Warning: Declaration of thesis_comment::start_lvl(&$output, $depth, $args) should be compatible with Walker::start_lvl(&$output, $depth = 0, $args = Array) in /homepages/25/d214364769/htdocs/adtalk/wp-content/themes/thesis_18_mod/lib/classes/comments.php on line 155

Warning: Declaration of thesis_comment::end_lvl(&$output, $depth, $args) should be compatible with Walker::end_lvl(&$output, $depth = 0, $args = Array) in /homepages/25/d214364769/htdocs/adtalk/wp-content/themes/thesis_18_mod/lib/classes/comments.php on line 155

Warning: Declaration of thesis_comment::start_el(&$output, $comment, $depth, $args) should be compatible with Walker::start_el(&$output, $object, $depth = 0, $args = Array, $current_object_id = 0) in /homepages/25/d214364769/htdocs/adtalk/wp-content/themes/thesis_18_mod/lib/classes/comments.php on line 155

Warning: Declaration of thesis_comment::end_el(&$output, $comment, $depth, $args) should be compatible with Walker::end_el(&$output, $object, $depth = 0, $args = Array) in /homepages/25/d214364769/htdocs/adtalk/wp-content/themes/thesis_18_mod/lib/classes/comments.php on line 155
AdTalk: Advertising & Marketing Blog Feeds

Some businesses have been the beneficiaries of the COVID-19 pandemic. They were either in the right place at the right time or they seized an opportunity created by the pandemic. Disinfectant product sales were up 230% in March and April of 2020. Clorox has enjoyed great success in 2020. Zoom has become a household word […]

The post Business Owner Interview with Mackenzie Frederick of Mackenzie Frederick State Farm appeared first on Prolific Marketing.

Leveraging Social Media  Gone are the days of attending endless events every week. Now let’s be clear, nothing beats nor will ever replace face-to-face networking. Social media extends your message… Read More The post How to Make It Rain: Social Media Marketing appeared first on Hudson Valley Public Relations.

I have been following the Trump brand since I encountered Donald Trump at Studio 54 in the early 1980s. Back then, he had a reputation in New York social circles. He was viewed as an outsider to polite society. He was seen as a nouveau riche playboy and real estate developer who was aggressive but […]

I need your help. I am conducting a survey on the Donald Trump brand. I first conducted this survey in June of 2016. I repeated it in January of 2019. I want to compare earlier perceptions to today’s perceptions of the Trump brand. I am looking for diverse responses so please share this link with […]

 People periodically go through the exercise of revising their brand’s essence, promise, personality, unique value proposition and other brand positioning elements. A fun approach to this is to pretend that your brand has died. Now you need to write its obituary, its epitaph, and its eulogy. It’s obituary is akin to its elevator speech, while its […]

Who else is so ready for 2020 to be over? I just wanted to take a moment and celebrate some of the highlights of this year, including a handful of our most popular posts. Looking back on the last year, we covered such topics as personal branding, social media, and content marketing. Let’s look at […]

We are kicking off 2021 with 21 Days of Free to help our fellow small businesses! From January 1 through January 21, we’ll be giving away free products and services, hosting free virtual events, and spotlighting small businesses. Learn More » The post Prolific Marketing’s 21 Days of Free appeared first on Prolific Marketing.

2020 was… a lot. Because it’s been such a difficult year for everyone, we realized the importance of actually taking some time to do things that are enjoyable, fun, and engaging. For us, that meant having a friendly baking competition with a virtual twist. The best part about a virtual cooking competition? You can just […]

Choice of color is more important than you may think for brands and their identities. I have created an online course that covers color in great detail including the associations and emotional responses to a wide variety of colors including in different cultures.Other topics covered in the course include:The most and least popular colors by genderThe […]

Charlotte, NC – Blass Marketing, a 51-year-old family-owned marketing firm with offices in Charlotte and Upstate New York, has won a BMA Carolinas ProAds award for the firm’s essential work on Clariant’s ColorForward® “Consumer Color Directions forecasting brochure. The BMA Carolinas ProAds Awards recognize the best B2B marketing campaigns in the Carolinas. Each entry is judged on quality of work, objective, […]

 I have created a course that will teach you how to create a strategic and actionable brand plan. It includes a brand plan template, and possible brand objectives, strategies, and tactics. It is organized by the five drivers of customer brand insistence – awareness, relevant differentiation, value, accessibility, and emotional connection. It includes a SWOT […]

For my final blog of this series, I thought I would share what Tipping Point has taught me since my first day in August. Not only have I checked all of the boxes on my “intern opportunities” sheet, but I have learned what it’s like to work in an office, at a marketing communications agency and with a diverse […]

As of August 2019, Facebook has instituted a “Special Ads” category for advertising related to housing, employment, credit and more recently, social issues, elections and politics. Ads that fall within the “Special Ads” category have seen their audience targeting options significantly reduced.

Email marketing can do wonders for your business. It can help you generate new sales prospects, strengthen existing relationships, and grow your brand. Though many digital marketing strategies have evolved, email marketing is still vital.  It’s not just about sending mass emails out, either. You want to actually get engagement and conversions – and a […]

2020 has been a challenging year and 2021 promises its own challenges. But let’s not allow that to detract from your personal brand. With that in mind, let’s look at some personal branding tips that will help you to succeed in 2021 and beyond. But first, why should you even care about building a personal […]

This may seem intuitively obvious, but one way to gauge a household’s level of wealth is by determining its frequency of purchase of various products and services. While some less affluent households may be deceptive due to debt spending, and while other more affluent households may be deceptive due to frugality or a focus on […]

Shop small and make a big difference for a small business owner. This year, it’s more important than ever to support our local community. Shop Small—in-store and online—and support your favorite small businesses this Saturday and all holiday season long. Many of your favorite small businesses are offering online shopping, curbside pick-up, and no-contact delivery […]

Whatever product you’re selling, service you’re offering, or industry you’re involved in – digital marketing is crucial. Because there are so many different facets of digital marketing, it’s important they all work congruently and you’re not skipping out on any resources you have available to you. Email marketing might seem antiquated because it’s been…  read more →

Whatever product you’re selling, service you’re offering, or industry you’re involved in – digital marketing is crucial. Because there are so many different facets of digital marketing, it’s important they all work congruently and you’re not skipping out on any resources you have available to you. Email marketing might seem antiquated because it’s been…  read more →