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AdTalk: Advertising & Marketing Blog Feeds

It is fascinating to me how politicians and political parties use labels to position or reposition bills, ideas, agendas, actions or groups of people. For example, children who arrived int he US illegally at a very young age are called either dreamers or illegal aliens depending on which political party is talking about them. The […]

Marketing research must precede brand strategy — period. The best strategies are based on extensive research. Qualitative research can provide insights regarding beliefs, values, attitudes, hopes, fears, anxieties, dreams and other core motivations. It can also help you understand how the category is perceived and how each of the brands in the category are perceived. […]

A marketing plan is a request for funds in return for a promised level of incremental revenues, unit sales, market share or profits. One can develop marketing plans for products, services, market segments or brands. The critical components of a marketing plan includes the following:SummaryObjectives (attract new consumers, create new uses, increase share of requirements, incent […]

Behavorial Analytics maps the customer journey. Google Analytics delivers the metrics from data on conversions, and shares. Behavioral Analytics gets to the Why. There are five major behavorial types aka… Read More The post Behavorial Analytics Goes Beyond Google Analytics appeared first on Hudson Valley Public Relations.

I’m as guilty as anyone. I’ll admit, it took me far too long to start thinking outside of the box that I created for myself about 10 years ago when I got into digital marketing. Back then – from about 2012-2018, the Golden Age of Digital Marketing Resources – we had thousands of fresh and […]

I normally do not post about something as tactical as this, but it has a huge impact on brand perception. Recently, as I have been approached by companies trying to sell me their services, I have found several of them do not have websites that work on my Safari browser. Logins don’t work. Navigation does […]

To be efficient in marketing spending, brands usually focus on their best customers first and then on their other customers. Typical objectives are to increase their customers’ individual average transactions (IAT), spending and share of wallet. They often also want to increase customer loyalty. Less often, brands allocate marketing resources to communicating with potential customers, […]

Prologue: As of this writing, 2.65 million people worldwide have died of Covid-19. Deaths in the United States number more than half a million. There are millions more who survived the virus. And millions more who have lost everything, but their life, to the shutdown. If you’re fortunate enough to be reading this, as I’m […]

A 17,000 square-foot turf field is adjacent to the Dick’s new 100,000 square-foot Eastview Mall store. I am happy to write about something happening in my neighborhood. Dick’s has decided to erect its new destination store concept at my local mall first – Eastview Mall in Victor, New York, a suburb of Rochester, NY.As malls and […]

People often are fond of their local grocery store chains. H-E-B is no exception. During Texas’ recent winter storm and energy outage, H-E-B became even more beloved as it proactively helped the people of Texas in several different ways. When a busy H-E-B store in Leander, TX lost power, the store’s staff let shoppers take […]

Mobility and communication have increased substantially since the dawn of inexpensive air travel and the Internet. Historically, competition was mostly local or regional, but with every breakthrough in transportation and communication technology, every business is increasingly competing with every other similar business across the globe. Companies that used to pay hundreds of thousands or even millions […]

Not every brand uses a spokesperson or character as a part of its identity system or advertising campaign but many have over the years. The spokesperson or character can give the brand a distinctive voice and personality. This blog post is a celebration of some of the more memorable brand spokespeople and characters. Some of the earlier […]

I have been preaching about the five drivers of customer brand insistence since we first developed and tested this brand equity measurement system in the late 1990s. Since then, we have tested this system with hundreds of brands across almost as many product and service categories. It indicates that five things drive customers from being […]

We are excited to again be working with Catholic Charities of Buffalo. This year, we collaborated with Charities in the development of a branding campaign that would also support the organization’s main public fundraising effort – Appeal 2021. Our team was challenged to come up with a campaign and messaging that would let people know […]

Although our favorite NFL team the Buffalo Bills will not be representing the AFC in Super Bowl LV, we’ll still be glued to the set anticipating no only a great game, but also some great ads.  Undoubtably the largest stage for advertising, the stakes are high for advertisers and advertising agencies with ads in the […]

I have just created a new e-learning course, “Brand Identity & Architecture.” This is a comprehensive course on brand identity and architecture. In it, you will learn about common brand identity problems, brand identity system components including names, taglines and non-visual components, types of branded entities and their relationships, types of brand architecture, how to rationalize […]

Search Engine Marketing (SEM) has evolved rapidly over the years. This all-encompassing digital strategy involves everything from keyword research, on-page search engine optimization and analytics tracking to Pay Per Click (PPC) advertising, social media management, and content development. Lots and lots of content. But local SEO is often overlooked as a meaningful approach to digital…  read more →

Some businesses have been the beneficiaries of the COVID-19 pandemic. They were either in the right place at the right time or they seized an opportunity created by the pandemic. Disinfectant product sales were up 230% in March and April of 2020. Clorox has enjoyed great success in 2020. Zoom has become a household word […]

The post Business Owner Interview with Mackenzie Frederick of Mackenzie Frederick State Farm appeared first on Prolific Marketing.

Leveraging Social Media  Gone are the days of attending endless events every week. Now let’s be clear, nothing beats nor will ever replace face-to-face networking. Social media extends your message… Read More The post How to Make It Rain: Social Media Marketing appeared first on Hudson Valley Public Relations.

Diag| Polling feed [http://feeds.feedburner.com/abcideabased/hoGr]
Diag| Considering item [https://abcideabased.com/?p=6657] "Prep for Your Next Virtual Tradeshow Like a Pro"
Diag| Considering item [https://abcideabased.com/?p=6612] "How to Kickstart Stalled Content Marketing Plans, Part III: Measurement"
Diag| Considering item [https://abcideabased.com/?p=6598] "How to Kickstart Stalled Content Marketing Plans, Part II: Development"
Diag| Considering item [https://abcideabased.com/?p=6588] "How to Kickstart Stalled Content Marketing Plans"
Diag| Considering item [https://abcideabased.com/?p=6583] "Progressive Web Apps Keep Visitors and Earn Customers"
Diag| Considering item [https://abcideabased.com/?p=6540] "The Increasing Value of Corporate Video"
Diag| Considering item [https://abcideabased.com/?p=6515] "How PR Surveys & Polls Create Earned Media in 2020"
Diag| Considering item [https://abcideabased.com/?p=6443] "NY Traveler Intentions Post-Quarantine"
Diag| Considering item [http://abcideabased.com/?p=6414] "What Does It Mean To Be a Facebook Marketing Partner?"
Diag| Considering item [http://abcideabased.com/?p=6339] "Tips for Keeping Up Destination Marketing During Crisis"

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Diag| Polling feed [https://displaysanddesigns.wordpress.com/feed/]
Diag| Considering item [http://displaysanddesigns.wordpress.com/2019/01/08/our-gift-to-you%f0%9f%8d%be-2/] "Our Gift to YOU!🍾"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1868] "Buffalo Startup Weekend is Back!"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1862] "Empire State Honey Producers Association at the NYS Fair!"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1859] "Have You Met Lisa?"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1856] "Buffalo Brewfest 2018"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1853] "It’s Brewing…"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1849] "July 2018 Newsletter: A Traveling Tour of Buffalo!"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1846] "Happy 716 Day!"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1844] "Preparations for the fall trade show Season!"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1841] "FBD2 is Closing…"

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Diag| Polling feed [https://wordecon.com/feed/]
Diag| Considering item [http://wordecon.com/?p=110] "Example of a press release"
Diag| Considering item [http://wordecon.com/?p=72] "White Paper for B to B"
Diag| Considering item [http://wordecon.com/?p=52] "Web Content and Article for Client"
Diag| Considering item [http://wordecon.wordpress.com/?p=24] "Co-Editor of Personal Money Management Workbook."
Diag| Considering item [http://wordecon.wordpress.com/?p=14] "On-Site Mobile Device RF Protection and Forensics Extraction"
Diag| Considering item [http://wordecon.wordpress.com/?p=11] "It’s not Business As Usual in the MCC Business/Economics Department"

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Diag| Considering item [http://wordecon.wordpress.com/?p=4] "The DCC / Brighton Shuttle Moves Students towards Their Goals, with Hope for Future Runs"

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Diag| Storing alternate revision of existing post # 18967, "The DCC / Brighton Shuttle Moves Students towards Their Goals, with Hope for Future Runs"

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Diag| Polling feed [http://paulinebartel.com/blog/feed/]
Diag| Considering item [https://paulinebartel.com/?p=2643] "8 Ways to Celebrate Gone With the Wind’s 80th Anniversary"
Diag| Considering item [https://paulinebartel.com/?p=2585] "China and Flatware Complete Bartel Communications’ 20th Company Anniversary"
Diag| Considering item [https://paulinebartel.com/?p=2477] "20th Business Anniversary of Bartel Communications"
Diag| Considering item [https://paulinebartel.com/?p=2451] "95th Business Anniversary Profile: Pamela Marinello"
Diag| Considering item [https://paulinebartel.com/?p=2439] "95th Business Anniversary Profile: Jo-Ann White"
Diag| Considering item [https://paulinebartel.com/?p=2429] "95th Business Anniversary Profile: Sandra Nardoci"
Diag| Considering item [https://paulinebartel.com/?p=2412] "5 Fast Facts About Business Anniversaries"
Diag| Considering item [https://paulinebartel.com/?p=2402] "Curious Commonalities Between Casablanca and Gone With the Wind"
Diag| Considering item [https://paulinebartel.com/?p=2376] "Don’t Ignore In-Between Business Anniversaries"
Diag| Considering item [https://paulinebartel.com/?p=2356] "Local 100th Birthday Bash Celebrates Olivia de Havilland of Gone With the Wind"

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Diag| Polling feed [http://www.jonathaneveritt.com/originals/rss.xml]
Diag| Considering item [434851:6443844:34681329] "Carl Chiarenza"
Diag| Considering item [434851:6443844:34523038] "Mikaela Davis"
Diag| Considering item [434851:6443844:34498457] "Jacob Rakovan"
Diag| Considering item [434851:6443844:34405908] "The Heroic Enthusiasts"
Diag| Considering item [434851:6443844:33683116] "Cori Winrock"
Diag| Considering item [434851:6443844:33253795] "Reenah Golden"
Diag| Considering item [434851:6443844:32527483] "David Schickler"
Diag| Considering item [434851:6443844:32303723] "Dave Marshall"
Diag| Considering item [434851:6443844:21054313] "Steve Argento"
Diag| Considering item [434851:6443844:17347686] "Scott Grove"

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Diag| Polling feed [http://feeds.feedburner.com/CorporateCommunicationsInc-MostRecentBlogPosts]
Diag| Considering item [https://www.corporatecomm.com/blog/what-is-local-seo] "What Is Local SEO?"

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Diag| Considering item [https://www.corporatecomm.com/blog/virtual-holiday-cookie-bake-off] "Virtual Holiday Cookie Bake-Off"

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Diag| Considering item [https://www.corporatecomm.com/blog/top-5-email-marketing-blunders-dont-make-these-email-marketing-mistakes] "Top 5 Email Marketing Blunders (Don’t make these email marketing mistakes)"

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Diag| Considering item [https://www.corporatecomm.com/blog/top-5-business-growth-email-marketing-tactics] "Top 5 Business Growth, Email Marketing Tactics"

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Diag| Considering item [https://www.corporatecomm.com/blog/how-will-the-pandemic-impact-the-future-of-e-commerce] "How Will The Pandemic Impact The Future of E-commerce."

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Diag| Considering item [https://www.corporatecomm.com/blog/password-security-what-makes-a-strong-password] "Password Security - What Makes a Strong Password"

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Diag| Considering item [https://www.corporatecomm.com/blog/get-to-know-bethany-dudek] "Get to Know: Bethany Dudek"

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Diag| Considering item [https://www.corporatecomm.com/blog/how-to-craft-social-media-content-that-people-want-to-read] "How to Craft Social Media Content That People Want to Read"

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Diag| Considering item [https://www.corporatecomm.com/blog/ip-propagation-the-waiting-game] "IP Propagation: The Waiting Game"

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Diag| Considering item [https://www.corporatecomm.com/blog/vince-hesketh-welcomed-as-the-new-director-of-business-development-at-corporate-communications-inc] "Vince Hesketh Welcomed as the New Director of Business Development at Corporate Communications, Inc."

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Diag| Considering item [https://www.corporatecomm.com/blog/what-is-website-accessibility] "What is Website Accessibility?"

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Diag| Considering item [https://www.corporatecomm.com/blog/matthew-mitchell-named-president-of-corporate-communications-inc] "Matthew Mitchell Named President of Corporate Communications, Inc."

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Diag| Considering item [https://www.corporatecomm.com/blog/managing-passwords] "Managing Passwords"

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Diag| Considering item [https://www.corporatecomm.com/blog/why-you-need-to-audit-your-web-presence] "Why You Need To Audit Your Web Presence"

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Diag| Considering item [https://www.corporatecomm.com/blog/the-key-to-social-media-success] "The Key to Social Media Success"

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Diag| Considering item [https://www.corporatecomm.com/blog/the-top-4-seo-metrics] "The Top 4 SEO Metrics"

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Diag| Considering item [https://www.corporatecomm.com/blog/top-4-tips-for-a-successful-brand-development] "Top 4 Tips for a Successful Brand Development"

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Diag| Considering item [https://www.corporatecomm.com/blog/the-importance-of-content-calendars] "The Importance of Content Calendars"

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Diag| Considering item [https://www.corporatecomm.com/blog/an-emphasis-on-mobile-marketing] "An Emphasis on Mobile Marketing"

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Diag| Considering item [https://www.corporatecomm.com/blog/how-to-redesign-a-website-without-starting-from-scratch] "How to Redesign a Website Without Starting from Scratch"

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Diag| Polling feed [https://www.k2website.com/feed/]
Diag| Considering item [https://www.k2website.com/?p=2136] "Small Business Saturday – 11/28/20"
Diag| Considering item [https://www.k2website.com/?p=1961] "Healing starts here Branding for Recovery"
Diag| Considering item [https://www.k2website.com/?p=1954] "Do you want to stand out from your competition? Animated video is a great solution."
Diag| Considering item [https://www.k2website.com/?p=1945] "Magnolias, bikes and a break from Zoom"
Diag| Considering item [https://www.k2website.com/?p=1912] "We love helping our clients shine"
Diag| Considering item [https://www.k2website.com/?p=1899] "A Printed Invitation = Great Results"
Diag| Considering item [https://www.k2website.com/?p=1886] "K2 Illustration – Get Results"
Diag| Considering item [https://www.k2website.com/?p=1870] "K2 is a proud sponsor of Verona Street Animal Society"
Diag| Considering item [https://www.k2website.com/?p=1834] "Branding helps thousands in need"
Diag| Considering item [https://www.k2website.com/?p=1817] "The importance of the visual brand"

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Diag| Polling feed [http://feeds.feedburner.com/BlassMarketing]
Diag| Considering item [https://blassmarketing.com/?p=3101] "Blass Marketing Honored with Prestigious BMA Carolinas ProAds Award for Dynamic Clariant ColorForward® Forecasting Brochure"
Diag| Considering item [https://blassmarketing.com/?p=2609] "The Pandemic Hits Home"
Diag| Considering item [https://blassmarketing.com/?p=2196] "What is an NPS Score and Why This Alone is Not Enough"
Diag| Considering item [https://blassmarketing.com/?p=2167] "Billboards are having a heyday in a digital world"
Diag| Considering item [https://blassmarketing.com/?p=2139] "How to increase website conversion"
Diag| Considering item [https://blassmarketing.com/?p=2080] "B2B Customer Research Can Reap Future Sales Revenue and a Whole Lot More"
Diag| Considering item [https://blassmarketing.com/?p=2048] "5 Ways Research Can Bring Value to any Organization"
Diag| Considering item [https://blassmarketing.com/?p=2045] "Website Usability Testing Can Improve Website Performance"
Diag| Considering item [https://blassmarketing.com/?p=2037] "Key Pointers to Get the Most from Focus Groups"
Diag| Considering item [https://blassmarketing.com/?p=2035] "M&A: A Call for Research During the Integration Process"

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Diag| Polling feed [https://kckratt.com/rss/]
Diag| Considering item [http://www.kckratt.com/general/blog/article:02-24-2021-9-45pm-just-add-a-negroni/] "Just add a Negroni..."

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Diag| Considering item [http://www.kckratt.com/general/blog/article:environmental-portrait-of-wny-architect/] "The Space Between, Art and Architecture at the Darwin Martin House"

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Diag| Considering item [http://www.kckratt.com/general/blog/article:10-21-2020-11-30am-no-matter-what-your-story-vote-in-2020/] "No matter what your story...Vote in 2020"

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Diag| Considering item [http://www.kckratt.com/general/blog/article:08-17-2020-12-30pm-the-space-between/] "The Space Between"

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Diag| Considering item [http://www.kckratt.com/general/blog/article:04-29-2020-1-30pm-buffalo-s-cherry-blossom-festival-april-29-may-3/] "Buffalo’s Cherry Blossom Festival…April 29 -May 3"

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Diag| Considering item [http://www.kckratt.com/general/blog/article:05-02-2019-11-45pm-environmental-portrait-in-black-and-white/] "Environmental portrait in Black & White"

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Diag| Considering item [http://www.kckratt.com/general/blog/article:04-14-2019-12-00am-galvanized-steel-with-araucana-and-brown-eggs/] "Galvanized steel with Araucana & brown eggs"

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Diag| Considering item [http://www.kckratt.com/general/blog/article:02-28-2019-5-00pm-under-armour-baseball-gloves/] "Sweet Catch..."

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Diag| Considering item [http://www.kckratt.com/general/blog/article:10-17-2018-3-30pm-fun-with-phoroptors/] "Fun with Phoroptors..."

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Diag| Considering item [http://www.kckratt.com/general/blog/article:08-20-2018-10-00am-black-and-white-food-photography/] "Black and white food photography..."

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