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Corporate Communications Inc

Corporate Communications Inc

The Best Call-to-Action Buttons: Use Colors to Boost Engagement

by Corporate Communications Inc

When people think of a great website, they don’t often think of the various buttons throughout the pages. There are plenty of factors that go into a quality site: functionality, design, user experience, mobile capability, and great content – all presented in a concise, visually appealing way.  The buttons never get the spotlight. Until now.  […]

What Is Local SEO?

by Corporate Communications Inc

Search Engine Marketing (SEM) has evolved rapidly over the years. This all-encompassing digital strategy involves everything from keyword research, on-page search engine optimization and analytics tracking to Pay Per Click (PPC) advertising, social media management, and content development. Lots and lots of content. But local SEO is often overlooked as a meaningful approach to digital…  read more →

Virtual Holiday Cookie Bake-Off

by Corporate Communications Inc

2020 was… a lot. Because it’s been such a difficult year for everyone, we realized the importance of actually taking some time to do things that are enjoyable, fun, and engaging. For us, that meant having a friendly baking competition with a virtual twist. The best part about a virtual cooking competition? You can just […]

Top 5 Email Marketing Blunders (Don’t make these email marketing mistakes)

by Corporate Communications Inc

Email marketing can do wonders for your business. It can help you generate new sales prospects, strengthen existing relationships, and grow your brand. Though many digital marketing strategies have evolved, email marketing is still vital.  It’s not just about sending mass emails out, either. You want to actually get engagement and conversions – and a […]

Top 5 Business Growth, Email Marketing Tactics

by Corporate Communications Inc

Whatever product you’re selling, service you’re offering, or industry you’re involved in – digital marketing is crucial. Because there are so many different facets of digital marketing, it’s important they all work congruently and you’re not skipping out on any resources you have available to you. Email marketing might seem antiquated because it’s been…  read more →

Top 5 Business Growth, Email Marketing Tactics

by Corporate Communications Inc

Whatever product you’re selling, service you’re offering, or industry you’re involved in – digital marketing is crucial. Because there are so many different facets of digital marketing, it’s important they all work congruently and you’re not skipping out on any resources you have available to you. Email marketing might seem antiquated because it’s been…  read more →

How Will The Pandemic Impact The Future of E-commerce.

by Corporate Communications Inc

As people have been required to isolate as much as possible to help prevent the spread of the virus, they have found that E-commerce isn’t simply just for convenience anymore, it is now becoming an essential component of their regular shopping routines. You can purchase almost anything you need these days with online access and […]

Password Security – What Makes a Strong Password

by Corporate Communications Inc

The Internet is not what it used to be. Simple HTML pages with text and a few images are a thing of the past. Now, websites are developed to be dynamic, powered by Artificial Intelligence, updating regularly to more effectively sell you things, provide services, and interact with other sites & platforms. We store our […]

Get to Know: Bethany Dudek

by Corporate Communications Inc

Bethany Dudek, a member of our visual design team, recently collaborated with Hedonist Chocolates, an artisan chocolate shop in the South Wedge of Rochester, to create a Valentine’s Day Chocolate Collection. The theme of the collection is “Owl Always Love You” and each chocolate is adorned with one of Dudek’s custom owl designs. Beth’s love […]

How to Craft Social Media Content That People Want to Read

by Corporate Communications Inc

Content strategy is just as important as having a presence on social media. But what makes a post stop a reader from scrolling by and engaging with the social media post? Keep reading to learn more about our tips to create the best content for your business. Know your audience on your social media channels. All […]

IP Propagation: The Waiting Game

by Corporate Communications Inc

So, you’re ready to launch a new website. The files are all uploaded to the server, you’ve double checked to make sure all the links are working, and Google Analytics is in place. The last step is to change your domain IP address so that the world can view your hard work. You log into […]

Corporate Communications, Inc. Celebrates New Director of Business Development, Vince Hesketh.

by Corporate Communications Inc

Vince Hesketh was welcomed as the new Director of Business Development bringing with him a wealth of knowledge and experiences across several industries. Vince’s background is highlighted by management roles in IT, Sales & Marketing, Operations, R&D, Environmental, and the NFP sector. He holds Business degrees from both RIT and the University of Rochester Simon […]

Vince Hesketh Welcomed as the New Director of Business Development at Corporate Communications, Inc.

by Corporate Communications Inc

Vince Hesketh was welcomed as the new Director of Business Development bringing with him a wealth of knowledge and experiences across several industries. Vince’s background is highlighted by management roles in IT, Sales & Marketing, Operations, R&D, Environmental, and the NFP sector. He holds Business degrees from both RIT and the University of Rochester Simon […]

What is Website Accessibility?

by Corporate Communications Inc

And why should I care about it? Due to a rapid increase in legal actions over the past few years, ADA Compliance for websites and applications is rapidly becoming a common standard for businesses and organizations to act in accordance with these accommodations — and in some cases it’s even mandatory. Unfortunately, the specific requirements […]

Matthew Mitchell Named President of Corporate Communications, Inc.

by Corporate Communications Inc

Matthew Mitchell was recently named President of Corporate Communications, Inc., a digital marketing agency in Rochester, NY. This comes after former President and founder of the company, Terry Palis announced his retirement from the agency. Mitchell began his tenure at Corporate Communications, Inc. as a co-op student from RIT in 1996.  Prior to his promotion […]

Managing Passwords

by Corporate Communications Inc

You need to protect yourself in this online environment. That is a fact. So far, companies and app writers have settled on using passwords to keep our information safe. Unfortunately, the recommended way to do that is to have a different password for every website you set up an account with. However, when you have a […]

Why You Need To Audit Your Web Presence

by Corporate Communications Inc

Have you taken a good look at your web presence lately? Sure, you have a website, but I mean have you recently reviewed all facets of your online brand to see how it’s performing and how it is perceived by your target audience.    As marketers we all know that building and maintaining a quality online marketing strategy […]

The Key to Social Media Success

by Corporate Communications Inc

We already know that social media is a place to provide information, share content and observe social actions. But sometimes the lines get blurred when it comes to professional social media accounts and personal social media accounts. As social media continues to play a major role in digital marketing, it’s important to understand how to […]

The Top 4 SEO Metrics

by Corporate Communications Inc

As a digital marketer, measuring the success of your work through SEO is essential. Fortunately, there are easy-to-use and understand online tools (like Google Analytics), which provide marketers with a chance to analyze and break down reports to monitor their SEO metrics. Organic Traffic Organic traffic is the online traffic that you earn when you […]

Top 4 Tips for a Successful Brand Development

by Corporate Communications Inc

Your brand is your promise to your consumers and should represent who you are and how you do it, both visually and in writing. That’s why developing a new brand identity is such a big job to take on. Any successful brand development should be fueled by research and defined by strategy so it best […]

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