If your client or brand wants to be successful in social media, forget everything you know about traditional media. Social media marketing will require you to leave your comfort zone and become more transparent and malleable with your content. When you approach social media as a relationship builder and focus on creating connections with brand […]

I am often asked by college students majoring in marketing about what types of marketing positions, paths and careers are open to them. Careers in marketing are myriad and often require very different skill sets. Without going into great detail about any one of them, here are just some of marketing positions and paths open […]

  When you think of the tactics behind perfect PR campaigns, perhaps press releases and media pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is content marketing and what does it have to do with PR? What […]

  When you think of the tactics behind perfect PR campaigns, perhaps press releases and media pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is content marketing and what does it have to do with PR? What […]

2019 is shaping up to be an exciting year at Abbey Mecca & Co., Inc. for a variety of reasons; most notably because the agency is planning a year long celebration to mark 50 years in business. It’s difficult to believe that 50 years have passed since C. Robert Abbey… The post Celebrating 50 Years […]

As I was doing my research for an article that I am writing on brand problems, I realized that I had written much about common (and not so common) brand problems in this blog. So rather than write yet another post on this, I thought I would provide you with links to all of the […]

Thank you for another great year! Cheers to 2019 — Click Here to view the full size coupon.

Advertising and other marketing campaigns can have many different objectives – for instance, increasing brand awareness, changing brand perceptions, increasing emotional connection with the customer, transforming customers into brand advocates, or driving sales.However, the key distinction I want to make is between brand building advertising and advertising that sells. The latter usually includes an offer […]

Hey Siri…OK Google…Hey Alexa… All phrases that dominate today’s digital landscape — and are poised to affect your PR tactics.  Consider that 40% of all adults use voice search at least once per day — and this number is expected to rise. By 2020, experts predict that 50% of all online search will be done with voice search. Bottom […]

Has your content marketing strategy been on the decline, figuratively dwindling to embers? If so, we can help. We’ve collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. We’ve gathered these trends from across the industry. We’ve scoured studies from such brands […]

Most people feel more comfortable spending time with people with whom they have something in common. Often people can find like-minded others though organizational affiliation. Churches provide this function as do country clubs, alumni groups, political parties, hobby-relied organizations and civic organizations. But products also serve as identifiers of like-minded people. For instance, someone who […]

As 2018 draws to a close, I thought I would feature the four most popular posts for each of the last five years:2018BrandForward’s Next Level Growth ProcessThe Importance of Colors in MarketingWhat Do People Need Most?Objectives and Strategies First, Please2017The Elements of Business and Marketing StrategyThe Quick Brand Health AssessmentNaming BrandsThe Exploding Use of Drones […]

We’ve scoured our archives to bring you the most popular posts from this year. These posts range in topics from B2B PR campaigns, to B2B marketing strategy, to the best PR tools. But all of these posts have one very important thing in common: You. You, our readers, have handpicked these posts and have shown […]

With all the decorating, gift-giving, and feasting, it’s easy to forget that the holidays are really about spending time with the people (furry or not) that you care about. We wanted to let you know that you are one of the people that we’re most thankful for. Wishing you a safe, restful, and joyous holiday […]

When it comes to morality, it doesn’t get much more clear-cut than the iconic tale of adventure, heroism, and complicated family history that is Star Wars.

While Pandora has long been the go-to for online radio, market forecasts predict that Spotify will outpace Pandora in listeners by 2022. Pandora’s user base has been slowly declining over the last several years, while Spotify has been growing by leaps and bounds. In 2018 alone, Spotify’s user base saw double-digit growth.

How we search for things online is changing right in front of our eyes. As we move into 2019, we will continue to see search evolve while advertisers scramble to keep up. From desktop, to mobile, to voice, the search engine landscape is constantly being disrupted to provide us with better, quicker answers from any […]

Continuing our education in our client’s field of work is an important part in delivering strategic guidance, especially for crisis communications. As my mentor Barbara Pierce always says about crisis –the worst thing that can happen to an organization is suffering reputational damage because of an issue that should have been foreseen and easily prevented […]

As an agency with a focus on crisis communications, with many clients in the amusement park, tourism, and entertainment industries, we’re always seeking opportunities to expand our industry knowledge, share our expertise and build exciting new relationships. This year, we attended the International Association of Amusement Parks and Attractions’ (IAAPA) Annual Attractions Expo in Orlando, […]

The dictionary defines disruption as problems or disturbances that interrupt an event, activity or process. While often viewed as annoyances and interferences, disruptions are increasingly recognized as benefiting marketers, workplaces and even individual careers, serving as sources of creativity and innovation.