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About Us |
| I'm a writer with a design background—an innovative, results-oriented and deadline-driven creator and editor of effective ideas (concepts) and words (copy). My experience includes more than 20 years of work with ad agencies and direct clients. Call Concepts and Copy for strategic thinking, clear and compelling writing, and results that meet your communication goals. I can work with your creative group, or put together a complete team of seasoned creative and production professionals to deliver your job from start to finish. |
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Services |
Strategic marketing communications planning and consultation
Copywriting services for a wide range of media
Naming and positioning for products and services
Advertising and sales promotion for healthcare, financial, manufacturing, retail, wine and spirits, professional services and more
Concepts and copywriting for direct mail
Corporate communications for internal and external audiences
Areas of focus: biomedical, healthcare, women's health, human services, wine and spirits, retail food and beverage, office printing solutions, document management and business-process services, professional services
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Products |
Traditional Media
Advertising, brochures, direct mail, FSIs, sales collateral, corporate communications, case studies, naming, product launches, point of purchase, POP displays, presentations, scripts and speeches
Online Media
Web writing, content editing, podcasting, eNewsletters, broadcast email, landing pages, microsites
Major Clients
Alfred University’s Center for Advanced Ceramic Technology
Blue Cross Blue Shield of the Rochester Area (now Excellus)
Catalyst Direct
Citibank, N.A.
Constellation Brands (formerly Canandaigua Wine Co.)
Eastman Kodak Company
Emerge Partners, Inc. (ABSOLUT Vodka and Jim Beam Brands Co.)
Fusion Sales Group
Genesee Region Home Care
GOODCARE.com, your expert on healthcare costs
Humane Society of Rochester and Monroe County
Human Touch Initiative
J. B. Sterling Company, Inc.
Memorial Art Gallery of the University of Rochester
Montessori School of Rochester
Preferred Care (now MVP)
RE/MAX First
Rochester Grantmakers Forum
Rochester School for the Deaf
Sorrento Lactalis Inc.
St. Ann’s Community
SIGMA Marketing Group
The Harley School
University of Rochester Medical Center
Webster Dental Group
Xerox Corporation
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Equipment & Facilities |
| Mac-based office, including an iMac, iPad, iPhone, high-speed cable online access—plus a hardline phone! |
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Company Contact Information |
| 585-872-6232 |
Phone 1 |
| 585-750-7296 |
Mobile |
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| 1095 County Line Road |
| Webster, NY
14580
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| Monroe County |
| Rochester Region |
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Email This Company
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| Key Personnel |
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| Sara (Sally) Dixon |
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| Contacts |
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| Owner: |
Sally Dixon |
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| Founded: |
1994 |
| Employees: |
1+ as needed |
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| Associations |
| Rochester Advertising Federation |
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| Testimonials |
“Sally is smart, insightful, fast, and often funny. You can't ask for much more in a copywriter! We don't hesitate to put her in direct contact with our clients, and have been more than pleased with her work.”
—Kathleen Muscato, Executive Creative Director, Brand|Cool Marketing
“Sally and I worked together on several of my strategic accounts. I found her to be the consummate professional. She is innovative in her approach to problem-solving, her writing is clear and concise, and her background in design gives her added edge to comprehending the challenge, and recommending an entire solution to clients. Sally was an integral part of my team. The successful outcome of each project was dependent upon her ability to connect with the client and with the creative team. I would gladly work with Sally again, and would recommend her to others!”
—Amy Babcock, founder, STG2, Inc. / Synergistic Technologies
“Sally's writing capabilities and creative-problem solving were integral in the launch of customer relationship marketing (loyalty) programs for Jim Beam Bourbon, Knob Creek Bourbon, The Dalmore Single Highland Malt Scotch, El Tesoro Tequila and ABSOLUT Vodka. Her writing talents included branded messaging directed at both consumer and B2B target audiences. She handled multiple online and offline campaigns (simultaneously) for each brand -- always dedicated, responsive, flexible and on time with deadlines. Sally is not only a talented copywriter but also a person of great integrity.”
—Diane Prince, Operations Manager/Account Manager, Emerge Partners, Inc.
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Absolut Website |
Real Estate Newspaper Ad |
Fairport Savings Bank Insert Front |
Fairport Savings Bank Insert Back |
Montessori Ad 1 |
JB-Sterling-Clipper |
Xerox Brochure Cover |
Xerox Brochure Spread |
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