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About Us |
I'm a marketing communications writer. My clients call me "the sponge" because I get up-to-speed quickly on even the most complex topics--and then rapidly translate client input into targeted, easy-to-read, SEO optimized content for print, web, and social media.
I develop concepts, research, produce, and write:
Ads: print, radio, TV, and Internet
Brand identity: product names, corporate taglines.
Brochures, sell sheets, and collateral materials
Case histories
Direct and e-marketing pieces
Marketing communications proposals
Newsletters and e-newsletters
Press Releases
Social marketing messages
Website content
I have special expertise in the following industries: cultural and not-for-profit, employee benefits and human resources, financial services, healthcare, manufacturing, and telecommunications. |
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Services |
Advertising
Brand identity
Copywriting
Creative concepts
Editing
Journalism
Marketing communications
Naming
Proofreading
Public Relations
Sales promotion
Writing |
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Company Contact Information |
| 585-313-4416 |
Phone 1 |
| 585-442-5950 |
Phone 2 |
| 585-473-0724 |
Fax |
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| 77 Summit Dr |
| Rochester, NY
14620-3129
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| Monroe County |
| Rochester Region |
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Email This Company
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| Website: |
http://www.robinlorenzo.com
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| Key Personnel |
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| Robin Merrill Lorenzo |
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| Contacts |
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| Writer in Chief: |
Robin Merrill Lorenzo |
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| Founded: |
1996 |
| Employees: |
1 |
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| Certifications |
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| Woman-Owned Business |
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| Major Clients |
| ACC Business, Bausch & Lomb, Caldwell Manufacturing, Constellation Brands, Eastman Kodak Company, Element K, ESL Federal Credit Union, Frontier Corporation, GE MDS, GLC Business Services, Greater Rochester Visitors Association, H & M, LeChase Corporation, LPA Systems, Monroe Community College, Monroe Community Hospital, Magellan Health, MRB Group, Oppenheimer Funds, Preferred Care, Providium Consulting Group, Rochester Philharmonic Orchestra, QED Technologies, St. Ann's Home, Saab, Scandinavian Airlines, Seibold Security, Seniorsfirst, Strategic Capital Corporation, Strong Health, Ultimate Technologies, Ultra Flightline Systems, Wegmans Foods Stores, World Writers, YMCA of Greater Rochester.
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| Awards |
Circle of Excellence Media Award, American Society of Plastic Surgeons
Five ADDY Citations for Creative Excellence
Financial Institutions Marketing Association Award for Best Direct Marketing Campaign
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| Testimonials |
“Robin is a quick study, and an excellent writer. I have hired her to craft B2C email marketing copy and plan on taking advantage of her broad experience to utilize her for much more freelance work. She looks at a challenge from all angles and formulates working results in a very short time frame at a competitive rate. She's sharp and easy to work with.” November 19, 2010
Top qualities: Great Results, Personable, Good Value
Steve Wehner, Digital Creative Services Director
Butler/Till
"Robin has always impressed me with her ability to be a "quick study." She took on several technical, industrial sell sheets for me and turned them around quickly with excellent-quality writing. Although she knew nothing about the product or industry, she gained knowledge quickly and was able to write authoritatively for our client in a very short time frame. In essence: she 'gets it.'"
-- Chuck Ingersoll, Creative Director, Mason Selkowitz Marketing
“Robin makes it easy for me. She responds quickly to my requests and turns quality copy around without a fuss. I don't need to do a lot of explaining--she gets it. And she delivers messages that are spot on.” October 19, 2009
Top qualities: Personable, On Time, High Integrity
Alan Pogroszewski
President, AFC Consulting
Professor, St. John Fisher College
Independent accounting professional
“I have hired Robin as a copywriter on several occasions and have always found her writing to be exceptional and right on target. She brings an eagerness, professionalism and a personable working style to every project. And she comes through on time and on budget. I recommend Robin highly. She'll do great work for you.” October 17, 2009
Top qualities: Great Results, Personable, High Integrity
Stephen Scherer
Senior Art Director at Studio West Design
“Robin will adjust her writing to suit the intended reader. When corporate, traditional grammatically correct sentences are needed, she is superb. When we want our copy to read as if two folks are discussing something, she can do that as well. She is timely and often delivers before items are due. I recommend Robin any time a colleague needs a writer.”
Top qualities: Great Results, Good Value, On Time
Linnea Powers
Product specialist at Frontier Communications
"As a copywriter, Robin was quick to understand our business, which was reflected in the quality of her work. She can be counted on to provide a fast and accurate turnaround and is responsive to feedback. She has a good understanding of writing succinctly for the web and knows when to push back on the client for the benefit of the project."
-- Margaret E. Jones, Director, Business Unit Engagement, Kodak.com
"Robin is a true veteran who gets to the heart of the assignment with lightning speed. She has bailed me out on numerous occasions."
-- Pete Vonderlinn, Creative Director, Partners & Napier
"I've always found Robin to be conscientious and professional. She excels at taking complex assignments and delivering crisp, concise copy in record time."
-- Rob Wojtowicz, Creative Supervisor
"Robin was integral in the process of putting our site, talksurgery.com, on the map through winning the Circle of Excellence media award. Her work, a two-part series on breast reduction, was impeccably researched, written in a lively matter, covered a timely topic and went above and beyond our expectations. She will be an asset to any organization."
-- Afsun Qureshi, Founder, Editor, and President, TalkSurgery.com
"Working with Robin makes my job easier because she can digest, organize, and make sense out of a pile of input in a hurry. Plus she's good at identifying where the gaps are...and asking the right questions to get them filled . . . Robin's breadth of experience and speedy turnaround make her an excellent choice for all kinds of marketing communications challenges."
-- Brian Rapp, Director of Interactive Media, Idea Connections
"Working with Robin is a rewarding experience. When tasked with writing SAS (Scandinavian Airlines) copy for multiple collateral pieces, Robin has consistently delivered high-caliber proposals under tight timings. Moreover, her work must not only meet the satisfaction of American clients, but those in non-English speaking markets too, thereby adding a layer of complexity to the projects she undertakes for us. Robin is a valued member of our team."
-- Michael Collins, Managing Director, World Writers, London
“I had the opportunity to work with Robin, and have been very satisfied with her work. I would highly recommend her services for those in need for creative writing solutions. She has a thorough understanding of her field, and can certainly add value and insight to any project.”
Top qualities: Great Results, Personable, Good Value
Mike Minutillo
Director & Enterprise Lead IT Initiative Planning Group at The Hartford Financial Services Group, Inc.
“Robin is a very quick study, which is important when you're a writer on what could be a new subject. She gets smart about the client, product or service fast, then turns out great, on-target copy and meets tight deadlines. I've employed her repeatedly and always been highly satisfied with her creativity, ideas and writing.”
Top qualities: Great Results, On Time, Creative
Chuck Ingersoll
Associate Creative Director, Mason Selkowitz Marketing
"Robin patiently listened to our requirements and captured exactly what we were trying to convey the first time. She completely understood what we desired and implemented it for us. I would recommend Robin to anyone looking for copywriting and editing services."
Top Qualities: Great Results, Personable, High Integrity
Gary Boone
Director, Business Development, MaeTec Power, Inc.
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