Cathy Rubino Hines is the President of the Marketing Collaborative LLC. She has been providing marketing consulting services for more than 25 years. Her approach is to build marketing programs based on a solid strategic foundation -- no matter the size of the marketing challenge.
As a healthcare marketing specialist, she works with CEO's and executives to develop programs that help solve their business problems with marketing. She and her team dig in to understand what the challenges are, how consumers and referrers perceive them, and develop programs that get results. Whether it's a senior living facility, physician practice, hospital, or health center, they all fall within our area of expertise. In addition, we work with companies that market to healthcare organizations.
Cathy brings together a team of professionals to address branding, websites, internet marketing, referral marketing programs, and lead generation and nurturing -- a full complement of resources.
The Marketing Collaborative client list has included The Commons on St. Anthony (Loretto), United Helpers (senior living), Finger Lakes Community Health, Fairport Baptist Homes, Health Center Network of New York (now HealthEfficient), Rochester Regional Health Systems, University Medical Imaging, Lakeside Health, and Lakeside Beikirch Care Center. In addition, Cornell Computing and Information Sciences and Han-Tek Integrated Handling Systems rounds out the client list.