Clarity by Design

585-288-7161 Company Website

Creative work produced for clients in marketing communications is the result of collaboration. I have collaborated with many really talented people over the years. I continue to collaborate with many of them today. I work with new clients through the individual services I provide listed on my website or by assembling a creative team based on the needs of my direct clients. Friends are good to have.
My experiences include supervising the development of creative and strategic work provided for specific clients in advertising agencies and design firms in Rochester, New York for many years. I have done my share of art direction and design across all media.
I believe my strength is finding a specific role within a creative team and providing well thought out visual solutions. I am used to working with writers and do a limited amount myself. I am called on quite a bit to develop identity standards for clients either through my own graphic development or the work of others. I concept. I design. I direct art. I illustrate. View my website to see the array of projects and campaigns I have been involved with. Read some of the thinking behind them.

Art direction - Print & web advertising, direct marketing
Design - Collateral, magazine, book, packaging, electronic
Identity - Logo development
Brand identity development
Brand identity guideline development
Illustration - See the different styles on my website (digital & traditional)
Home Page
Year Founded: 2000
Employees: 1
Major Clients
I have worked directly with such clients as ACM Medical Laboratories, Adrian Jules Custom Men's Cloths, and Erdman Anthony Engineering to art direct, design, and assemble creative teams. I have worked with many large corporate clients through most of the advertising agencies in Rochester, New York and abroad. I have worked directly with several large corporate clients such as Kodak and Wegmans Foods. I have also done work for individuals, organizations and schools.
Print Magazine
Graphic Design USA Magazine
Graphics Magazine
International Brands Package Design
Rochester Advertising Federation / Addys
Rochester Society of Communicating Artists
Rochester Finger Lakes Exhibition
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18 Shingle Mill Rd Rochester, NY 14609
Monroe County, Rochester NY   Region
Key Contacts
Charles P. Myers
Mary Coombs
Bruce Peters
Kurt Pakan

Kurt Pakan
Brand Designer

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Corning Guidelines Magazine
Corning Inc

St. Regis Non-Alcoholic Champagne Packaging
Constellation Brands

Soleo Gateway Graphic
Soleo Inc

Kodak 4800 Digital Camera Ad

Digital Photography Direct Mail

Xerox Engineering Supplies

Sylvania Industrial Lighting