Forty years ago, the insurance industry was a pacesetter in the adoption of early information technology. While the industry reaped enormous benefits from that forward-thinking stance, it has come with an unforeseen price tag: The complex legacy IT infrastructures that insurance firms have invested in are often a challenge to replace wholesale. Because these systems are so sophisticated […]

Even when it comes to relatively important matters, the human tendency toward inertia is tough to overcome — just look at the success rate for most New Year’s resolutions. When it comes to smaller matters — such as whether or not to switch your bank account — breaking free from stasis is even more difficult. Potential customers must […]

Forty players playing hockey nonstop for 11 days to fight cancer. Now that’s an idea we could easily get excited about. Back in July we were tasked with creating an identity for this event. With the game a year away at the time, founders Mike and Amy Lesakowski were still figuring out logistics. But they […]

Being a part of the social media community is a great asset to have for your business, but some businesses may think it’s not in their best interest or they never had a successful social media strategy. Using social media best practices can increase your business exposure without depleting your entire marketing budget. What does […]

Donald Trump is the master of creating pejorative labels that stigmatize his opponents, for instance Crooked Hillary, Crazy Bernie, Little Marco, Lyin’ Ted and ‘Low Energy’ Jeb. The military creates labels that make lethal weapons sound more palatable such as peacekeeper missiles. The Affordable Care Act was carefully named to present its most important promised benefit, […]

Donald Trump is the master of creating pejorative labels that stigmatize his opponents, for instance Crooked Hillary, Crazy Bernie, Little Marco, Lyin’ Ted and ‘Low Energy’ Jeb. The military creates labels that make lethal weapons sound more palatable such as peacekeeper missiles. The Affordable Care Act was carefully named to present its most important promised benefit, […]

People will often call us for our PR services because they have the goal of becoming thought leaders.Thought leadership is one of those terms that is liberally sprinkled about but often lacks a clear definition.  I thought I’d use this blog post to provide a clear answer to the question, “What is thought leadership — […]

Rochester, New York, March 23 – Convenience, better deals, crowds, and the desire for instant gratification have driven more customers online, but savvy traditional retailers can still win the retail game by creating more personal, efficient and unified customer experiences, according to a new research study by Catalyst, a marketing agency specializing in the retail sector. […]

Luckily, most of us in developed countries have roofs over our heads and are not starving. Many of us have gainful employment, loved ones with whom we share time and a fair number of creature comforts. For us, our basic needs are met without much thought or effort. Which leads me to non-functional needs. Most of […]

Luckily, most of us in developed countries have roofs over our heads and are not starving. Many of us have gainful employment, loved ones with whom we share time and a fair number of creature comforts. For us, our basic needs are met without much thought or effort. Which leads me to non-functional needs. Most of […]

    We’re celebrating! After some 800 blog posts, 800,000 words, and we hope some insights and knowledge shared within our 8-years of blogging, we’re unpoping the cork. To help us toast our triumph, we’ve crunched the numbers and determined our most popular blog posts ever– the 10 posts that year after year generate the most attention. […]

Just when we thought awards season was winding down, a note from the Telly Awards arrived. And what good news it was. We’ve been awarded two 2016 Tellys – a silver (the highest honor) for our latest video work for Buffalo Prep and a bronze for the literally breakthrough TV spot we created for ESAB […]

What Are Social Posts? The term “social media posts,” or “social posts,” simply refers to any form of publication that is distributed through a social media account. However, they differ from traditional print or online publications because they have a much shorter “shelf life.” A Social Post’s Short “Shelf Life” Think of them as Post-it […]

When studying biology in high school and college, I understood ecosystems in the context of the natural world. A traditional dictionary definition might be “a system or a group of interconnected elements formed by the interaction of a community of organisms with their environment.” Ecosystem has become a buzzword in today’s business world. In this context it […]

When studying biology in high school and college, I understood ecosystems in the context of the natural world. A traditional dictionary definition might be “a system or a group of interconnected elements formed by the interaction of a community of organisms with their environment.” Ecosystem has become a buzzword in today’s business world. In this context it […]

“Sixty-seven percent of the buyer’s journey is completed prior to interacting with potential vendors.”   In today’s environment, B2B marketers struggle to deal with this reality. Usually, the first reaction is to take this number at face value and attempt to communicate everything about your product or service via your website. However, without a deeper […]

How Brick-and-Mortar Stores Can Win the Retail Game by Creating More Personal, Efficient and Unified Customer Experiences Executive Summary How can traditional retailers compete with Amazon, Wayfair, Overstock, and other pure-play e-commerce sellers? What can multichannel retailers do to make their brick-and-mortar stores more relevant to today’s busy customer, who has an array of retail […]

Smart insurance firms know that it’s absolutely imperative to provide a uniformly positive customer experience during the claims process. This is the primary reason why so many companies have dedicated additional resources toward improving their claims systems in recent years. Without a customer-friendly claims process, insurers cede a powerful competitive advantage to their rivals. To help minimize […]

Let’s face it – no matter how great your product, how knowledgeable your staff or how exceptional your customer service – from time to time, you are going to lose customers. They may move, go to a competitor, outgrow the product, become unhappy with your service … there are dozens of reasons why customers attrite. […]

This might sound obvious, but it’s worth repeating: To be successful in the automotive industry (or, frankly, any industry), you must understand your customer base and be able to deliver an experience that speaks to them in a positive way. I recently caught a news story about a woman named Patrice Banks, owner of Girls […]

Diag| Polling feed [http://www.insightmrktg.com/feed/]
Diag| Considering item [http://www.insightmrktg.com/?p=2874] "Why Video is Important to Your Digital Strategy"
Diag| Considering item [http://www.insightmrktg.com/?p=1124] "What Football Can Teach Us About Marketing"
Diag| Considering item [http://www.insightmrktg.com/?p=2838] "Are Bad Reviews Always Bad for Business?"
Diag| Considering item [http://www.insightmrktg.com/?p=2829] "Spring is the Time to Clean Up Your Marketing – 6 Tips to Re-Engage Your Prospects"
Diag| Considering item [http://www.insightmrktg.com/?p=2819] "Paid Search vs. Organic Search or What am I clicking on when I run a Google search?"
Diag| Considering item [http://www.insightmrktg.com/?p=2809] "Where are Greatest Marketing Opportunities for 2016?"
Diag| Considering item [http://www.insightmrktg.com/?p=2788] "What is the Next “Big” Social Network for Businesses?"
Diag| Considering item [http://www.insightmrktg.com/?p=77] "Successful Marketing Begins With The End In Mind?"
Diag| Considering item [http://www.insightmrktg.com/?p=455] "The USP: Unique Selling Proposition is the Must-Have Essential For Business Growth"
Diag| Considering item [http://www.insightmrktg.com/?p=2698] "7 Classic Marketing Blunders that Cause Companies to Collapse"
Diag| Polling feed [http://www.theideadrawer.com/feed/]
Diag| Polling feed [http://www.rowedigital.com/feed]
Diag| Considering item [http://www.rowedigital.com/?p=734] "Everybody Needs Strategic SEO: Strategic Evolutionary Obsession"
Diag| Considering item [http://www.rowedigital.com/?p=564] "Passing Go: Get Your Startup’s Content On the Board with Influencer Outreach"
Diag| Considering item [http://www.rowedigital.com/?p=551] "How One Customer Can Have a Big Impact on a Company’s Online Reputation"
Diag| Considering item [http://www.rowedigital.com/?p=554] "Choosing an Online Reputation Management (ORM) Tool – Part 1: Why You Need BOTH Automated and Human Analysis"
Diag| Considering item [http://www.rowedigital.com/?p=556] "How to Help Yourself with Online Reputation Management"
Diag| Considering item [http://www.rowedigital.com/?p=548] "Search Engine Reputation 101"
Diag| Considering item [http://www.rowedigital.com/?p=391] "Leveraging Microsites and PPC to Test a New Startup Idea Before Launch"
Diag| Considering item [http://www.rowedigital.com/?p=396] "What’s So Special About Enterprise SEO?"
Diag| Considering item [http://www.rowedigital.com/?p=384] "The Ultimate SEO Checklist for Website Redesign: Part I"
Diag| Polling feed [http://catalystinc.com/feed/]
Diag| Considering item [http://www.catalystinc.com/?p=5572] "Best Practices in Bank Account Switching"
Diag| Considering item [http://www.catalystinc.com/?p=5574] "How Insurance Customers Experience the Claims Process"
Diag| Considering item [http://www.catalystinc.com/?p=4288] "You’re Failing in This Channel"
Diag| Considering item [http://www.catalystinc.com/?p=5650] "Convenience and Efficiency Motivate Today’s Shoppers, Says New Research From Catalyst"
Diag| Considering item [http://www.catalystinc.com/?p=5578] "How to Create a Winning Acquisition Strategy"
Diag| Considering item [http://catalystinc.com/?p=2493] "Omnichannel Marketing Tips for Retail Stores"
Diag| Considering item [http://www.catalystinc.com/?p=5620] "How Brick-and-Mortar Stores Can Win the Retail Game"
Diag| Considering item [http://www.catalystinc.com/?p=5564] "The Importance of Knowing Your Customer Base"
Diag| Considering item [http://www.catalystinc.com/?p=5549] "Six Ways Brick-and-Mortar Stores Can Combat Online Competition – Part 2"
Diag| Considering item [http://www.catalystinc.com/?p=5539] "Six Ways Brick-And-Mortar Stores Can Combat Online Competition – Part 1"
Diag| Polling feed [http://veraview.com/feed/]
Diag| Considering item [http://veraview.com/?p=1513] "Now Trending: Education Technology"
Diag| Considering item [http://veraview.com/?p=1507] "Unified Video Systems: Simple Design, Big Impact"
Diag| Considering item [http://veraview.com/?p=1471] "Office 365 – Skype for Business"
Diag| Considering item [http://veraview.com/?p=1441] "Office 365 – Yammer"
Diag| Considering item [http://veraview.com/?p=1436] "Office 365 – Delve"
Diag| Considering item [http://veraview.com/?p=1430] "Office 365 – Sway"
Diag| Considering item [http://veraview.com/?p=1416] "The Collaborative Work Space Experience"
Diag| Considering item [http://veraview.com/?p=1411] "Who Wants a Video Wall?"
Diag| Considering item [http://veraview.com/?p=1359] "The Different Forms of Streaming"
Diag| Considering item [http://veraview.com/?p=1351] "Why You Need a Systems Integrator"