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The Rockford Group

The Rockford Group

Inspired Creative | Practical Business

 

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About Us

One advertising agency. Two personalities.
A unique environment where the whimsy of creative minds and the discipline of business minds don't conflict (well, maybe an argument here and there), but come together to complement each other. The result, powerful, cohesive and comprehensive marketing born of the all too rare pairing of inspired creative and practical business.

Inspired Creative
Inspired Creative... It's fresh. It's powerful. It's a standout.

It gets in your target's head and stays there, generating the inertia which snowballs into something bigger. Bigger sales. Bigger responses. Bigger profits.

Inspired creative comes from the gut. It causes the visceral response of "yeah, that's it" from you, and "yeah, that's what I want" from your client, customer, or prospect.

Inspired creative does not preclude conservative and does not necessitate edgy. The only assumption you can make about "inspired" creative is that it is a dedicated and stylized solution to the client's needs that is stimulating, imaginative and potent.

Practical Business
But inspired creative needs to be partnered with a practical business foundation that is budget sensitive, media savvy, negotiated aggressively, and client service strong.

Without a practical business foundation, creative becomes creative for the sake of being creative... not doing more business. It may win kudos within the advertising community for an agency, but that won't help you achieve your goals.
 

Services

As a full-service, multi-disciplined advertising agency serving the Hudson Valley, Rockland, Orange, Westchester, NYC, Long Island, CT and NJ, we provide creative and media services in television, radio, internet, print, outdoor, promotions, direct mail, brochures, sales materials, and corporate ID's.

Our clients range from local, regional and national: retail, professional, B to B, automotive and fashion accounts. As you can see, Rockford offers a broad range of experience. If we specialize in anything, it's in being creative and effective, period.

We will also work with you to develop strategic marketing plans that establish where you are in the marketplace, achievable goals to reach for, and then develop the strategies and tools needed to attain those goals. Based on a comprehensive action plan, your marketing will be a coordinated and synergistic approach designed so that the individual elements of your campaign will support each other for greater impact and efficiency toward achieving your goal.
 
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Company Contact Information

845-624-1322 Phone 1
877-762-3673 Toll Free
845-624-1435 Fax

 

25 Smith Street, Suite 501
Nanuet, NY 10954 Show Map
Rockland County
Hudson Valley   Region
 
 
Website:
http://www.rockfordgroup.com
 
Key Personnel  
Michael Zack
 
Contacts  
For info on how we can help: Michael Zack
 
Founded: 1994
 
Major Clients
Click on the links below for TV spots
created for some of our clients:

Nissan City - Spot: Oops!
Nissan City - Spot: Ouch!
Jeep Chrysler Dodge City - Spot: Limbo
Paul Conte Cadillac - Spot: Good Life
Pace Honda - Spot: Price
UHW - Spot: Because
UHW - Spot: Unique
UHW - Spot: Storewide Sale!
Pace BMW - Spot: Set the Pace
JCC-Rockland - Spot: You Belong Here
 
Awards
Multiple Advertising Club of Westchester
"Big W" Awards - Bronze, Silver, and Gold

New York State Economic Development Council -
Best of Class
The Rockford Group Featured Graphic
 
Audio Portfolio
(allow time to load)
 
"Vicious Cycle" Client: Sedadent:
"My Legs Are Killing Me" Client: Nyack Hospital Vascular Center:
"It Was Horrible" Client: Center for Hyperhidrosis:
"I Want a Divorce" Client: Kantrowitz, Goldhamer & Graifman:
"Home Makeover" Client: UHW:
"Bug Eating Contest" Client: IMAX:
"Love Boating, Hate Owning" Client: Freedom Boat Club:
"Solid, Reliable, Durable" Client: Nissan City:
"Wow, Wow, Wow" Client: Mayer Volkswagen:
"Leaders" Client: Pace BMW:
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