Advertise with The Spectrum The Spectrum is published three times a week with a run of 7,000 copies per issue. Do you want to reach UB's nearly 30,000 students as well as its faculty, staff and surrounding community? The Spectrum is one of the easiest and most affordable ways to do so. We offer print advertising, a classified section and now, web advertising too! Do you want a part of the action? Well, read on. Our advertising department is here to serve your advertising needs!