation.

MTF Model Benefits...
Why should you become a Mary Therese Friel, LLC model?
We care about you and your dreams.
We take the extra time and effort to establish a one-on-one relationship with you. 
MTF Models are trained to perform with a high level of professionalism and skill.
MTF Models are offered expert guidance and support.
MTF, LLC encourages a positive attitude and teaches valuable life lessons. Benefit from our 33 successful years in business.
Profit from our excellent reputation and success rate.
Become part of the excitement! Join the MTFMODELS team today!
Equipment & Facilities
The Mary Therese Friel Modeling Agency occupies a 1500 square foot multi-level studio which includes casting and training rooms, a photo studio, client lounge and executive offices. We have a large lighted parking lot and are conveniently located in Mendon, a short drive from Downtown Rochester and close to exit 45 on the NYS Thruway.
Copy this link for directions:
https://g.page/MTF-UpstateNY-ModelingAgency?share
Connect
585-624-5510 | Website
20-102 Assembly Drive
Mendon, NY 14506, Monroe County
Rochester NY WNY Region
Year Founded: 1987
Industries Served
We serve clients who can benefit from the value that professional models and talent add to marketing campaigns. These clients exist in a wide range of product and service industries, including manufacturing, textiles, financial services, higher education, tourism, health care, information technology, professional services and more.
Major Clients
The Mary Therese Friel Modeling Agency works extensively with Advertising Agencies, Marketing Companies, Public Relations Firms, Commercial Photographers, Film/Video Directors and Producers, Casting Directors, Designers, Stylists and Merchants.

Please visit @MTFMODELS on Facebook to see recent work, or visit www.MTFMODELS.com for a complete listing of clients and credits.
Awards
Most recently Mary Therese Friel has received the Chairmans Award from Causewave Community Partners (formerly the Ad Council of Rochester).

Models and Talent from The Mary Therese Friel Modeling Agency have been featured in many RAF Addy award winning projects.
Testimonials
"Mary Therese and Kent are incredible! They are the ultimate professionals and place their clients and their reputation at the forefront of everything they do. Their commitment to excellence is second to none and we can think of no finer agency, or people for our children and our family to work with and call our friends! We highly and strongly recommend the Mary Therese Friel Modeling Agency to anyone interested in starting a career in the industry."
-Langston M.

"Top notch agency!!"
- Marianne B.

"The MTF Modeling Agency is not only a business, it is a family! We support each other, not compete with each other. We know how to walk into any type of audition, what to wear and how to act and much of that is due to the "parents", Kent and Mary Therese Friel. They work so well together and show us how to as well. They expect a lot and give a lot. Kent and Mary Therese are a class act!"
- Holly B.

"Love working with Mary Therese and Kent, they are the real deal!"
-Derek L.

"We have had a wonderful experience working with Mary Therese and Kent. They are both excellent role models and so dedicated to the success of their models. Their encouragement and guidance has allowed my daughter’s confidence and professional maturity to blossom. I am so pleased!"
-Anna E.

"As one of the talent models with Mary Therese Friel LLC, I can say it is an honor and privilege to be one. It’s been almost 3 years since I began working with them, and it has been nothing short of a wonderful experience. Mary Therese and Kent are the awesome BEST! They are not only top notch professionals but are just good, down to earth people. What they do and how they are able to do what they do is remarkable. From the thorough training they provide, up to the work or career a model wishes to achieve, they treat everyone fairly, honestly, with a no non-sense frankness, sincerity and genuine caring, yet everything they do is always in the best interest of all. They insist on and promote the highest standards of professionalism and integrity."
-Cliff E.

"Mary Therese and Kent are very good at instilling confidence in the their models. My daughter took valuable classes, learning several components of modeling. She has had many opportunities to apply what she has gained from the agency. All of Mary Therese's models always look so professional not only in the work they do, but how they show up to work also. We have both learned so much from Mary Therese and Kent. I personally appreciate all the work they do for our community."
-Donna T.

"I've worked with MTF for over a decade. The MTF team are always professional, always looking out for their models, and most importantly always willing to go the extra mile for their clients. I highly recommend the Mary Therese Friel Agency."
- James M.

"I have taken modeling classes in New York City and MTF Models was superior by far!!!"
- Sheila M.

"My daughter has been working with Mary Therese Friel for 2 years now. Our experience has been wonderful and I truly appreciate that her best interests are always top priority."
- Sue T.

"A business like Mary Therese Friel Modeling Agency is a once in a lifetime opportunity to follow your modeling dream."
- Sue M.

"Mary Therese and Kent are always professional, well-organized and nurturing in a way that brings out the best in the models. I would not hesitate to recommend this agency to anyone interested in pursuing modeling."
- Julie H.

"I highly recommend her agency. Mary Therese Friel cares for her models and sees them as valuable agents who can really make a difference in the world. She sets the example and inspires them to present themselves worthy of the role they play: models of grace, dignity, character and social involvement."
- Maria T.

The above testimonials are excerpts from reviews published with The Better Business Bureau. You can read these and many other reviews here: https://www.bbb.org/upstate-new-york/business-reviews/modeling-and-talent-agencies/mary-therese-friel-llc-in-mendon-ny-32412/reviews-and-complaints?section=reviews&reviewtype=positive
Certifications
The Mary Therese Friel Modeling Agency is Certified by The State of New York Department of Labor to Employ Child Performers. We offer complete compliance to our clients with all of the regulations governing the hiring of models and actors who are under 18 years old.
Associations
Better Business Bureau A+ Rating
Member of the Rochester Advertising Federation
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Address
20-102 Assembly Drive Mendon, NY 14506
Monroe County, Rochester NY WNY Region
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Additional Offices
Mailing Address:
1251 Pittsford Mendon Rd.
Mendon, NY 14506
Key Contacts
Mary Therese Friel, President & CEO
Kent Friel, Executive Director

1987 - 2017
1987 - 2017

Celebrating 30 Years!

Eastman Kodak Co.
Eastman Kodak Co.

MTF Model: Mary Caitlin M.
Photo: Brian Wilder

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Eastman Kodak Co.
Eastman Kodak Co.

MTF Model: Mary Caitlin M.
Photo: Brian Wilder

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Eastman Kodak Co.
Eastman Kodak Co.

MTF Model: Megan O.
Photo: Steve Kelly

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First Niagara Bank
First Niagara Bank

MTF Model: Christina F.
Creative: Jay Advertising

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First Niagara Bank
First Niagara Bank

MTF Model: L. Rashad A.
Creative: Jay Advertising

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St. John Fisher College
St. John Fisher College

MTF Model: Gennyliz M.
Creative: Jay Advertising

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Frontier Communications
Frontier Communications

MTF Models: Haley & Brandon
Creative: Dixon Schwabl

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Five Star Bank
Five Star Bank

MTF Models: Rebika, Genna, Chantha & Jimmy
Photo: Kurt Brownell

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Causewave Community Partners
Causewave Community Partners

211 Early Help Seeking
MTF Model: Irene K.
Creative: Brandtatorship

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Causewave Cmmunity Partners
Causewave Cmmunity Partners

Chairmans Award
Mary Therese Friel & Kent Friel

Causewave Cmmunity Partners
Causewave Cmmunity Partners

Distracted Driving
MTF Model: Sydney D.

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Causewave Cmmunity Partners
Causewave Cmmunity Partners

Distracted Driving
MTF Model: Rachael T.

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Causewave Community Partners
Causewave Community Partners

Donate Life
MTF Model: Julia J.
Photo: Myers Creative Imaging

Tear Sheets
Causewave Community Partners
Causewave Community Partners

Summer Smash Invitation
MTF Model: Jessica B.
Photo: Myers Creative Imaging

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Strong National Museum of Play
Strong National Museum of Play

MTF Models: Mia, Alina, Noah & Eric
Photo: Myers Creative Imaging

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Fine Art Photography
Fine Art Photography

MTF Model: Ricky
Photo: Carrie Mateosian

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Emmerson Street Catalog
Emmerson Street Catalog

MTF Model: Julie
Photo: Walter Colley

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Rochester International Jazz Festival
Rochester International Jazz Festival

MTF Model: Blythe
Photo: Myers Creative Imaging

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Fashion Week of Rochester
Fashion Week of Rochester

MTF Model: Emily
Photo: Carlos Ortiz

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Tobacco Free NYS
Tobacco Free NYS

MTF Models: Gennyliz, Charlie & Hunter
Photo: Ken Buschner

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Lifetime Health
Lifetime Health

MTF Model: Simone
Photo: Myers Creative Imaging

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HealthNow
HealthNow

MTF Model: Jacob
Photo: Walter Colley

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Scott Miller Salon
Scott Miller Salon

MTF Model: Candace
Photo: Carrie Mateosian

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Finger Lakes Racetrack & Casino
Finger Lakes Racetrack & Casino

MTF Models: Mia, Marianne & Elvis
Photo: Myers Creative Imaging

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Hasbro Toys
Hasbro Toys

MTF Model: Cameron
Product: Spiderman & Friends Plush Toy
Photo: Myers Ceative Imaging

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Ferris Hills
Ferris Hills

MTF Model: Kathleen
Photo: Matt Wittmeyer

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Eastman Kodak Co.
Eastman Kodak Co.

MTF Models: Blythe, Kayleigh & Jessica
Photo: Steve Kelly

Tear Sheets
Next StepU Magazine
Next StepU Magazine

MTF Model: Patrick
Photo: Matt Wittmeyer

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Team Cher - Athletica USA
Team Cher - Athletica USA

MTF Model: Alisa
Photo: Myers Creative Imaging

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Company Owners: Mary Therese Friel & Kent Friel
Company Owners: Mary Therese Friel & Kent Friel

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