| Paramount Market Publishing is a premier publisher of books about market segments, market research techniques, and marketing management. The company was founded in 1999 by Doris Walsh, a former publisher of American Demographics magazine, and James Madden, the magazine's book publisher. Anne Kilgore, PMP's art director, is a seasoned book designer for both covers and interiors. |
PMP is a traditional book publisher, which markets through a catalog, online, through its own website, and electronic booksellers such as Amazon. Books are available by special order through bookstores and PMP is strong in the library market. Many of its books are used as textbooks in university courses in marketing.
Under contract, PMP also takes on a limited number of editing and design projects each year. |
Among the 60+ titles published and forthcoming from PMP are topics such as Hispanics, African-Americans, Asians, GLBT, women, kids, and Moms and Kids, the luxury market, branding, the Spanish Internet, strategic listening in the new media, advertising, baby boomers, innovation, and qualitative research methods.
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