The Marketing Collaborative, LLC

When the right people come together, great things happen.

585-216-5766 Company Website

Cathy Rubino Hines is the President of the Marketing Collaborative LLC. She has been providing marketing consulting services for more than 25 years. Her approach is to build marketing programs based on a solid strategic foundation -- no matter the size of the marketing challenge.

As a healthcare marketing specialist, she works with CEO's and executives to develop programs that help solve their business problems with marketing. She and her team dig in to understand what the challenges are, how consumers and referrers perceive them, and develop programs that get results. Whether it's a senior living facility, physician practice, hospital, or health center, they all fall within our area of expertise. In addition, we work with companies that market to healthcare organizations.

Cathy brings together a team of professionals to address branding, websites, internet marketing, referral marketing programs, and lead generation and nurturing -- a full complement of resources.

The Marketing Collaborative client list has included The Commons on St. Anthony (Loretto), United Helpers (senior living), Finger Lakes Community Health, Fairport Baptist Homes, Health Center Network of New York (now HealthEfficient), Rochester Regional Health Systems, University Medical Imaging, Lakeside Health, and Lakeside Beikirch Care Center. In addition, Cornell Computing and Information Sciences and Han-Tek Integrated Handling Systems rounds out the client list.

The Marketing Collaborative brings CMO-level insights and a team of senior level marketing professionals to the table. Each team is custom fit to a client's financial and marketing needs.

Branding and re-branding initiatives, marketing communications planning, advertising, lead nurturing, direct marketing, internet marketing, website development, social media, event marketing, and public relations.
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Year Founded: 2008
Industries Served
Higher education, healthcare, long-term care and senior living facilities, and small to mid-size businesses
Major Clients
Finger Lakes Community Health
United Helpers (senior living)
The Commons on St. Anthony (Loretto)
Gorbel Medical
Health Center Network of New York, now Healthefficient
"The Commons on St. Anthony is a brand new renovated facility in Auburn, N.Y. and we hired the Marketing Collaborative to help us build a presence in the community and increase Admissions. Cathy developed a comprehensive plan to address referral sources, family members, residents for skilled nursing, and rehabilitation patients. Best of all she and her team got results. We reached our referral and census goals. Cathy's personal attention and expertise in skilled nursing marketing made a tremendous difference.
- Jack Pease, Senior Administrator, Loretto, The Commons on St. Anthony
- American Marketing Association
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529 Robindale Drive, Suite 100 Webster, NY 14580
Monroe County, Rochester NY   Region
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Cathy Hines

Cathy Hines

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