Yapture is a mobile marketing firm that helps companies leverage the power of text messaging to connect with customers and engage them in their brand.
As the number of cell phones in the U.S. hits the 233 million mark, the mobile screen is quickly emerging as the first -- and most effective -- place to reach people.
Yapture puts your brand right in the palm of their hands.
That's what makes text messaging the perfect channel for announcing sales and special offers, contests, news headlines, alerts -- the possibilities are endless.
Powered by Yapture's leading-edge technology and marketing expertise, we create a customized text messaging campaign that integrates with your current marketing strategy for optimal results.
Why Mobile Messaging?
We could "yap" for hours about why mobile marketing works. Here are just a few reasons:
Immediacy
A mobile message reaches people in just a few seconds. Imagine a customer receiving a message about a new product, just as he’s driving by your storefront!
Portability
No need to go on-line or turn on the TV. Your message reaches people any time, anywhere.
Effectiveness
The average response rate for text messages is 15%, much higher than traditional channels like direct mail or e-mail.
Affordability
At roughly 20 cents per message, text messaging is economical. And the price drops as the volume goes up. That’ll make your CFO happy.
Reach
Unlike e-mails, text messages are almost always guaranteed to be delivered.
Target Audience
Those who opt to receive text messages want to hear about your products and services. They give you permission to contact them.
Viral Marketing
Mobile devices feature built-in tools that allow recipients to forward messages, creating a "viral" marketing effect. |
