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Catalyst Insights! — Page 5

Catalyst Insights!

Maximize Your Investment in CX Discovery and Planning

by Catalyst Insights!

This white paper demonstrates and to create and use the three core building blocks of CX to align initiatives with customers’ desires, meet internal stakeholder objectives, and focus on those initiatives most likely to yield positive ROI. The post Maximize Your Investment in CX Discovery and Planning appeared first on Catalyst.

Making a difference, changing lives: The Nathaniel Rochester School Heroes Project

by Catalyst Insights!

It’s been an amazing journey. One that nearly a dozen Catalyst volunteers began about three months ago after a request for assistance came in from Nathaniel Rochester School fifth grade teacher Michelle Cope. Ms. Cope had a vision. Her students would choose a personal hero, read about the hero, then write essays about the person […]

6 ways CX testing can yield higher revenue

by Catalyst Insights!

Testing throughout the CX process ensures success Since I last wrote about killing the spec document, I’ve been thinking a lot about the customer experience design process. It amazes me that even with all the access to technology that marketers have, we still don’t test things as much as we should. When I talk about […]

Centralized or Distributed Marketing

by Catalyst Insights!

Franchises can achieve brand control by centralizing distribution of campaign communications while giving franchisees the flexibility to localize offers and content. The post Centralized or Distributed Marketing appeared first on Catalyst.

Nancy McCrave, Catalyst Customer Experience Designer, Featured in January issue of CRM Magazine

by Catalyst Insights!

Although customer journey mapping has been around for a while, there is renewed interest in it as the journey becomes increasingly digital. Nancy McCrave, customer experience designer at Catalyst, suggests in CRM Magazine (January 2016) that journey maps are only effective when treated as living, breathing things. “Often,” she says, “stakeholders see customer journeys as […]

The Retail Bank’s One-Stop Guide to Journey Mapping

by Catalyst Insights!

Although retail banks have long been at the forefront of customer experience improvement, customers’ banking needs are changing at lightning speed — almost as fast as the role of fintech.  Customers have high expectations for their bank, partly because so many leading traditional and virtual banks have made significant investments in these areas. To embrace […]

Centralized or distributed marketing? Striking a balance

by Catalyst Insights!

A franchise organization shouldn’t have to choose between centralized marketing or distributed marketing. A blended system is the answer. The post Centralized or distributed marketing? Striking a balance appeared first on Catalyst.

The right analytics for the auto services industry

by Catalyst Insights!

Analytics can give you a huge competitive advantage if implemented properly. But before you invest in them, it’s important to know which type works best for the automotive services industry. Although there are many different analytics applications, they basically fall into three groups: Descriptive Predictive Prescriptive What you invest in should depend on the objective […]

Mission Possible: Designing a great agency website

by Catalyst Insights!

Mission: Impossible The highest priority of an agency website should be to present the agency so that a prospective client quickly and easily knows who they are, what they do, and what makes them unique. The website must not only reflect the agency’s brand, its personality, and what it offers … it has to grab […]

Humanizing the Experience

by Catalyst Insights!

Why This Case Study Is Relevant It demonstrates how improving the customer experience at every level  increases engagement, builds customer relationships and generates ROI. Challenge The research showed that customers perceived the First Niagara website as “too bankerish.” It was not user-friendly or engaging. In its present state, the site was organized by the bank’s […]

Are you omnichallenged?

by Catalyst Insights!

Help It’s the omnichannel invasion. Much like the British Invasion of the 60s, there’s no stopping it. It’s here to stay. Are you ready for it? If your answer is no, don’t go running helter skelter. You’re not alone. According to Forrester Research, Inc., 90% of retailers are having trouble wrapping their heads around the […]

How Analytics Helped Oreck Boost Retail Sales by 10.1%

by Catalyst Insights!

Why This Case Study Is Relevant It shows how hard-core analytics, customer insight and predictive modeling can significantly increase retail sales while reducing acquisition costs. Challenge Oreck, a leading producer of home care products, sells through e-commerce and retail channels. But its cost to acquire new customers was not sustainable. In addition, it could not […]

New Guide for Automotive Services Industry: More Effective Life Cycle Marketing

by Catalyst Insights!

Catalyst, a marketing agency specializing in automotive services customer relationship marketing (CRM), has published a new life cycle marketing guide. “Your Guide to More Effective Life Cycle Marketing” details specific programs for each stage of the customer life cycle, from consideration through purchase through repurchase. These programs have been extensively tested in the automotive services […]

The Xeikon 3000 Digital Label Printing Series smoked the competition

by Catalyst Insights!

When you realize there’s always a C in B2B, you can come out blazing and set fire to an entire category. We ignited the engagement with a hot, cannot-be-ignored, relevant package and watched the sparks fly. Challenge Our primary goal of this campaign was to drive awareness and consideration of the Xeikon 3000 Series Digital […]

Your Guide to More Effective Life Cycle Marketing

by Catalyst Insights!

Whether your goal is bigger tickets, extra cross-sell, repeat visits, or all of the above, you will need a customer-focused life cycle marketing strategy. The post Your Guide to More Effective Life Cycle Marketing appeared first on Catalyst.

The downside of upselling

by Catalyst Insights!

In the automotive services category, upselling is a staple that companies use to bump up the ticket. But the real key to successful upselling is knowing your customer … before you attempt the upsell. Upselling is like any other successful business practice: It can be extremely profitable. But there can also be a downside. Here’s […]

Over 100,000 incremental visits make a very good year

by Catalyst Insights!

No, you read it correctly. Over 100,000 incremental store visits. How? By implementing customer life cycle marketing to drive gross margin and build long-term relationships with customers. Challenge Goodyear Auto Service Centers presented us with a challenge: help them develop more profitable customer relationships. To accomplish this, they needed to better understand their customers’ buying behaviors, […]

Catalyst Introduces Easier Version of CatalystLSM™

by Catalyst Insights!

Rochester, NY, September 15 — Catalyst, a Rochester, New York-based marketing agency, has introduced version 4.0 of CatalystLSM™, a local store marketing platform for franchisers and independent retailers to seamlessly manage their marketing communications at the local level. The Web-based platform lets franchisers and franchisees execute customized, local multichannel marketing programs while maintaining corporate control. […]

CRM Evolution Conference Presentation

by Catalyst Insights!

Paper presented at the CRM Evolution Conference, sponsored by CRM Magazine, August 17, 2015. The post CRM Evolution Conference Presentation appeared first on Catalyst.

Kill the Spec Doc

by Catalyst Insights!

The spec(ification) document is an awful thing. It’s large. No one reads it. Even when developers read it, they still ask questions. All the while you’re just hoping that when you put everything together you haven’t missed something important and it all makes sense. So how do we do it? How do we kill the […]

Diag| Polling feed [http://www.suddenwriteturn.com/feed/]
Diag| Considering item [https://suddenwriteturn.com/?p=7326] "How to Lose a Year of Your Life"
Diag| Considering item [https://suddenwriteturn.com/?p=7114] "Stasis vs. Social Distancing"
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Diag| Considering item [http://suddenwriteturn.com/?p=6014] "Swans and Ducklings: A Story of Self-Image"
Diag| Considering item [http://suddenwriteturn.com/?p=5976] "Rocks Calling: Confessions of A Petraphile"
Diag| Considering item [http://suddenwriteturn.com/?p=5943] "Divining The Key"
Diag| Considering item [http://suddenwriteturn.com/?p=3864] "Summit Thoughts"
Diag| Considering item [http://suddenwriteturn.com/?p=3820] "Cancer: A Retrospective"
Diag| Considering item [http://suddenwriteturn.com/?p=3773] "Adventures in Babysitting: Boys of Summer"

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Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7903] "How to Make It Rain: Social Media Marketing"
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Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7835] "Media Consumption 2020: Pivoting To A Digital World"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7803] "Feeling powerless against the forces of darkness. Don’t panic."
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7763] "Crisis Communications: Maintain Trust, Be Transparent and Keep Your Customers Informed"

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Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7639] "Tre Bella – A tribute to American Heritage"

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Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7634] "Louis Vanaria and JoAnn Robertozzi – One Night Only!"

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Diag| Storing alternate revision of existing post # 21666, "Louis Vanaria and JoAnn Robertozzi – One Night Only!"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7625] "Get Up Close And Personal With 22 Artists Where They Work at the Gardiner Open Studio Tour"

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Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7614] "Compass Asset Management Group Announces Ribbon-Cutting Ceremony Newburgh, NY Office"

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Diag| Polling feed [https://wordecon.com/feed/]
Diag| Considering item [http://wordecon.com/?p=110] "Example of a press release"
Diag| Considering item [http://wordecon.com/?p=72] "White Paper for B to B"
Diag| Considering item [http://wordecon.com/?p=52] "Web Content and Article for Client"
Diag| Considering item [http://wordecon.wordpress.com/?p=24] "Co-Editor of Personal Money Management Workbook."
Diag| Considering item [http://wordecon.wordpress.com/?p=14] "On-Site Mobile Device RF Protection and Forensics Extraction"
Diag| Considering item [http://wordecon.wordpress.com/?p=11] "It’s not Business As Usual in the MCC Business/Economics Department"

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Diag| Storing alternate revision of existing post # 18965, "It’s not Business As Usual in the MCC Business/Economics Department"
Diag| Considering item [http://wordecon.wordpress.com/?p=4] "The DCC / Brighton Shuttle Moves Students towards Their Goals, with Hope for Future Runs"

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Diag| Polling feed [http://abbeymecca.com/feed/]
Diag| Considering item [https://abbeymecca.com/?p=898] "HOPE for All Seasons Campaign Lifts Catholic Charities Brand"
Diag| Considering item [https://abbeymecca.com/?p=900] "What to Expect from Super Bowl LV"
Diag| Considering item [https://abbeymecca.com/?p=842] "The Buffalo and Erie County Naval & Military Park Puts Out the Call for Support"
Diag| Considering item [https://abbeymeccadev.com/amc/?p=723] "Thinking Outside the Box Results in an Innovative Approach for Logistics Brand"
Diag| Considering item [https://abbeymeccadev.com/amc/?p=717] "Campaign for Catholic Charities Appeal 2020 Delivers Power Message"
Diag| Considering item [https://abbeymeccadev.com/amc/?p=721] "Helping Good Brands Become Great Brands"
Diag| Considering item [https://abbeymeccadev.com/amc/?p=725] "Melissa Keith Promoted to Media Director, Elizabeth Ervolina Named Content Marketing Director"
Diag| Considering item [https://abbeymeccadev.com/amc/?p=636] "A Celebration Worthy of 50th Years in Business"

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Diag| Considering item [https://prolificmarketing.org/?p=1559] "Business Owner Interview with Mackenzie Frederick of Mackenzie Frederick State Farm"
Diag| Considering item [https://prolificmarketing.org/?p=1534] "Prolific Marketing’s 21 Days of Free"
Diag| Considering item [https://prolificmarketing.org/?p=1479] "New Year’s Resolutions for Better Marketing in 2020"
Diag| Considering item [http://prolificmarketing.org/?p=1189] "10 Ways to Use Facebook Live"
Diag| Considering item [http://prolificmarketing.org/?p=1109] "2017 Marketing Ideas"
Diag| Considering item [http://prolificmarketing.org/?p=1020] "Dan Tweets: Recap of National Small Business Week 2016"
Diag| Considering item [http://prolificmarketing.org/?p=1011] "7 Marketing Must-Haves When Starting A New Business"
Diag| Considering item [http://prolificmarketing.org/?p=973] "2016 Marketing Checklist: Kick Off the New Year with a Bang"
Diag| Considering item [http://prolificmarketing.org/?p=951] "10 Last-Minute Marketing Tips for Small Business Saturday"
Diag| Considering item [http://prolificmarketing.org/?p=915] "Dan Tweets: Recap of National Small Business Week"

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Diag| Considering item [https://blassmarketing.com/?p=3101] "Blass Marketing Honored with Prestigious BMA Carolinas ProAds Award for Dynamic Clariant ColorForward® Forecasting Brochure"
Diag| Considering item [https://blassmarketing.com/?p=2609] "The Pandemic Hits Home"
Diag| Considering item [https://blassmarketing.com/?p=2196] "What is an NPS Score and Why This Alone is Not Enough"
Diag| Considering item [https://blassmarketing.com/?p=2167] "Billboards are having a heyday in a digital world"
Diag| Considering item [https://blassmarketing.com/?p=2139] "How to increase website conversion"
Diag| Considering item [https://blassmarketing.com/?p=2080] "B2B Customer Research Can Reap Future Sales Revenue and a Whole Lot More"
Diag| Considering item [https://blassmarketing.com/?p=2048] "5 Ways Research Can Bring Value to any Organization"
Diag| Considering item [https://blassmarketing.com/?p=2045] "Website Usability Testing Can Improve Website Performance"
Diag| Considering item [https://blassmarketing.com/?p=2037] "Key Pointers to Get the Most from Focus Groups"
Diag| Considering item [https://blassmarketing.com/?p=2035] "M&A: A Call for Research During the Integration Process"

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Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-3022066626280324944] "Brands & Browser Functionality"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-4737478327804567922] "Do you know how non-customers perceive your brand?"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-5390075809923877769] "Dick's New Destination Store"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-7985194356233222868] "Global Competition & The Increased Importance of Carefully Crafted Messaging"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-4533712602744170101] "H-E-B Brand the Big Winner in the Texas Energy Outage"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-8420386252142171113] "Brand Spokespeople and Characters"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-4156856755719841433] "Customer Brand Insistence Revisited"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-3803661061558308900] "Brand Identity & Architecture"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-657255272518214926] "Pivoting Your Business During COVID"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-7701503236070138628] "The Evolution of the Trump Brand"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-7916398393789178683] "Trump Brand"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-2457189808829041352] "Retro Brand Imagery with Sexual Overtones"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-1719551795998715228] "Pretend Your Brand Has Died..."
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-1652288710161389810] "The Importance of Color in Brand Identity"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-6209001211699778783] "Developing the Brand Plan"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-9111065962288121671] "Affluence & Frequency of Purchase"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-3903698711303891323] "Out-of-the-Box Marketing Techniques"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-8550559923282033097] "Brand Benefit Cues"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-1983634289642943925] "Brand Research"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-6512336741122643912] "Tapping Into Human Needs"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-1660200086821079365] "Marketing Needs Assessment"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-3439125574032224760] "Transitioning to e-Commerce"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-7825132752566699683] "Comprehensive Brand Positioning Course"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-5496984139570470033] "Marketing and Marketing Communication Are Not the Same"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-1302759033964348860] "Marketing to Human Needs"

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Diag| Polling feed [https://displaysanddesigns.wordpress.com/feed/]
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1868] "Buffalo Startup Weekend is Back!"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1862] "Empire State Honey Producers Association at the NYS Fair!"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1859] "Have You Met Lisa?"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1856] "Buffalo Brewfest 2018"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1853] "It’s Brewing…"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1849] "July 2018 Newsletter: A Traveling Tour of Buffalo!"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1846] "Happy 716 Day!"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1844] "Preparations for the fall trade show Season!"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1841] "FBD2 is Closing…"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1838] "23rd Annual BNSME Golf Outing"

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Diag| Considering item [https://abcideabased.com/?p=6657] "Prep for Your Next Virtual Tradeshow Like a Pro"
Diag| Considering item [https://abcideabased.com/?p=6612] "How to Kickstart Stalled Content Marketing Plans, Part III: Measurement"
Diag| Considering item [https://abcideabased.com/?p=6598] "How to Kickstart Stalled Content Marketing Plans, Part II: Development"
Diag| Considering item [https://abcideabased.com/?p=6588] "How to Kickstart Stalled Content Marketing Plans"
Diag| Considering item [https://abcideabased.com/?p=6583] "Progressive Web Apps Keep Visitors and Earn Customers"
Diag| Considering item [https://abcideabased.com/?p=6540] "The Increasing Value of Corporate Video"
Diag| Considering item [https://abcideabased.com/?p=6515] "How PR Surveys & Polls Create Earned Media in 2020"
Diag| Considering item [https://abcideabased.com/?p=6443] "NY Traveler Intentions Post-Quarantine"
Diag| Considering item [http://abcideabased.com/?p=6414] "What Does It Mean To Be a Facebook Marketing Partner?"
Diag| Considering item [http://abcideabased.com/?p=6339] "Tips for Keeping Up Destination Marketing During Crisis"

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Diag| Considering item [https://paulinebartel.com/?p=2643] "8 Ways to Celebrate Gone With the Wind’s 80th Anniversary"
Diag| Considering item [https://paulinebartel.com/?p=2585] "China and Flatware Complete Bartel Communications’ 20th Company Anniversary"
Diag| Considering item [https://paulinebartel.com/?p=2477] "20th Business Anniversary of Bartel Communications"
Diag| Considering item [https://paulinebartel.com/?p=2451] "95th Business Anniversary Profile: Pamela Marinello"
Diag| Considering item [https://paulinebartel.com/?p=2439] "95th Business Anniversary Profile: Jo-Ann White"
Diag| Considering item [https://paulinebartel.com/?p=2429] "95th Business Anniversary Profile: Sandra Nardoci"
Diag| Considering item [https://paulinebartel.com/?p=2412] "5 Fast Facts About Business Anniversaries"
Diag| Considering item [https://paulinebartel.com/?p=2402] "Curious Commonalities Between Casablanca and Gone With the Wind"
Diag| Considering item [https://paulinebartel.com/?p=2376] "Don’t Ignore In-Between Business Anniversaries"
Diag| Considering item [https://paulinebartel.com/?p=2356] "Local 100th Birthday Bash Celebrates Olivia de Havilland of Gone With the Wind"

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