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Marx Communications

Marx Communications

How to Deploy a Successful Communications Strategy During COVID-19

by Marx Communications

COVID-19 is putting businesses everywhere under a microscope. Some have seen this as an opportunity to make a buck off the situation. Others, hesitant to make a wrong move, do nothing. But there’s a lot you can do to help your brand and audience during this uncertain time. And a lot of your success will […]

PR and Marketing: How to Communicate During COVID-19

by Marx Communications

  There is no denying that these are stressful times — COVID-19 is changing the face of many businesses. But how should this affect your PR and marketing strategies? That’s the all-important question at the moment for many brands. A recent study from Kantar gives some insight into how consumers expect businesses to act during […]

Crushing It in 2020: 8 Marketing Trends You Need to Know

by Marx Communications

What’s the secret to crushing it in marketing this year? Knowing the right marketing trends can make all the difference. Marketing is more than creating ads. Marketers engineer experiences that wow and attract audiences — from a seamless content strategy that hits right on customer pain points, to creating offers that excite them, to email […]

PR and Marketing During COVID-19: What You Need to Know

by Marx Communications

COVID-19, otherwise known as Coronavirus, has been wreaking havoc across the globe, with countless people practicing “social distancing” and staying home as much as possible. How does this affect your PR and marketing strategies? Let’s take a look at what you need to know and do during this difficult time. Perhaps you’ve personally seen the […]

8 Conversational Writing Tips That Will Boost Engagement

by Marx Communications

What is conversational writing? It is a way of writing that imitates everyday speech. Instead of reading like a textbook, it reads more like a conversation between two friends.  Writing conversationally is not just about relaying facts. While your content is meant to teach your audience, conversational content uses a more relaxed, approachable style than, […]

5 Powerful Ways to Craft the Best Content for Your Personal Brand

by Marx Communications

As content marketing progresses, we learn more and more about how audiences interact with our content. And as we understand more, we’re able to create the best content possible, whether for our business or personal brand. If you are working to develop your personal brand, content creation is absolutely critical. Why do we say this? […]

How to Succeed with Personal Branding on LinkedIn

by Marx Communications

LinkedIn has all the features needed for personal branding. From its resume-like feel to its in-house publishing platform, you’ll find everything to make your brand shine. But that doesn’t mean that your personal brand will be an automatic success. You’ll need to know a few tactics to succeed in personal branding on LinkedIn. Why Use […]

10 Awesome Content Marketing Tools That Will Up Your Strategy

by Marx Communications

  Your B2B content strategy is like a machine — it needs regular maintenance to run smoothly. And that’s where content marketing tools come in. Tools help you to maintain your content strategy and get the best results. And we’ve seen some amazing tools come out recently that we want to tell you about. Tools […]

Personal Branding: How to Grow Your Social Media Audience

by Marx Communications

With billions of active users, social media has incredible power to fuel your personal branding strategy. But a lot of that power depends on the size of your social media audience. Let’s look at how you can grow your audience effectively and make the most of your social media for branding. You may have begun a […]

What is Personal Branding and How to Use It for Your Business

by Marx Communications

If you think that personal branding just benefits you, then you’re mistaken. It’s a strategy with far-reaching benefits. But to see why, let’s answer the question, what is personal branding and then examine how a personal brand can support our business. In this article, we’ll provide a solid personal branding definition and practical ways your […]

AI and Content Writing: How to Adapt to the Future

by Marx Communications

Content has ruled digital strategies for the past couple decades now — and with that reign, we’ve seen some great content writing, as well as some misfires. But that’s all human error — unavoidable, right? Well, the recent evolution of AI has given us reason to think again. With recent developments in the realm of […]

How to Succeed in Personal Branding on Social Media

by Marx Communications

Social media is like a blank canvas for both personal and work life. Depending on how you use it, you can draw attention to your expertise and establish a solid reputation in your industry. There’s no doubt that there’s an important place for personal branding on social media. But before we get into the ins […]

2019 In Review: Our Top Marketing & PR Posts of the Year

by Marx Communications

2019 has been a blowout year — with exciting initiatives inside the PR and marketing sphere. It’s been a wonderful year for new tactics and tools, as well as new studies with powerful insights into how we form our strategy. But sticking closer to home, let’s look at our top posts from the past year. […]

The 10 Biggest Personal Branding Mistakes People Make

by Marx Communications

Personal branding has risen in popularity over the past few years — and with that popularity, we’ve also seen mistakes pop up. Which begs the question, how can you create a personal brand while avoiding the biggest pitfalls along the way? Let’s discuss that question. What is a Personal Brand? Before we get into our […]

15 Personal Branding Experts You Need to Check Out

by Marx Communications

Today you can’t have a robust business without a solid personal brand. But it’s not always easy to know where to start. That’s why I wanted to share with you a list of 15 personal branding experts whose content can help you to develop and polish your own brand.   Personal branding is an important […]

How to Upgrade Your PR Strategy for 2020

by Marx Communications

Say you need surgery. Would you go to a doctor who hasn’t updated his techniques for the last 10 or 15 years? Of course not! New and better techniques have since come out and you want someone familiar with those. The same is true with your PR strategy. You want to be sure that you’re […]

Personal Branding: What It Is and How to Do It Right

by Marx Communications

Personal branding puts you in front of your brand instead of behind it. It’s not about dressing you up and giving you a script. It is about taking you — the person you really are — and showing your audience what you’re all about.  A personal brand is a relatively new concept. Traditionally, CEOs were […]

How to Improve Your B2B Content Marketing

by Marx Communications

B2B content marketing has become a mainstay in many businesses. But many companies are hitting a wall — not notching all the results that they want. What should they do? Say you notice a water spot on your ceiling. Would you demand an entire, new roof? Of course not. You would take the time to […]

PR and Social Media: How to Adapt Your PR Strategy

by Marx Communications

Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled. After all, social media was initially created to connect family and friends, not brands. At least, that’s how it was in the beginning. But […]

PR’s Public Relations Crisis: How to Fix It

by Marx Communications

Ironically, despite the ballyhoo and effusions, PR is facing its own PR crisis. It turns out PR folks (myself included) aren’t master communicators when it comes to our own profession. A recent study showed that a significant number of executives don’t believe that PR delivers good value for their brand. What can we do to […]