 |
About Us |
Serving Buffalo, New York since 1998 and Nashville, Tennessee since 2007, Kalinda Fisher founded Advocate Market Research Bureau in an effort to combine the emerging methodologies of Ethnographic Market Research with her strong desire to provide personalized attention. This served to help businesses and organizations achieve a deeper understanding into the attitudes and behaviors of today’s consumers. "With my background as a sociologist and cultural anthropologist, and the knowledge I gained working in advertising research, I found that many businesses and organizations didn't really have an understanding of the consumers of their products.
I began Advocate Market Research Bureau to help businesses and organizations, through effective market research, gain a truer picture of their consumers by becoming, in essence, the 'voice' of their consumer, and ultimately their 'advocate.'
Essentially, the market research we provide helps our clients gain the understanding and insights they need to reach their customers in the most effective ways possible."
-Kalinda Fisher
Kalinda holds a Masters Degree from the State University of New York at Buffalo.
|
| |
|
Services |
MARKET RESEARCH NEEDS ASSESSMENT:
Goals and Objectives
Advocate Market Research Bureau will work directly with your Market Research team or Project Manager to review your market research currently available, as well as establish goals and objectives for upcoming research work.
This thorough assessment process allows us to determine the research methodologies that best suit your needs and budget, while establishing an effective timeline for the proposed research.
QUANTITATIVE RESEARCH:
Numbers crunching
Quantitative Research is utilized to gather market and consumer information that allows for a highly quantifiable, objective and scientific answer to your research questions. It is easily duplicated and therefore can be done regularly in order to indicate trends and patterns on a multitude of issues, as well as set benchmarks upon which future marketing initiatives can be measured.
Examples of this methodology include telephone, mail and e-mail surveys, or through syndicated or secondary database analysis.
QUALITATIVE RESEARCH:
The story behind the numbers
Qualitative Research is often used in conjunction with Quantitative Research and helps a business or organization understand the raw numbers and data in a more 'personal' way.
We recommend that Focus Groups and other Ethnographic Research methodologies be utilized because they are an effective way to explain the hard data of Quantitative Research in a more complete and well-rounded way: A way to put a face to your consumer.
Depending on your specific research needs, this methodology may include Intercept Studies and Movement Analysis.
• Intercept Studies involve observing the actions and behaviors of a consumer with a product, and then engaging them in an interview about that behavior.
• Movement Analysis is utilized to determine effective product placement by surveying several placement options, analyzing sales data and observing consumer responses to determine the most appropriate placement for your product.
RESEARCH THAT MEETS YOUR NEEDS:
Making research matter
At Advocate Market Research Bureau, we want you to receive the market research that best suits your business or organization's communication and marketing strategies.
After determining your goals and objectives, we will tailor and customize our services and research methods to focus only on the studies that best answer your key questions. |
| |
|
|
|
|
Company Contact Information |
| 615-261-1376 |
Phone 1 |
|
| 3118 Annfield Way |
| Franklin, TN
37064
|
| Erie County/Williamson TN County |
| Other Region |
| |
|
Email This Company
|
| |
| Contacts |
|
| President: |
Kalinda Fisher |
| |
| Founded: |
1998 |
| |
| Parent Company: |
Established and operated in Western New York since 1998 |
| |
| |
| Certifications |
|
| Woman-Owned Business |
| |
| Major Clients |
GLOBAL SURGICAL AND MEDICAL INSTRUMENTS MANUFACTURER sought to improve a current prototype prior to taking the product to market. For this study, we used a series of focus groups with various Health Care Professionals — Anesthesiologists, Nurses, Surgeons and Hospital Administrators. RESULT--Not only did the company fine tune a product during the developmental stages, therefore making sure they went to market as competitively as possible, but they also heard ideas for a potentially new product line that they previously had not explored.
Telephone/Internet Surveys were used to understand customer satisfaction. RESULT--They discussed best practices, and concerns, with specific departments in order to better service their customers. This survey was repeated the following year after the base line was set.
Internet Surveys were utilized in order to get some gut check feedback to a new product. A list was obtained from internal sources at the company and questions were posed to key users of the proposed new product. RESULT--this research gave the company an idea as to if this product had sticking power and was worthy of looking into further via focus groups and product development.
PUBLICLY TRADED WORLDWIDE FROZEN, CANNED AND SHELF-STABLE FOOD MANUFACTURER was starting a new panel which would be queried on an on-going basis for various internal projects. Management of this panel included (but was not limited to the following): directly interfaced with their product managers, drafted questionnaires for quantitative studies, oversaw the fielding of the project and lastly, analyzed and reported out on the findings. New surveys were planned to field regularly and strict timelines were imperative to this project.
DIRECT HEALTH AND MEDICAL INSURANCE CARRIER desired to test customer acceptance of current sales and informational literature and assess the readability, clarity and aesthetics of current informational literature. We utilized focus groups with both their members and non-members. RESULT--Changes were made to the literature in order to make them more user-friendly which allows allows both members and non-members access to key information on a yearly basis when companies, or individuals, have the option of switching carriers – it was imperative that this literature be as clear, and creatively clean, as possible.
DIRECT HEALTH AND MEDICAL INSURANCE CARRIER(B) asked us to find the strength of the brand recognition of their advertisements versus competitors' television and radio spots. Using focus groups with members and non-members, we also tested which ads not only had the highest retention but the clearest message and most appealing, and memorable, campaigns. RESULT--They were able to take the pulse of the viewers, and listeners, in order to understand which types of ads best resonate in regard to insurance carriers. Before going live with an ad campaign, they were able to get a feel for which would be the best campaign to most effectively reach their target audience — their existing and prospective members
PROMINENT NORTHEAST BANK was eager to gain an understanding of the level of employee satisfaction. This extensive twelve focus group study gathered a qualitative understanding of what employees desired, as well as what they liked and disliked about their corporate culture.
RESULT-- Developed a strategy for each bank division and branch based on the analysis of the research to create a benchmark for further employee satisfaction studies.
Internet Surveys were often utilized in order to understand various quandries within the bank such as customer satisfaction, advertising messaging and product targets.
HEALTH SERVICES — Office of Medicine and Diabetes utilized focus groups to gain an understanding of the attitudes and motivations of doctors and other healthcare providers in making career choices. RESULT--Our research and analysis generated an understanding of what motivates doctors and healthcare providers to practice medicine, as well as how they choose a location for their practice. The findings from focus group analysis was used to create a recruiting and marketing campaign to attract doctors and healthcare professionals to the rural, reservation-based medical facilities of the Native American Nation.
DIVERSE, WORLDWIDE, FROZEN AND SHELF-STABLE FOOD MANUFACTURER sought to determine the level of consumer acceptance, at a retail level, for a new product initiative. In a three month product movement study our research tracked the movement of the product in stores in order to determine if it was a viable contender in the retail environment. RESULT--The product studied was determined to have too much competition in the retail environment that couldn’t be successfully overcome. The research and analysis saved the company considerably when they decided to not launch the product.
AUTOMOTIVE MANUFACTURER looked to create a profile of their consumers. Using secondary data analysis our research analysis indicated that 51% of tires sold were purchased by women. Yet, at that time, the client did not directly market to this consumer segment. RESULT-- Began an effective marketing campaign geared toward women with ad testing and eventual placement in Better Homes and Gardens and other women-focused publications.
AUTOMOTIVE RETAIL desired to determine market share and gain an understanding of the public perception of the their brand name. Using only telephone surveys within several key markets our research determined a benchmark to compare their stores to their competitors, and gained an understanding of how they are perceived by the consumer of tire products. RESULT--Results of the survey were used to determine how they measured up against their competition, as well as determining a bench¬mark for future studies.
CLIENTS:
Burger King
Carlson Wagonlit Travel
ConAgra Foods
Community Blue Health Insurance
Dunlop Tire
Dunn Tire
Gaymar Industries
Independent Health
M&T Bank
Moore Stickney & Associates
PakHound Parcel and Logistics
Paragon Motor Sports
Rich Products
Seneca Nation of Indians
7-Eleven
The SKM Group
|
| |
| Testimonials |
"In my first project with Kalinda, I was very impressed with how quickly she was able to make an impact. She asked all the right questions to immerse herself in the business and immediately was able to take over the lead to meet our tight deadlines, and earned my confidence very early on. Recently, I had an opportunity to sneak in a survey with an already scheduled project, but the turnaround was very tight. I had confidence that we would be able to pull it off with Kalinda leading the project. I was very pleased with how much we were able to pack in a limited number of questions thanks to Kalinda's clever organization of the questions and word choice. Because she took the time to understand our goals up front, it really saved time in the end because we had very limited number of revisions. And I was also very pleased with the analysis. The visuals were very powerful in illustrating the key findings. And she did a great job of identifying the key insights against our learning objectives." Conagra Foods/Christa G.
"From working with Kalinda on several projects in the past, I know that she is extremely reliable, detail oriented, professional in everything she does, and 100% committed to satisfying her clients. She has vast experience in the field of research and was able to add a great deal of value to all projects she worked on with me. She is a very talented focus group moderator and excellent survey author and able to produce high quality research reports that connect the dots instead of just presenting the plain facts. I would highly recommend Kalinda to anyone looking for a highly qualified research partner." M&T Bank/Carolin S.
"My experiences with Advocate Market Research have been and continue to be outstanding. Kalinda Fisher and team ensure all details are taken care so you have no worries. Kalinda is very detailed oriented and incredibly personable enabling her to get indepth information from those she interviews. Additionally, her interviewees gladly participate in post interviews if necessary. Her reports are concise, informative and in presentation format. She has continued to exceed our expectations in terms of scheduling, recruitment, data collection and insight. She really does take ownership of the project and clearly loves what she does. She will not let you down." Gaymar Industries/June B.
"As Manager for a large project for the Seneca Nation of Indians Health Department, I knew it was imperative to hire a company that exhibited cultural sensitivity and lack of bias toward the population we were representing. After reviewing both our needs and our hurdles, Advocate Market Research Bureau suggested and held several Focus Groups in demographic areas to which we had no access. By opening those doors and viewpoints to us, the information we desperately needed to move forward in our projects was revealed, compiled, and reviewed for us by AMRB. The company was pivotal to the success of this project." Seneca Nation of Indians/Carol F.
|
| |
| Internships |
| Advocate Market Research offers short-term opportunities to students interested in receiving hands-on exerience in research methodology, statistical analysis, quantitative and qualitative market research methods, and ethnographic market research. These internships are available in both the Western New York State and Nashville/Franklin Tennessee area. Please email Kalinda@advocatemarketresearch to set up a conversation regarding availability. |
|
|
