The Highlands at Pittsford was ready to update their 7-year-old website. The messaging was up to date, but the story needed to be told in a new way so that it could reach the right people. New videos and photos give an insider look […]
At K2, we were excited to help our friends at Verona Street Animal Society by designing their annual appeal letter. The letter asks the question, “How will you celebrate Valentine’s Day?” This is the time of year to remind those closest to you that they hold a special place in your heart, and make sure […]
At K2, we were excited to help our friends at Verona Street Animal Society by designing their annual appeal letter. The letter asks the question, “How will you celebrate Valentine’s Day?” This is the time of year to remind those closest to you that they hold a special place in your heart, and make sure […]
At K2, we were excited to help our friends at Verona Street Animal Society by designing their annual appeal letter. The letter asks the question, “How will you celebrate Valentine’s Day?” This is the time of year to remind those closest to you that they hold a special place in your heart, and make sure […]
K2 Communications had the opportunity to work on a very important campaign. As most of you know, the opioid crisis has hit unbelievable proportions in the last few years. It is a crisis which affects all walks of life. Race, age or address don’t seem to matter. The FLACRA Opioid Treatment and Response Team Our client, Finger […]
K2 had the exciting challenge of rebranding Fairport Savings Bank, a community bank that has now been serving the Rochester area for 130 years. FSB needed a revived brand that conveyed its warm and friendly customer experience and proud local history, while leveraging its modern and competitive product offering. Branding components After research and many […]
We are pleased to announce that out of more than 5,000 submissions from 24 countries, K2 Communications has been named a double winner in the 2018 Summit Creative Award® competition. The winning works were produced for Rochester Institute of Technology and Eastview Mall. K2 won a silver award in the Exhibit category for an exhibit created for […]
Our new TV spot Bud and his wife, Peggy, moved to The Highlands at Pittsford this summer. They’re meeting new friends, seeing some familiar faces, and enjoying all there is to do at The Highlands. In our latest TV commercial, Bud and friends encourage those […]
The Rebranding of Home Leasing Home Leasing, LLC., was in need of a brand overhaul and a corporate website that better reflects who they are as an organization now, and into the future. Their website serves as a communication channel for all current […]
Partners in need We saw the sign in the sky…A “K” and a “2”. Someone needed our help. And they needed it now. We knew what we had to do. Our friends at Partners + Napier were in trouble, and time was running out. […]
Special Olympics is the largest global public health organization dedicated to serving people with intellectual disabilities. In 2012, Special Olympics launched Healthy Communities, an innovative global initiative that promotes access to inclusive health, builds on the success of Special Olympics Healthy Athletes screenings, and opens doors to wellness and […]
The making of a television commercial K2 had the wonderful opportunity to work with a talented team to produce four TV spots depicting Eastview Mall fashion through the change of seasons. The spots came to life by shooting on a whimsical, fantasy stage setting. The various facets of concepting and producing these spots took place over nearly […]
Summit International Awards for K2 web work. We are proud to announce that K2 Communications has been recognized by the Summit International Awards for outstanding work in the category of Consumer Websites. The SIA is the oldest and most prestigious organization administering marketing awards nationally for advertising and marketing firms with limited billings. We would […]
Transforming the trucking industry E. Philip Saunders is a man who looked into the future and saw opportunity in the creation of the country’s interstate highway system. When it was still being conceived and built, Mr. Saunders—working at his father’s gas station—envisioned a network of refueling stops to help service the nation’s truckers while lending […]
When you have a complex story to present and want people to understand it quickly, you have to get creative with animated video. When you have to get creative, you hire K2. That’s what the Finger Lakes Performing Provider System (FLPPS) did when they needed to […]
The Harley School is celebrating their 100th anniversary. K2 was honored when they asked us for exhibit design to help them mark the occasion. The Harley School has a rich history of offering the freedom of a progressive education, allowing students to “develop from […]
This has been the lead-in to many of the TV spots K2 has created for The Highlands at Pittsford. We are fortunate to have found a wonderful spokesperson. Joan exemplifies our brand messaging for The Highlands: witty, intelligent, fun and real. No actors, no phony scripts. Joan tells it like it is in her own […]
No, no, not like that. But we do like people to see our stuff. As in our exhibit design. And we’ve done a lot. We’ve designed a few already this year—with more in the works—so we’re a well-oiled machine when it comes to branding, designing, fabricating and installing whatever your space needs. We get excited […]
