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About Us |
Takoda Marketing specializes in developing exceptional marketing strategies. When you want visionary approaches combined with pragmatic results, Takoda Marketing has the experience and versatility to deliver. We employ the following process:- Meet with you to understand your goals
- Assess the situation
- Analyze the market opportunity and business goals
- Gain insights through customer dialog
- Implement actionable, realistic plans
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Services |
Marketing Strategy- Develop marketing plans
- Execute marketing and promotional plans
- Analyze markets
- Create business plans
- Advise and implement market research
- Develop product roadmaps
- Competitive SWOT analysis
Branding- Develop brand positioning
- Gain key executive team understanding and agreement
- Formulate launch plans for new branding
New Products- New product ideation
- Launch plans
- Volumetrics
- Partnership identification and analysis
- Develop presentations to retail partners
Interim Marketing Support- Onsite or from our office
- Provide support during periods of transition or high demand
- Accelerate projects so existing staff can focus on running business
MarComm Planning- Identify programs to achieve business goals
- Identify agency partner to produce materials
- Facilitate process
Meeting Facilitation- Create agenda and programs
- Facilitate process
- Debrief and summarize results
Special Projects- Agency search and selection
- Project Management
- Board presentations - development and creation
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Company Information |
| 585-223-0778 |
Phone 1 |
| 32 Woodbury Way |
| Fairport, NY
14450 |
| Monroe County |
| Rochester Region |
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| Email This Company
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| Website: |
| http://www.takodamarketing.com |
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| Key Personnel |
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Holly Ferrell has held key marketing roles in companies across a variety of industries for more than 20 years. Her experience includes all aspects of strategy, planning and implementation of marketing programs for small businesses through Fortune 500 companies. This in-depth background in various industries including service, products, BtoB and BtoC provide Holly with a strong background to deliver results that are customized to the clients needs.
In 2004, Holly established Takoda Marketing, focused on leveraging her marketing skills developed at Bausch & Lomb, Kodak and Birds Eye Foods. Her marketing talents have helped companies in the medical device field, service companies, manufacturing and web based companies, as well as non-profit agencies. • Created brand positions and clarified company descriptions through customer interviews, internal reviews and competitive research for several companies. Resulted in clarity for customer awareness plans, internal audience understanding and focused customer communications. (VirtualScopics, Bene-Care, Innovative Solutions, Surmotech)
• Led marketing team in development and prioritization of product roadmaps and marketing plan, resulting in re-allocation of resources to better position products against market dynamics. (Cardiac Science)
• Developed Go-To-Market plan based on extensive market analysis for medical device company seeking to enter new market space. (Cardiac Science)
• Analyzed market information to guide business decisions and generate sales plans and tactics. (Bene-Care, medical practice, HDI)
• Researched and prepared global sales meeting presentations to introduce selling techniques for new product category. (CR Bard)
• Provided strategic guidance and support on market research and positioning projects for advertising agency clients. (Martino-Flynn, Partners & Napier, IntellaMarketing)
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| Major Clients |
Home Diagnostics Inc. – blood glucose monitors
Simple Squared – internet start up
Chase Card Services (with Millennium Communications)
Cardiac Science - non invasive heart monitoring equipment and aeds
Surmotech – subcontract electronic circuit boards (with antithesis advertising)
Bene-Care – health care broker
Innovative Solutions – IT solutions provider and web site developer
VirtualScopics - quantitative imaging for clinical trials
CR Bard – catheter securement device division (StatLock)
Insight Pharmaceuticals and Blaine Pharmaceuticals (subcontract work for Martino Flynn advertising agency)
Marketer’s Beehive - Internet start-up
The Scout Group - agency selection firm
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| Testimonials |
“Holly’s work is well-researched, well planned and well executed.” Garry Norris, Former VP Marketing Cardiac Science
“Holly’s experience and knowledge of marketing allows her to share best practices, while her front line experience enables her to create plans that focus on achieving business results.” Greg Newman, Product Director, Cardiac Science
“Holly is able to get up to speed quickly and leverage her experience, so there is no wasted time.” Jeff Markin, CEO and President VirtualScopics
“She is resourceful and able to blend academic and practical knowledge to get things done.” Lance Perkins, Marketing Director, StatLock, CR Bard
“She is a great resource for ideas and brainstorming.” Jean Bezek, Marketing Manager, Innovative Solutions
“Holly manages our marketing vision and process. After analysis, she presented us with a variety of options, the strategic benefits of the options, and then let us prioritize based on our needs. Holly also helps us identify some things that we are just too close to see.” Jeff Bach, VP Bene-Care, Benefits Advocate
“She clears the clutter and doesn’t regurgitate the information we provide but brings new insights.” Rene Mitchell, Marketing Director, Cardiac Science
“Her years of experience on different brands helped in creating and supporting the Ad Council Brand Development workshops.” Todd Butler, President, Ad Council, Rochester
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