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Davis Graphics & Printing
The Importance of Brand Positioning Research
Brad VanAuken, BrandForward, Inc.
"Organizations that position their brands without extensive customer research do so at their own risk..."
Go Green to Help the Environment and the Bottom Line
Michelle Ashby, Tipping Point Media
"Nationally, more businesses are taking notice of consumers' growing desire to go green..."
The Digital Edge: Packaging for a Flat World - International Packaging Design (part 1 of 2)
Gary Stafford, Lazer Incorporated
"How internationalization and localization affects package design..."
Why Top-Level Colleges Need Hispanics
Tom Kadala, ResearchPays Inc
"Opinion: College Student Enrollment should Reflect our Changing Workforce"
Associations — the Benefits of Membership
Judith Shenouda, Shenouda Associates Inc.
"Wherever you are ... there are others who were, are, or will be in a similar place..."
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