| A WNY-based writer who's also an astute consultant. A consultant who's also an accomplished writer. A former agency owner, creative director and account exec who's now in private practice. An advertising professional who will deliver inspired ways to tell your story and advance your business. |
Writing and Creative Services
Yes, I'm a freelance copywriter. But I’m also an experienced creative director, account executive and marketing communications consultant. Which means you’ll benefit from valuable strategic thinking, as well as outstanding concepts and copy. Here's some of what I do:- Copywriting for print and broadcast advertising, brochures, collateral and more
- Concepts and idea development
- Scripts for radio commercials, TV spots and videos
- Website content and writing
- Taglines
- Writing for anything else you suspect you could use help with
Marketing Communications Consulting
Did you ever wish you could work one-on-one with an advertising expert, someone who can really help you promote your business? After 25+ years advising clients in ad agencies, I now consult directly with companies like yours. Here are a few things we could work on together:- Concepts, ideas and recommendations
- Communications plans
- Messaging / message platforms
- Branding and positioning
Project Management
I assemble teams of talented professionals to create and produce everything from ads and brochures to websites and videos to complete integrated campaigns. |
As much as I hate laundry lists ... copywriting for:- Advertising campaigns
- Brochures
- Radio and TV commercials
- Product and service names
- Taglines
- Website content development and writing
- Fund-raising materials
- Capital campaign materials
- Sales collateral
- Direct mail
- Award citations
- Annual reports
- Point-of-sale
- Press releases and media kits
- Feature articles
I really can handle pretty much anything. If you don't see it here, give me a call and let me know what I've left out.
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