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Marx Communications

Marx Communications

Personal Branding Tips: How to Ensure Success for 2021

by Marx Communications

2020 has been a challenging year and 2021 promises its own challenges. But let’s not allow that to detract from your personal brand. With that in mind, let’s look at some personal branding tips that will help you to succeed in 2021 and beyond. But first, why should you even care about building a personal […]

Your Content and Social Media: What You Need to Know

by Marx Communications

Content and social media seem like the ultimate pair — you create content, social media helps you amplify it. Engagement on social media boosts brand awareness, brand authority, and even website traffic.  But what if you pour all your time and energy into your content creation, but don’t see the results that you want on […]

The Perfect Elevator Pitch Formula You Need to Know

by Marx Communications

You step into a conversation at a networking event and someone asks that ominous question, “So what do you do?” Anyone who has ever had a business or personal brand knows this question all too well. How do you answer? This is where a good elevator pitch can make all the difference.  But what is […]

B2B Content Marketing: 5 Trends That You Need to Watch in 2020

by Marx Communications

How has B2B content marketing changed since the start of the pandemic? What challenges do content marketers face? What do successful content marketers do that set them apart from others? Answers to these questions and more can be gleaned from a new report on content marketing trends. This report, The B2B Content Marketing Benchmarks, Budgets, […]

How to Boost Your Strategy with B2B Video Marketing

by Marx Communications

  B2B video marketing has raised a few eyebrows in recent years. Some find it hard to picture B2B CEOs scrolling through video on social media or surfing YouTube, especially to view business-related content.  So we have to ask the question: Is video B2B marketing a viable tactic for your strategy?  We 100% believe it […]

Data Storytelling: How to Win Serious Media Coverage

by Marx Communications

Data and storytelling are probably two words that you wouldn’t expect to go together. But they do. Data storytelling can be a key way to turn dry facts into exciting stories — a transformation that could win high-tier media coverage for your brand. But what is it and how can you use it? Let’s look […]

How to Improve Your B2B Buying Process During COVID-19

by Marx Communications

We’ve seen a lot of changes this year because of COVID-19 — and even the B2B buying process has not been immune! It makes sense, since the world has been in varying stages of requiring quarantining, lockdowns, and social distancing. In fact, buying in general, whether B2B or B2C, has experienced marked changes throughout this […]

10 Personal Branding Tools That Will Help Your Strategy

by Marx Communications

Tools are part of our every day lives — whether it’s the classic hammer and screwdriver, computer software, or specialized apps that help you do what you do better. And when it comes to your personal branding strategy, there are tools that can help you to soar. Before we get into exactly what tools can […]

How to Boost Your LinkedIn for Personal Branding During the Pandemic

by Marx Communications

While a number of industries are fluctuating due to the ongoing COVID-19 pandemic, that doesn’t mean your marketing strategy should grind to a halt. That’s especially true regarding using LinkedIn for personal branding. Personal branding is about establishing your reputation in the mind of others. And LinkedIn is an excellent place to do so.  LinkedIn […]

How to Win at Content Marketing During a Pandemic

by Marx Communications

Unprecedented times. Uncertain times. Disastrous times. All terms used to describe the current pandemic. But what does that mean for your content marketing, thought leadership and personal branding strategies? Can you continue your content marketing during a pandemic? And how can you not just “get by” but excel with your content marketing strategy during this […]

How to Ace Video for Personal Branding

by Marx Communications

Looking for that next thing to give your personal brand a leg up? How about video? Using video for personal branding has helped many people to expand their brand and reach more audiences  And COVID-19 has created an atmosphere where video thrives. Think about it….now that so many of us are working from home, video […]

How to Create a Personal Brand During COVID-19

by Marx Communications

When laying out your strategy, you probably never thought you’d be creating your personal brand during COVID-19, a global health crisis that caught everybody off guard. But here we are. So what now? Do you continue with your personal branding strategy or do you hit the pause button? If you do continue, what is different? […]

How to Deploy a Successful Communications Strategy During COVID-19

by Marx Communications

COVID-19 is putting businesses everywhere under a microscope. Some have seen this as an opportunity to make a buck off the situation. Others, hesitant to make a wrong move, do nothing. But there’s a lot you can do to help your brand and audience during this uncertain time. And a lot of your success will […]

PR and Marketing: How to Communicate During COVID-19

by Marx Communications

  There is no denying that these are stressful times — COVID-19 is changing the face of many businesses. But how should this affect your PR and marketing strategies? That’s the all-important question at the moment for many brands. A recent study from Kantar gives some insight into how consumers expect businesses to act during […]

Crushing It in 2020: 8 Marketing Trends You Need to Know

by Marx Communications

What’s the secret to crushing it in marketing this year? Knowing the right marketing trends can make all the difference. Marketing is more than creating ads. Marketers engineer experiences that wow and attract audiences — from a seamless content strategy that hits right on customer pain points, to creating offers that excite them, to email […]

PR and Marketing During COVID-19: What You Need to Know

by Marx Communications

COVID-19, otherwise known as Coronavirus, has been wreaking havoc across the globe, with countless people practicing “social distancing” and staying home as much as possible. How does this affect your PR and marketing strategies? Let’s take a look at what you need to know and do during this difficult time. Perhaps you’ve personally seen the […]

8 Conversational Writing Tips That Will Boost Engagement

by Marx Communications

What is conversational writing? It is a way of writing that imitates everyday speech. Instead of reading like a textbook, it reads more like a conversation between two friends.  Writing conversationally is not just about relaying facts. While your content is meant to teach your audience, conversational content uses a more relaxed, approachable style than, […]

5 Powerful Ways to Craft the Best Content for Your Personal Brand

by Marx Communications

As content marketing progresses, we learn more and more about how audiences interact with our content. And as we understand more, we’re able to create the best content possible, whether for our business or personal brand. If you are working to develop your personal brand, content creation is absolutely critical. Why do we say this? […]

How to Succeed with Personal Branding on LinkedIn

by Marx Communications

LinkedIn has all the features needed for personal branding. From its resume-like feel to its in-house publishing platform, you’ll find everything to make your brand shine. But that doesn’t mean that your personal brand will be an automatic success. You’ll need to know a few tactics to succeed in personal branding on LinkedIn. Why Use […]

10 Awesome Content Marketing Tools That Will Up Your Strategy

by Marx Communications

  Your B2B content strategy is like a machine — it needs regular maintenance to run smoothly. And that’s where content marketing tools come in. Tools help you to maintain your content strategy and get the best results. And we’ve seen some amazing tools come out recently that we want to tell you about. Tools […]