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Mammoth Production Packages
Creating an Emotional Connection
Brad VanAuken, BrandForward, Inc.
"If you want your brand to connect with people on a deep emotional level, qualitative discovery is the approach you want to take."
Jewelry Advertising Strategies During A Recession
Hans Kracauer, The Idea Factory
"How To Persuade People That Selling You Their Jewelry Is One Of The Wisest Moves They Can Make."
It's a Game Changer: People are Texting More than Talking
Lee Simonson, 24Conference.com
"The old fashioned phone conversation may go the way of the smoke signal as the nature of communication and technology continues to change..."
Branding Rochester: From the Perspective of Geographically Distant Marketing Executives
"The brand position must be compelling, unique and believable..."
Beyond Branding: What Your Customers Are Really Shopping For
Sally Bacchetta, Freelance Writer/Instructional Designer
"Words are a powerful tool for conveying brand benefits and building a positive consumer perception of your product or service..."
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