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AdTalk: Advertising & Marketing Blog Feeds

I am conducting a free two-hour workshop on transitioning to e-commerce for artists on Sunday, September 27 from 4 pm until 6 pm. You are invited to attend.This workshop will teach artists how to develop, host and promote websites for e-commerce including becoming familiar with different web development and hosting services, e-commerce platforms and payment […]

  B2B video marketing has raised a few eyebrows in recent years. Some find it hard to picture B2B CEOs scrolling through video on social media or surfing YouTube, especially to view business-related content.  So we have to ask the question: Is video B2B marketing a viable tactic for your strategy?  We 100% believe it […]

I’ll start this series by introducing myself. My name is Kayla Holley and I am an intern for Tipping Point Communications’ Client Strategy and Relations team this fall. I’m a junior in the public relations and business administration programs at SUNY Oswego, as well as president of the SUNY Oswego chapter of PRSSA.

This course will provide you with everything you need to position your brand to win. It is based on a proprietary process and set of tools that have been used to successfully position hundreds of brands throughout the world. This unparalleled brand positioning process was refined over 30 years and has been used by more than […]

Data and storytelling are probably two words that you wouldn’t expect to go together. But they do. Data storytelling can be a key way to turn dry facts into exciting stories — a transformation that could win high-tier media coverage for your brand. But what is it and how can you use it? Let’s look […]

Before your company begins to invest in digital marketing, you’ll want to be sure you have the right pieces in the right places internally. Putting the cart before the horse, or haphazardly entering into digital marketing without a strategy built from core business objectives typically results in a massive, fruitless expense. You’ll incur the cost […]

Frequently, I encounter organizations whose marketing departments consist solely of marketing communications professionals. Those organizations view marketing solely as marketing communications. The department is tasked with writing marketing copy, providing content to websites, running social media campaigns, creating brochures, crafting event announcements and the like.But who is developing the brand’s unique value proposition? Who is […]

Adaptive Sports hosted their first Inclusion Walk in Middletown early this month celebrating the thirty year anniversary of the American with Disabilities Act.  All members of the community joined the… Read More The post Ali Adaptive Sports Lifts Up Those With Disabilities Physically And Emotionally appeared first on Hudson Valley Public Relations.

We’ve seen a lot of changes this year because of COVID-19 — and even the B2B buying process has not been immune! It makes sense, since the world has been in varying stages of requiring quarantining, lockdowns, and social distancing. In fact, buying in general, whether B2B or B2C, has experienced marked changes throughout this […]

If one is not marketing to human needs, that person should not be considered a marketer. Marketers, and especially those who craft brand strategy and marketing communications, must deeply understand human needs to perform their jobs well. I have written a number of blog posts over time that speak to addressing human needs. I have […]

As just about everything goes virtual, banner-ups, collateral and other tried-and-true tools of the tradeshow have become obsolete. If you’re venturing into the virtual world for the first time, we’ve put together a guide for making all the necessary marketing adjustments. Much like the in-person events we’re used to, it starts with your “booth.” Virtual… […]

Tools are part of our every day lives — whether it’s the classic hammer and screwdriver, computer software, or specialized apps that help you do what you do better. And when it comes to your personal branding strategy, there are tools that can help you to soar. Before we get into exactly what tools can […]

Stories are the glue that holds societies together. Consider the stories of Plymouth Rock and the Pilgrims, the Boston Tea Party, the Revolutionary War, the Declaration of Independence, the Civil War, George Washington, Thomas Jefferson and Abraham Lincoln. These are the basis of our American Heritage. They provide us with a sense of history and […]

Tried and true, AP Style was created by reporters for use in editorial content from essays to articles to press releases and more. Stylistically, it has standardized the way that we communicate news and has streamlined the editing process for decades. Even after all these years, the truth remains that proper grammar and compliance to […]

If you are responsible for marketing in your organization, please share your marketing needs with us for a chance to win a Brand Aid book, two hours of free marketing consulting or an Amazon gift card. The survey will take less than 8 minutes of your time. I will post our findings in this blog […]

Hopefully this little series has helped wipe away any guilt you’ve had about a content marketing plan that fell flat. Perhaps there was no plan to begin with and hopefully we’ve helped fix that with guides to getting started and creating content. Now that we’ve got the content machine humming, it’s time to check on… […]

These are some of the areas of customer, brand and marketing research that I think could better inform brand management and marketing activities and decisions:Understand how well this generic four part segmentation scheme applies to a wide variety of product and service categories: (a) price conscious customers, (b) convenience oriented customers, (c) brand loyal customers, […]

So you’ve decided to kickstart your content marketing and you’ve laid out what topics you want to cover and given some consideration to cadence and promotion. Of course to accomplish all that, you’ll need the actual content. As with any creative exercise, there are a number of ways to go about this. In fact, it… […]

I am proud to announce that Brand Aid is #31 among the top 100 best-selling branding books of all time. 

While a number of industries are fluctuating due to the ongoing COVID-19 pandemic, that doesn’t mean your marketing strategy should grind to a halt. That’s especially true regarding using LinkedIn for personal branding. Personal branding is about establishing your reputation in the mind of others. And LinkedIn is an excellent place to do so.  LinkedIn […]

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Diag| Considering item [434851:6443844:34681329] "Carl Chiarenza"
Diag| Considering item [434851:6443844:34523038] "Mikaela Davis"
Diag| Considering item [434851:6443844:34498457] "Jacob Rakovan"
Diag| Considering item [434851:6443844:34405908] "The Heroic Enthusiasts"
Diag| Considering item [434851:6443844:33683116] "Cori Winrock"
Diag| Considering item [434851:6443844:33253795] "Reenah Golden"
Diag| Considering item [434851:6443844:32527483] "David Schickler"
Diag| Considering item [434851:6443844:32303723] "Dave Marshall"
Diag| Considering item [434851:6443844:21054313] "Steve Argento"
Diag| Considering item [434851:6443844:17347686] "Scott Grove"

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Diag| Considering item [http://wordecon.com/?p=110] "Example of a press release"
Diag| Considering item [http://wordecon.com/?p=72] "White Paper for B to B"
Diag| Considering item [http://wordecon.com/?p=52] "Web Content and Article for Client"
Diag| Considering item [http://wordecon.wordpress.com/?p=24] "Co-Editor of Personal Money Management Workbook."
Diag| Considering item [http://wordecon.wordpress.com/?p=14] "On-Site Mobile Device RF Protection and Forensics Extraction"
Diag| Considering item [http://wordecon.wordpress.com/?p=11] "It’s not Business As Usual in the MCC Business/Economics Department"

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Diag| Considering item [http://wordecon.wordpress.com/?p=4] "The DCC / Brighton Shuttle Moves Students towards Their Goals, with Hope for Future Runs"

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Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7892] "Ali Adaptive Sports Lifts Up Those With Disabilities Physically And Emotionally"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7835] "Media Consumption 2020: Pivoting To A Digital World"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7803] "Feeling powerless against the forces of darkness. Don’t panic."
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7763] "Crisis Communications: Maintain Trust, Be Transparent and Keep Your Customers Informed"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7707] "Here are some basic guidelines for Crowdfunding from a legal perspective . . ."
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7639] "Tre Bella – A tribute to American Heritage"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7634] "Louis Vanaria and JoAnn Robertozzi – One Night Only!"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7625] "Get Up Close And Personal With 22 Artists Where They Work at the Gardiner Open Studio Tour"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7614] "Compass Asset Management Group Announces Ribbon-Cutting Ceremony Newburgh, NY Office"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7605] "Facebook’s New Algorithm Change: How Does It Impact Your Business"

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Diag| Considering item [https://suddenwriteturn.com/?p=7114] "Stasis vs. Social Distancing"
Diag| Considering item [https://suddenwriteturn.com/?p=7049] "May the force be with you. Always."
Diag| Considering item [https://suddenwriteturn.com/?p=6310] "Confessions on a Dance Floor"
Diag| Considering item [http://suddenwriteturn.com/?p=6014] "Swans and Ducklings: A Story of Self-Image"
Diag| Considering item [http://suddenwriteturn.com/?p=5976] "Rocks Calling: Confessions of A Petraphile"
Diag| Considering item [http://suddenwriteturn.com/?p=5943] "Divining The Key"
Diag| Considering item [http://suddenwriteturn.com/?p=3864] "Summit Thoughts"
Diag| Considering item [http://suddenwriteturn.com/?p=3820] "Cancer: A Retrospective"
Diag| Considering item [http://suddenwriteturn.com/?p=3773] "Adventures in Babysitting: Boys of Summer"
Diag| Considering item [http://suddenwriteturn.com/?p=3731] "Racism in Black and White"

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Diag| Polling feed [http://paulinebartel.com/blog/feed/]
Diag| Considering item [https://paulinebartel.com/?p=2643] "8 Ways to Celebrate Gone With the Wind’s 80th Anniversary"
Diag| Considering item [https://paulinebartel.com/?p=2585] "China and Flatware Complete Bartel Communications’ 20th Company Anniversary"
Diag| Considering item [https://paulinebartel.com/?p=2477] "20th Business Anniversary of Bartel Communications"
Diag| Considering item [https://paulinebartel.com/?p=2451] "95th Business Anniversary Profile: Pamela Marinello"
Diag| Considering item [https://paulinebartel.com/?p=2439] "95th Business Anniversary Profile: Jo-Ann White"
Diag| Considering item [https://paulinebartel.com/?p=2429] "95th Business Anniversary Profile: Sandra Nardoci"
Diag| Considering item [https://paulinebartel.com/?p=2412] "5 Fast Facts About Business Anniversaries"
Diag| Considering item [https://paulinebartel.com/?p=2402] "Curious Commonalities Between Casablanca and Gone With the Wind"
Diag| Considering item [https://paulinebartel.com/?p=2376] "Don’t Ignore In-Between Business Anniversaries"
Diag| Considering item [https://paulinebartel.com/?p=2356] "Local 100th Birthday Bash Celebrates Olivia de Havilland of Gone With the Wind"

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Diag| Polling feed [http://prolificmarketing.org/feed/]
Diag| Considering item [https://prolificmarketing.org/?p=1479] "New Year’s Resolutions for Better Marketing in 2020"
Diag| Considering item [http://prolificmarketing.org/?p=1189] "10 Ways to Use Facebook Live"
Diag| Considering item [http://prolificmarketing.org/?p=1109] "2017 Marketing Ideas"
Diag| Considering item [http://prolificmarketing.org/?p=1020] "Dan Tweets: Recap of National Small Business Week 2016"
Diag| Considering item [http://prolificmarketing.org/?p=1011] "7 Marketing Must-Haves When Starting A New Business"
Diag| Considering item [http://prolificmarketing.org/?p=973] "2016 Marketing Checklist: Kick Off the New Year with a Bang"
Diag| Considering item [http://prolificmarketing.org/?p=951] "10 Last-Minute Marketing Tips for Small Business Saturday"
Diag| Considering item [http://prolificmarketing.org/?p=915] "Dan Tweets: Recap of National Small Business Week"
Diag| Considering item [http://prolificmarketing.org/?p=887] "11 Things to Ask Yourself When Considering a New Website"
Diag| Considering item [http://prolificmarketing.org/?p=832] "15 Marketing Tips for the Holiday Shopping Season"

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Diag| Polling feed [http://websurgenow.com/feed/]
Diag| Considering item [https://websurgenow.com/?p=9285] "Is your company ready for digital marketing?"
Diag| Considering item [https://websurgenow.com/?p=8633] "The Cost of Recruiting Manufacturing Employees"
Diag| Considering item [https://websurgenow.com/?p=8406] "From the Screen to the Green: Parallels Between Digital Marketing and Golf"
Diag| Considering item [https://websurgenow.com/?p=3943] "8 Types of Advertising Agencies and How To Choose One"
Diag| Considering item [https://websurgenow.com/?p=5682] "6 Steps to Create a Social Media Strategy for Manufacturing & IT Companies"
Diag| Considering item [https://websurgenow.com/?p=7857] "Does SEO Really Matter for B2B Businesses?"
Diag| Considering item [https://websurgenow.com/?p=3257] "What Is Digital Presence for Business?"
Diag| Considering item [https://websurgenow.com/?p=7485] "The SEO Pyramid: Foundational SEO Tactics to Boost Your Ranking"
Diag| Considering item [https://websurgenow.com/?p=7469] "Digital Marketing Glossary of Terms"
Diag| Considering item [https://websurgenow.com/?p=7470] "What Is It Like to Work with a Marketing Agency? [Article + Infographic]"

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Diag| Polling feed [http://catalystinc.com/feed/]
Diag| Polling feed [http://feeds.feedburner.com/FishAndCrown]
Diag| Considering item [https://fishandcrown.com/?p=1581] "Films Condensed"

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Diag| Considering item [https://fishandcrown.com/?p=1447] "Do you know Romain Gavras?"

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Diag| Considering item [https://fishandcrown.com/?p=1430] "Great dark humor in this 1 minute film by Gaspar Palacio"

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Diag| Considering item [https://fishandcrown.com/?p=1114] "The New Panasonic EVA-1 Camera Delivers"

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Diag| Storing alternate revision of existing post # 19007, "The New Panasonic EVA-1 Camera Delivers"
Diag| Considering item [https://fishandcrown.com/2017/02/02/testing-some-new-light-writing-equipment-we-got/] "New Light Writing Equipment"

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Diag| Storing alternate revision of existing post # 19009, "New Light Writing Equipment"
Diag| Considering item [https://fishandcrown.com/2016/12/26/video-nike-drops-new-kyrie-3s-commercial/] "VIDEO: Nike Drops New Kyrie 3’s Commercial"

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Diag| Storing alternate revision of existing post # 19011, "VIDEO: Nike Drops New Kyrie 3’s Commercial"
Diag| Considering item [https://fishandcrown.com/2016/12/13/499/] "Booyah Patrol"

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Diag| Storing alternate revision of existing post # 19013, "Booyah Patrol"
Diag| Considering item [https://fishandcrown.com/2016/11/15/nice-spotify/] "Nice Spotify"

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Diag| Storing alternate revision of existing post # 19015, "Nice Spotify"
Diag| Considering item [https://fishandcrown.com/2016/10/07/instagram-star-isnt-what-she-seems/] "Instagram star isn’t what she seems"

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Diag| Storing alternate revision of existing post # 19017, "Instagram star isn’t what she seems"
Diag| Considering item [https://fishandcrown.com/2016/09/03/eye-opening-short-film-give-it-a-look/] "Eye Opening Short Film"

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Diag| Polling feed [http://abbeymecca.com/feed/]
Diag| Considering item [https://abbeymeccadev.com/amc/?p=723] "Thinking Outside the Box Results in an Innovative Approach for Logistics Brand"
Diag| Considering item [https://abbeymeccadev.com/amc/?p=717] "Campaign for Catholic Charities Appeal 2020 Delivers Power Message"
Diag| Considering item [https://abbeymeccadev.com/amc/?p=721] "Helping Good Brands Become Great Brands"
Diag| Considering item [https://abbeymeccadev.com/amc/?p=725] "Melissa Keith Promoted to Media Director, Elizabeth Ervolina Named Content Marketing Director"
Diag| Considering item [https://abbeymeccadev.com/amc/?p=636] "A Celebration Worthy of 50th Years in Business"

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