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ABC is a full-service marketing agency that combines a unique breed of skilled professionals and a highly successful idea-based approach to improve our clients’ marketing, develop brands, solve problems and grow organizations.
Social media platforms have given consumers the power to communicate directly with companies they are investing their time and money in. As seen on Facebook, Twitter and other social platforms, this can be a good or bad thing for many companies depending on how they choose to respond to this feedback. However, in this increasingly… […]
Today’s social climate is not always easy to navigate. Every day, it seems as though there is a new celebrity, brand or organization that is being scrutinized for an insensitive tweet, product, or statement. Keeping up with such rapid changes, especially in the age of social media, can be overwhelming to the average person. For… […]
Today’s social climate is not always easy to navigate. Every day, it seems as though there is a new celebrity, brand or organization that is being scrutinized for an insensitive tweet, product, or statement. Keeping up with such rapid changes, especially in the age of social media, can be overwhelming to the average person. For… […]
In tourism, nothing tells (and sells) a destination quite like images and videos. Travel, after all, is a theater of sight and sound working in concert to create an experience. Image- and video-driven social media provide the ultimate platform to preview these engaging and enticing displays. The modern social media landscape is also influencer-driven. Influencer… […]
Ahhh, summer. If you live in the Northeast or any other four-season locale, it’s that treasured time between the long winters where we can actually get out of the house and, well, do stuff. It’s also time for consumers to get out and about, which makes it a challenging time for marketers. Summer changes up… […]
We took a recent trip to Las Vegas, Nevada, to attend the National Association of Broadcasters Show, aka “NAB Show.” During the visit, we experienced the newest technology hands-on and heard from industry leaders in technology, media and marketing. Here’s a sampling of their observations … A viewer’s attention span is only 8 seconds …… […]
Tourism matters. It’s a trillion-dollar industry in the U.S. with a much larger impact when considering the trickle down. The numbers exposed at the New York State Tourism Industry Association’s NYS Tourism Conference are eye-opening. For example, in 2018 alone, travelers spent about $1.1 trillion and generated $2.5 trillion in total economic impact, according to… […]
The McMahon Ryan Child Advocacy Center has long been a favorite cause of ABC, first as supporters and now as the agency of record. This became especially true as the organization reached a milestone anniversary. McMahon Ryan, a nonprofit dedicated to preventing child abuse and healing victims, celebrates its 20th year of service in 2019.… […]
How do you turn a taboo topic into everyday conversation? Despite the fact that mental health issues are fairly common among teens, they don’t tend to discuss it with their peers. OnCare, Onondaga County and the Syracuse City School District wanted to change that with a campaign aimed at about 20,000 middle and high schoolers.… […]
Working in the creative world for a few years now, there has been a handful of projects I’ve worked on that have either changed the way I look at life or changed me as a person. ABC’s recent trip to the New York City area for the FDNY and First Responder’s Center for Excellence for… […]
Every player has a journey. Every fan has a story. And it’s that story we tried to tap into with our latest video project for the National Baseball Hall of Fame and Museum. When it comes to the Hall, there’s no bigger event than induction. Each July, a very select few former Major League Baseball… […]
So, we have a new logo. Why? Because we get tired of things quickly around here. Some people move furniture around; some people change the color of their hair. At ABC, we design new stuff. If you are a client, friend, family member, client or maybe just a fan, you probably also heard we moved.… […]
No matter what type of marketing campaign you’re about to launch, it’s also important to track the key social metrics. We’ve all heard of reach, impressions and engagements, but what’s the difference and what do they really measure? Reach can be defined as the total number of unique people who view your content. CPC strategy… […]
Originally designed for Twitter, hashtags have been integrated across multiple social platforms, especially Instagram and even a bit on Facebook. Hashtags are all about sparking conversation. Social users often use hashtags to search for specific content they are the most interested in. But, how do you decide which ones are right for your brand? Here… […]
Originally designed for Twitter, hashtags have been integrated across multiple social platforms, especially Instagram and even a bit on Facebook. Hashtags are all about sparking conversation. Social users often use hashtags to search for specific content they are the most interested in. But, how do you decide which ones are right for your brand? Here… […]
Originally designed for Twitter, hashtags have been integrated across multiple social platforms, especially Instagram and even a bit on Facebook. Hashtags are all about sparking conversation. Social users often use hashtags to search for specific content they are the most interested in. But, how do you decide which ones are right for your brand? Here… […]
The dry intros. The same pictures year after year. And listings, listings, listings. Travelers and tourism professionals alike know the typical travel guide all too well. But, now there’s this thing called content marketing that can change the way you think about travel guides. It starts by rethinking of your audience as readers, not travelers.… […]
The dry intros. The same pictures year after year. And listings, listings, listings. Travelers and tourism professionals alike know the typical travel guide all too well. But, now there’s this thing called content marketing that can change the way you think about travel guides. It starts by rethinking of your audience as readers, not travelers.… […]
The dry intros. The same pictures year after year. And listings, listings, listings. Travelers and tourism professionals alike know the typical travel guide all too well. But, now there’s this thing called content marketing that can change the way you think about travel guides. It starts by rethinking of your audience as readers, not travelers.… […]
In the same way PR is no longer just about press releases and coverage, SEO is not bound by keywords and metadata. In fact, they have more in common than you might think and understanding this link could be critical to your marketing efforts. After all, both public relations and search engine optimization serve the… […]
Diag| Considering item [https://fishandcrown.com/2016/10/07/instagram-star-isnt-what-she-seems/] "Instagram star isn’t what she seems"
Diag| Considering item [https://fishandcrown.com/2016/09/03/eye-opening-short-film-give-it-a-look/] "Eye Opening Short Film"
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Diag| Polling feed [http://websurgenow.com/feed/]
Diag| Considering item [https://websurge.com/?p=3742] "2018 Called – It Wants Its E-Book Back"
Diag| Considering item [https://websurge.com/?p=1737] "Is Your Company Ready for Digital Marketing?"
Diag| Considering item [https://websurge.com/?p=1952] "The Cost of Recruiting Manufacturing Employees"
Diag| Considering item [https://websurge.com/?p=1831] "8 Types of Advertising Agencies and How To Choose One"
Diag| Considering item [https://websurge.com/?p=1860] "What Is Digital Presence for Business?"
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Diag| Considering item [http://abcideabased.com/?p=6414] "What Does It Mean To Be a Facebook Marketing Partner?"
Diag| Considering item [http://abcideabased.com/?p=6339] "Tips for Keeping Up Destination Marketing During Crisis"
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Diag| Considering item [https://marxcommunications.com/b2bpr/b2b-content-marketing-trends-that-you-need-to-watch] "B2B Content Marketing: 5 Trends That You Need to Watch in 2020"
Diag| Considering item [https://marxcommunications.com/b2bpr/boost-strategy-with-b2b-video-marketing] "How to Boost Your Strategy with B2B Video Marketing"
Diag| Considering item [https://marxcommunications.com/b2bpr/data-storytelling-media-coverage] "Data Storytelling: How to Win Serious Media Coverage"
Diag| Considering item [https://marxcommunications.com/b2bpr/b2b-buying-process-during-covid-19] "How to Improve Your B2B Buying Process During COVID-19"
Diag| Considering item [https://marxcommunications.com/b2bpr/personal-branding-tools-help-your-strategy] "10 Personal Branding Tools That Will Help Your Strategy"
Diag| Considering item [https://marxcommunications.com/b2bpr/boost-your-linkedin-for-personal-branding-during-the-pandemic] "How to Boost Your LinkedIn for Personal Branding During the Pandemic"
Diag| Considering item [https://marxcommunications.com/b2bpr/content-marketing-during-a-pandemic] "How to Win at Content Marketing During a Pandemic"
Diag| Considering item [https://marxcommunications.com/b2bpr/video-for-personal-branding] "How to Ace Video for Personal Branding"
Diag| Considering item [https://marxcommunications.com/b2bpr/create-a-personal-brand-during-covid-19] "How to Create a Personal Brand That Will Thrive During COVID-19"
Diag| Considering item [https://marxcommunications.com/b2bpr/successful-communications-strategy-during-covid-19] "How to Deploy a Successful Communications Strategy During COVID-19"
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Diag| Considering item [http://prolificmarketing.org/?p=1020] "Dan Tweets: Recap of National Small Business Week 2016"
Diag| Considering item [http://prolificmarketing.org/?p=1011] "7 Marketing Must-Haves When Starting A New Business"
Diag| Considering item [http://prolificmarketing.org/?p=973] "2016 Marketing Checklist: Kick Off the New Year with a Bang"
Diag| Considering item [http://prolificmarketing.org/?p=951] "10 Last-Minute Marketing Tips for Small Business Saturday"
Diag| Considering item [http://prolificmarketing.org/?p=915] "Dan Tweets: Recap of National Small Business Week"
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Diag| Polling feed [https://wordecon.com/feed/]
Diag| Considering item [http://wordecon.com/?p=110] "Example of a press release"
Diag| Considering item [http://wordecon.com/?p=72] "White Paper for B to B"
Diag| Considering item [http://wordecon.com/?p=52] "Web Content and Article for Client"
Diag| Considering item [http://wordecon.wordpress.com/?p=24] "Co-Editor of Personal Money Management Workbook."
Diag| Considering item [http://wordecon.wordpress.com/?p=14] "On-Site Mobile Device RF Protection and Forensics Extraction"
Diag| Considering item [http://wordecon.wordpress.com/?p=11] "It’s not Business As Usual in the MCC Business/Economics Department"
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Diag| Storing alternate revision of existing post # 18965, "It’s not Business As Usual in the MCC Business/Economics Department"
Diag| Considering item [http://wordecon.wordpress.com/?p=4] "The DCC / Brighton Shuttle Moves Students towards Their Goals, with Hope for Future Runs"
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Diag| Storing alternate revision of existing post # 18967, "The DCC / Brighton Shuttle Moves Students towards Their Goals, with Hope for Future Runs"
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Diag| Considering item [https://blassmarketing.com/?p=2037] "Key Pointers to Get the Most from Focus Groups"
Diag| Considering item [https://blassmarketing.com/?p=2035] "M&A: A Call for Research During the Integration Process"
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Diag| Considering item [https://www.corporatecomm.com/blog/the-best-social-media-image-sizes-2021] "The Best Social Media Image Sizes: 2021"
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Diag| Considering item [https://www.corporatecomm.com/blog/the-summer-of-google-updates-page-experience-and-core-updates] "The Summer of Google Updates: Page Experience and Core Updates"
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Diag| Considering item [https://www.corporatecomm.com/blog/the-best-call-to-action-buttons-use-colors-to-boost-engagement] "The Best Call-to-Action Buttons: Use Colors to Boost Engagement"
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Diag| Considering item [https://www.corporatecomm.com/blog/what-is-local-seo] "What Is Local SEO?"
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Diag| Considering item [https://www.corporatecomm.com/blog/top-5-email-marketing-blunders-dont-make-these-email-marketing-mistakes] "Top 5 Email Marketing Blunders (Don’t make these email marketing mistakes)"
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Diag| Considering item [https://www.corporatecomm.com/blog/how-will-the-pandemic-impact-the-future-of-e-commerce] "How Will The Pandemic Impact The Future of E-commerce."
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Diag| Considering item [https://www.corporatecomm.com/blog/password-security-what-makes-a-strong-password] "Password Security - What Makes a Strong Password"
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Diag| Considering item [https://www.corporatecomm.com/blog/get-to-know-bethany-dudek] "Get to Know: Bethany Dudek"
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Diag| Considering item [https://www.corporatecomm.com/blog/how-to-craft-social-media-content-that-people-want-to-read] "How to Craft Social Media Content That People Want to Read"
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Diag| Considering item [https://www.corporatecomm.com/blog/ip-propagation-the-waiting-game] "IP Propagation: The Waiting Game"
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Diag| Considering item [https://www.corporatecomm.com/blog/vince-hesketh-welcomed-as-the-new-director-of-business-development-at-corporate-communications-inc] "Vince Hesketh Welcomed as the New Director of Business Development at Corporate Communications, Inc."
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Diag| Considering item [https://www.corporatecomm.com/blog/what-is-website-accessibility] "What is Website Accessibility?"
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Diag| Considering item [https://www.corporatecomm.com/blog/matthew-mitchell-named-president-of-corporate-communications-inc] "Matthew Mitchell Named President of Corporate Communications, Inc."
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Diag| Considering item [https://www.corporatecomm.com/blog/why-you-need-to-audit-your-web-presence] "Why You Need To Audit Your Web Presence"
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Diag| Considering item [https://www.corporatecomm.com/blog/the-key-to-social-media-success] "The Key to Social Media Success"
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Diag| Considering item [https://www.corporatecomm.com/blog/the-top-4-seo-metrics] "The Top 4 SEO Metrics"
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Diag| Considering item [https://www.corporatecomm.com/blog/top-4-tips-for-a-successful-brand-development] "Top 4 Tips for a Successful Brand Development"
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Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7930] "Behavorial Analytics Goes Beyond Google Analytics"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7903] "How to Make It Rain: Social Media Marketing"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7892] "Ali Adaptive Sports Lifts Up Those With Disabilities Physically And Emotionally"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7835] "Media Consumption 2020: Pivoting To A Digital World"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7803] "Feeling powerless against the forces of darkness. Don’t panic."
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7763] "Crisis Communications: Maintain Trust, Be Transparent and Keep Your Customers Informed"
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Diag| Storing alternate revision of existing post # 75240, "Crisis Communications: Maintain Trust, Be Transparent and Keep Your Customers Informed"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7707] "Here are some basic guidelines for Crowdfunding from a legal perspective . . ."
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Diag| Storing alternate revision of existing post # 24951, "Here are some basic guidelines for Crowdfunding from a legal perspective . . ."
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7639] "Tre Bella – A tribute to American Heritage"
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Diag| Storing alternate revision of existing post # 21664, "Tre Bella – A tribute to American Heritage"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7634] "Louis Vanaria and JoAnn Robertozzi – One Night Only!"
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Diag| Storing alternate revision of existing post # 21666, "Louis Vanaria and JoAnn Robertozzi – One Night Only!"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7625] "Get Up Close And Personal With 22 Artists Where They Work at the Gardiner Open Studio Tour"
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Diag| Storing alternate revision of existing post # 21668, "Get Up Close And Personal With 22 Artists Where They Work at the Gardiner Open Studio Tour"
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Diag| Considering item [https://paulinebartel.com/?p=3559] "Mining “What You Want to Know” for Freelance Writing Gold"
Diag| Considering item [https://paulinebartel.com/?p=3550] "Mining “What You Know” for Freelance Writing Gold"
Diag| Considering item [https://paulinebartel.com/?p=3543] "Bartel Communications in the Chamber’s Member Spotlight"
Diag| Considering item [https://paulinebartel.com/?p=3519] "My Client’s First Business Book!"
Diag| Considering item [https://paulinebartel.com/?p=3502] "My Client’s First Novel!"
Diag| Considering item [https://paulinebartel.com/?p=2643] "8 Ways to Celebrate Gone With the Wind’s 80th Anniversary"
Diag| Considering item [https://paulinebartel.com/?p=2585] "China and Flatware Complete Bartel Communications’ 20th Company Anniversary"
Diag| Considering item [https://paulinebartel.com/?p=2477] "20th Business Anniversary of Bartel Communications"
Diag| Considering item [https://paulinebartel.com/?p=2451] "95th Business Anniversary Profile: Pamela Marinello"
Diag| Considering item [https://paulinebartel.com/?p=2439] "95th Business Anniversary Profile: Jo-Ann White"
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