Personal branding puts you in front of your brand instead of behind it. It’s not about dressing you up and giving you a script. It is about taking you — the person you really are — and showing your audience what you’re all about.  A personal brand is a relatively new concept. Traditionally, CEOs were […]

As we inch closer to the new year, many teams are thinking about new goals; they’re looking at the goals they set for 2019, seeing how well they did (or how much they missed by), and using that information to set new bars to clear in 2020.

For brands that use email as part of their inbound marketing efforts, the reality of the results can often be discouraging. Believe it or not, if your emails are seeing an open rate of 30%, your brand is actually doing quite well for itself (and depending on your industry, you may not even get as […]

B2B content marketing has become a mainstay in many businesses. But many companies are hitting a wall — not notching all the results that they want. What should they do? Say you notice a water spot on your ceiling. Would you demand an entire, new roof? Of course not. You would take the time to […]

With the holidays centered around spending time together, this time of year is the perfect excuse for destination marketers to experiment with new, family-focused events, or to leverage existing events to help generate additional turnstile turns for your attraction.

Believe it or not, being a marketer in the world of higher education comes with its own unique set of challenges; while the fundamentals of public relations at colleges and universities are similar to those of other organizations and businesses, higher ed PR pros must constantly work to juggle different messages for different departments across […]

Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled. After all, social media was initially created to connect family and friends, not brands. At least, that’s how it was in the beginning. But […]

Following are my stream of consciousness thoughts about marketing.People have beliefs, attitudes, values, hopes, anxieties and fears. Marketers must understand these to be successful.In marketing, less is almost always more. This is true of copy and visuals. The actual customer experience is the most important driver of brand perceptions.Building awareness is the most important marketing activity. […]

In the past few years, I have used marketing automation extensively for my own business and I have interacted with marketing automation from many other businesses. While there is the argument that marketing automation enables one to market 24/7, even when one is sleeping, there are also some cautions that should occur regarding this technology.First, […]

Ironically, despite the ballyhoo and effusions, PR is facing its own PR crisis. It turns out PR folks (myself included) aren’t master communicators when it comes to our own profession. A recent study showed that a significant number of executives don’t believe that PR delivers good value for their brand. What can we do to […]

According to RecruiterBox, the average cost-per-hire in the manufacturing industry is $5,159. There are a lot of variables that go into calculating your cost-per-hire including your recruiter’s time, job fair participation fees, job board fees, and ad spend.  Without reducing the number of jobs you’re hiring for, the only way to cut down on your […]

Influencer marketing strategy, although being fairly new to the B2B marketing mix, has changed a lot since its first use, particularly in the B2B space. What’s different in the B2B marketing strategy? How can you use it to its best advantage in your own strategy?  Let’s dig into these questions and more as we discuss […]

Social media platforms have given consumers the power to communicate directly with companies they are investing their time and money in. As seen on Facebook, Twitter and other social platforms, this can be a good or bad thing for many companies depending on how they choose to respond to this feedback. However, in this increasingly… […]

“62% of consumers who switched brand in the past 12 months did so because brands successfully attracted them, rather than bad customer experience pushing them away.61% of consumers switched brand at least once in the last year, with automotive (70%) and supermarkets (68%) showing the highest percentage of customers willing to switch brands due to […]

The banking landscape is changing. Fast.

BUFFALO, NY – Veraview LLC, a Buffalo-based multimedia communications company, has announced the completion of its two-year project with Explore & More – The Ralph C. Wilson, Jr. Children’s Museum, located at the city’s growing Canalside. The collaboration, which began June 2017 and culminated June 2019, involved the execution of the museum’s cutting-edge technology systems, […]

                      The Highlands at Pittsford was ready to update their 7-year-old website. The messaging was up to date, but the story needed to be told in a new way so that it could reach the right people. New videos and photos give an insider look […]

Thought leadership is a tested concept that works. But the tactics behind this strategy have changed. So what should you know about thought leadership as it is today? Let’s look at the top thought leadership trends that impact strategy and how you need to respond to these trends. What You Need to Know About Thought […]

John Jacob Bausch & Henry LombI recently purchased The Branding of America book by Robert Hambleton at an art gallery used book sale. One of the things that I immediately found fascinating (though not surprising in retrospect) is that most of the earlier brands in America were named after the people who founded the brands versus […]

In a recent agency meeting, one leader challenged the team to become stronger business partners with our clients. To do this, she said, you need to know what keeps them up at night. To truly solve clients’ business problems, we need to have a deep understanding of what’s on the line. Everyone has something that […]

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Diag| Considering item [] "Adding Value Through Workplace Design"
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Diag| Considering item [] "Storytellers"
Diag| Considering item [] "We all have a choice"
Diag| Considering item [] "We all need a little inspiration"
Diag| Considering item [] "Everybody Needs to Find Their Way"
Diag| Considering item [] "Identity Crisis"
Diag| Considering item [] "Fresh Ideas and Talent From Unexpected Places"
Diag| Considering item [] "Just Sit Back and Listen"
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Diag| Considering item [] "Here are some basic guidelines for Crowdfunding from a legal perspective . . ."
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Diag| Considering item [] "Secrets of Social Success [ Infographic ]"
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Diag| Considering item [] "What is an NPS Score and Why This Alone is Not Enough"
Diag| Considering item [] "Billboards are having a heyday in a digital world"
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Diag| Considering item [] "5 Ways Research Can Bring Value to any Organization"
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Diag| Considering item [] "Having an Image Library is a Smart Idea"
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Diag| Considering item [] "10 Ways to Use Facebook Live"
Diag| Considering item [] "2017 Marketing Ideas"
Diag| Considering item [] "Dan Tweets: Recap of National Small Business Week 2016"
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Diag| Considering item [] "2016 Marketing Checklist: Kick Off the New Year with a Bang"
Diag| Considering item [] "10 Last-Minute Marketing Tips for Small Business Saturday"
Diag| Considering item [] "Dan Tweets: Recap of National Small Business Week"
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Diag| Considering item [] "Twitter 101 for Business: The Basics"
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Diag| Considering item [] "How to Achieve More With a Competitor’s Link Profile Audit"
Diag| Considering item [] "Moving Content Pages: Beyond the 301 Redirect"
Diag| Considering item [] "Title Tag SEO: The Only Resource You’ll Ever Need"
Diag| Considering item [] "Will Guest Blogging Still Work in 2018?"
Diag| Considering item [] "5 Strategies for Link Building With Infographics"
Diag| Considering item [] "How Content Marketing Plays Into SEO (and Vice Versa)"
Diag| Considering item [] "Everybody Needs Strategic SEO: Strategic Evolutionary Obsession"
Diag| Considering item [] "Passing Go: Get Your Startup’s Content On the Board with Influencer Outreach"
Diag| Considering item [] "How One Customer Can Have a Big Impact on a Company’s Online Reputation"
Diag| Considering item [] "Choosing an Online Reputation Management (ORM) Tool – Part 1: Why You Need BOTH Automated and Human Analysis"
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Diag| Considering item [] "Films Condensed"
Diag| Considering item [] "Do you know Romain Gavras?"
Diag| Considering item [] "Great dark humor in this 1 minute film by Gaspar Palacio"
Diag| Considering item [] "The New Panasonic EVA-1 Camera Delivers"
Diag| Considering item [] "New Light Writing Equipment"
Diag| Considering item [] "VIDEO: Nike Drops New Kyrie 3’s Commercial"
Diag| Considering item [] "Booyah Patrol"
Diag| Considering item [] "Nice Spotify"
Diag| Considering item [] "Instagram star isn’t what she seems"
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Diag| Considering item [] "The Cost of Recruiting Manufacturing Employees"
Diag| Considering item [] "From the Screen to the Green: Parallels Between Digital Marketing and Golf"
Diag| Considering item [] "8 Types of Advertising Agencies and How To Choose One"
Diag| Considering item [] "6 Steps to Create a Social Media Strategy for Manufacturing & IT Companies"
Diag| Considering item [] "Does SEO Really Matter for B2B Businesses?"
Diag| Considering item [] "What Is Digital Presence for Business?"
Diag| Considering item [] "The SEO Pyramid: Foundational SEO Tactics to Boost Your Ranking"
Diag| Considering item [] "Digital Marketing Glossary of Terms"
Diag| Considering item [] "What Is It Like to Work with a Marketing Agency? + Infographic"
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Diag| Considering item [] "We love helping our clients shine"
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Diag| Considering item [] "K2 Illustration – Get Results"
Diag| Considering item [] "K2 is a proud sponsor of Verona Street Animal Society"
Diag| Considering item [] "Branding helps thousands in need"
Diag| Considering item [] "The importance of the visual brand"
Diag| Considering item [] "2018 Summit Creative Awards for K2"
Diag| Considering item [] "K2 and The Highlands at Pittsford would like you to meet Bud"
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Diag| Considering item [] "K2 Illustration Crushes a Persistent Foe: The Tight Deadline"