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Catalyst Insights! — Page 4

Catalyst Insights!

You’re Failing in This Channel

by Catalyst Insights!

As automotive services marketers, we all claim to understand what omnichannel marketing is. So what’s my issue? You’re not delivering on your most important channel: the in-store experience. You spend a lot of time and money on mail, email, text, and online communications trying to convince customers that you know about their vehicle and the […]

Switching: The Acquisition Strategy You’re Not Using

by Catalyst Insights!

How many new checking accounts did you lose today? If you’re not talking about your switching process – and most banks aren’t – you’re overlooking a powerful tool that can boost acquisition. Perception is everything …  and most customers perceive the switching process as hard. And who can blame them? The majority of banks don’t […]

Benchmarking Customer Experience

by Catalyst Insights!

The Importance of Customer Experience and How Organizations Can Benchmark Themselves Executive Summary This paper explores why customer experience is vital to companies in today’s economy. It will take a deep dive into the key areas that define a great customer experience and provide a measurement framework to help organizations keep track of how they measure up against competitors […]

The Right Search Metrics for the Retail Industry

by Catalyst Insights!

In the retail industry, paid search can help you drive online customers to your brick-and-mortar stores. But there’s a secret to doing it the right way. This white paper will introduce  you to better metrics and show you new ways to use them to help tie online traffic to in-store sales. The post The Right […]

Beyond the Oil Change

by Catalyst Insights!

Selling Additional Services in the Automotive Industry Executive Summary For oil change providers, upselling is a challenge. Customers come in for an oil change that may be highly discounted, but they are often surprised by the final cost. This may be attributable to such factors as additional quarts, oil type, etc. Expanding the sale to include additional services can […]

Overcoming Inertia

by Catalyst Insights!

How to Get Customers to Switch to Your Bank Executive Summary Acquiring new checking account customers is an important goal for retail banks. These new accounts are often the gateway to a more robust banking relationship. To lure customers away from their current banks, the retail banking industry has traditionally relied on incentives and promotional […]

Use the Right Search Metrics to Drive More Cars Into Your Bays

by Catalyst Insights!

In the automotive services industry, paid search is one of the best ways to acquire new customers and keep current customers coming back. There is an abundance of search data to help marketers measure and optimize their campaigns. But how do you know which metrics to focus on? (Hint: it’s not clicks.) How do you […]

How not to overdo omnichannel

by Catalyst Insights!

Unless you’ve been living under a rock for the past couple of years, you’re familiar with the importance of omnichannel marketing. Forrester Research, Inc. reports that consumers engage with a whopping 11.4 pieces of content prior to making a purchase. The challenge: It’s hard to know when, how and where customers will engage with all […]

Jim Dellavilla, Catalyst Chief Client Officer, Quoted in The Fiscal Times

by Catalyst Insights!

Dellavilla Discusses the Bank Switching Process With Reporter Beth Braverman Rochester, New York – How easy is it to switch banks? Beth Braverman, former Money reporter and currently a reporter with The Fiscal Times, gives consumers some tips in “Five Reasons to Break Up With Your Bank,” featured in The Fiscal Times on June 28, […]

5 ways the automotive services industry sends customers to their competitors

by Catalyst Insights!

Automotive service providers have only a few times each year to have face-to-face customer interactions. That’s if they’re lucky. Customers often see little distinction between providers, so it’s critical that every customer engagement — from the time they’re in your bay to the time they receive a service reminder — reinforces that you know them […]

ACI Delivers Sound Solutions to Vertical Markets

by Catalyst Insights!

Why This Case Study Is Relevant It demonstrates how a segmented, omnichannel lead gen program can deliver the notoriously hard-to-reach C-suite. Challenge Our mission, and we chose to accept it, was to raise brand awareness, provide education on ACI’s solution portfolio and position ACI as thought leaders in the field of payments technology. Their target […]

New Research From Catalyst Identifies Ways to Get Bank Customers to Switch

by Catalyst Insights!

Free research identifies underlying issues and includes specific solutions to improve the bank switching process Rochester, New York – Acquiring new checking account customers is hard, primarily because the process of switching banks is, itself, hard. To explore potential solutions for improving the switching process, Catalyst conducted primary research to learn what bank customers were […]

Financial institutions: What’s your website worth?

by Catalyst Insights!

Every financial institution has a website, but not everyone knows the value it actually delivers. Many struggle with quantifying their site’s value beyond the obvious metrics of visits and visitors and whatever else their Web analytics software delivers. The good news is that you absolutely can figure it out by using these three techniques. 1. […]

Nancy McCrave, Senior Experience Designer, Discusses the Importance of User Experience With Sharpheels.com

by Catalyst Insights!

Catalyst senior experience designer Nancy McCrave was recently published on sharpheels.com, a website dedicated to the interests of professional women. In her article, Nancy discusses her recent trip to the South by Southwest (SXSW) Conference in Austin, Texas, the rise of the customer and the importance of user experience. Nancy says, “[M]any organizations laid claim to […]

Using 3rd-Party Tools vs. Developing Your Own

by Catalyst Insights!

Sometimes there are great benefits to create your own development tools. Other times, it makes more sense to use tools that already exist. Choosing the best route can save you time, money and a lot of headaches. Here are a few tips that can help you decide whether to create your own tools or use […]

3 ways to leverage data and analytics in spite of a legacy system

by Catalyst Insights!

Although Bain and Company announced the day of digital reckoning back in March 2013, most insurance companies are still struggling with a legacy system. Obviously, you can’t overhaul your legacy system overnight. But you can still use data integration and analytics to address many of your challenges. Leveraging analytics is nothing new to the insurance industry. […]

Banks are falling behind … and it’s costing them customers

by Catalyst Insights!

I don’t think I really need to say this, but I’m going to anyway: Banks need to keep up with changing technology. Technology moves quickly and it seems that banks are always behind. Whether implementing security features like EMV chips, tokenized card numbers, 2-factor authentication, or simply making it easier for people to do basic […]

A More Customer-Empathetic SXSW Interactive

by Catalyst Insights!

Before mapping the customer journey, you need customer empathy. Here are three ways to gain customer empathy, courtesy of SXSW. The post A More Customer-Empathetic SXSW Interactive appeared first on Catalyst.

Dos and Don’ts of Responsive Design

by Catalyst Insights!

If you don’t have a responsive website, Google will penalize you by making your site harder to find. So making your site responsive is not only necessary, it’s critical. Why responsive? Because there are now a variety of screen sizes, viewed on desktops, laptops, mobile devices and tablets. Designing them responsively is what makes each […]

Would you like brakes with that?

by Catalyst Insights!

In automotive services marketing, a “next sell” works better than an upsell. The post Would you like brakes with that? appeared first on Catalyst.

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Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-4156856755719841433] "Customer Brand Insistence Revisited"
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Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-1652288710161389810] "The Importance of Color in Brand Identity"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-6209001211699778783] "Developing the Brand Plan"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-9111065962288121671] "Affluence & Frequency of Purchase"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-3903698711303891323] "Out-of-the-Box Marketing Techniques"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-8550559923282033097] "Brand Benefit Cues"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-1983634289642943925] "Brand Research"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-6512336741122643912] "Tapping Into Human Needs"
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Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-5496984139570470033] "Marketing and Marketing Communication Are Not the Same"
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Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-6411156152348866681] "Brand Aid Book Among Best-Selling Brand Books"

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Diag| Considering item [https://www.rowedigital.com/?p=2837] "Our Response to Covid-19"
Diag| Considering item [https://www.rowedigital.com/?p=2186] "How to Achieve More With a Competitor’s Link Profile Audit"
Diag| Considering item [https://www.rowedigital.com/?p=1676] "Moving Content Pages: Beyond the 301 Redirect"

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Diag| Considering item [https://fishandcrown.com/?p=1581] "Films Condensed"

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Diag| Considering item [https://fishandcrown.com/?p=1447] "Do you know Romain Gavras?"

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Diag| Considering item [https://fishandcrown.com/?p=1430] "Great dark humor in this 1 minute film by Gaspar Palacio"

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Diag| Considering item [https://fishandcrown.com/?p=1114] "The New Panasonic EVA-1 Camera Delivers"

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Diag| Considering item [https://fishandcrown.com/2016/12/26/video-nike-drops-new-kyrie-3s-commercial/] "VIDEO: Nike Drops New Kyrie 3’s Commercial"

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Diag| Considering item [https://fishandcrown.com/2016/12/13/499/] "Booyah Patrol"

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Diag| Considering item [https://fishandcrown.com/2016/11/15/nice-spotify/] "Nice Spotify"

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Diag| Considering item [https://fishandcrown.com/2016/10/07/instagram-star-isnt-what-she-seems/] "Instagram star isn’t what she seems"

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Diag| Considering item [https://fishandcrown.com/2016/09/03/eye-opening-short-film-give-it-a-look/] "Eye Opening Short Film"

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Diag| Considering item [http://veraview.com/?p=1411] "Who Wants a Video Wall?"
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Diag| Considering item [http://prolificmarketing.org/?p=1020] "Dan Tweets: Recap of National Small Business Week 2016"
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Diag| Considering item [http://prolificmarketing.org/?p=951] "10 Last-Minute Marketing Tips for Small Business Saturday"
Diag| Considering item [http://prolificmarketing.org/?p=915] "Dan Tweets: Recap of National Small Business Week"

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Diag| Considering item [https://blassmarketing.com/?p=2037] "Key Pointers to Get the Most from Focus Groups"
Diag| Considering item [https://blassmarketing.com/?p=2035] "M&A: A Call for Research During the Integration Process"

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Diag| Polling feed [http://abbeymecca.com/feed/]
Diag| Considering item [https://abbeymecca.com/?p=898] "HOPE for All Seasons Campaign Lifts Catholic Charities Brand"
Diag| Considering item [https://abbeymecca.com/?p=900] "What to Expect from Super Bowl LV"
Diag| Considering item [https://abbeymecca.com/?p=842] "The Buffalo and Erie County Naval & Military Park Puts Out the Call for Support"
Diag| Considering item [https://abbeymeccadev.com/amc/?p=723] "Thinking Outside the Box Results in an Innovative Approach for Logistics Brand"
Diag| Considering item [https://abbeymeccadev.com/amc/?p=717] "Campaign for Catholic Charities Appeal 2020 Delivers Power Message"
Diag| Considering item [https://abbeymeccadev.com/amc/?p=721] "Helping Good Brands Become Great Brands"
Diag| Considering item [https://abbeymeccadev.com/amc/?p=725] "Melissa Keith Promoted to Media Director, Elizabeth Ervolina Named Content Marketing Director"
Diag| Considering item [https://abbeymeccadev.com/amc/?p=636] "A Celebration Worthy of 50th Years in Business"

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Diag| Polling feed [http://hudsonvalleypublicrelations.com/feed]
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7903] "How to Make It Rain: Social Media Marketing"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7892] "Ali Adaptive Sports Lifts Up Those With Disabilities Physically And Emotionally"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7835] "Media Consumption 2020: Pivoting To A Digital World"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7803] "Feeling powerless against the forces of darkness. Don’t panic."
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7763] "Crisis Communications: Maintain Trust, Be Transparent and Keep Your Customers Informed"

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Diag| Storing alternate revision of existing post # 75240, "Crisis Communications: Maintain Trust, Be Transparent and Keep Your Customers Informed"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7707] "Here are some basic guidelines for Crowdfunding from a legal perspective . . ."

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Diag| Storing alternate revision of existing post # 24951, "Here are some basic guidelines for Crowdfunding from a legal perspective . . ."
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7639] "Tre Bella – A tribute to American Heritage"

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Diag| Storing alternate revision of existing post # 21664, "Tre Bella – A tribute to American Heritage"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7634] "Louis Vanaria and JoAnn Robertozzi – One Night Only!"

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Diag| Storing alternate revision of existing post # 21666, "Louis Vanaria and JoAnn Robertozzi – One Night Only!"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7625] "Get Up Close And Personal With 22 Artists Where They Work at the Gardiner Open Studio Tour"

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Diag| Storing alternate revision of existing post # 21668, "Get Up Close And Personal With 22 Artists Where They Work at the Gardiner Open Studio Tour"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7614] "Compass Asset Management Group Announces Ribbon-Cutting Ceremony Newburgh, NY Office"

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Diag| Storing alternate revision of existing post # 21670, "Compass Asset Management Group Announces Ribbon-Cutting Ceremony Newburgh, NY Office"

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