Tipping Point Communications

Five Key Takeaways from the 2019 IAAPA Expo

by Tipping Point Communications

As an agency with a focus on marketing destinations and attractions, one of the biggest events we look forward to each year is the International Association of Amusement Parks and Attractions’ (IAAPA) annual expo in Orlando, Florida.

How to Set SMARTer Marketing Goals for 2020

by Tipping Point Communications

As we inch closer to the new year, many teams are thinking about new goals; they’re looking at the goals they set for 2019, seeing how well they did (or how much they missed by), and using that information to set new bars to clear in 2020.

4 Things to Test Before Sending Out Your Next Email Campaign

by Tipping Point Communications

For brands that use email as part of their inbound marketing efforts, the reality of the results can often be discouraging. Believe it or not, if your emails are seeing an open rate of 30%, your brand is actually doing quite well for itself (and depending on your industry, you may not even get as […]

Three Ways Attraction Marketers Can Increase Foot Traffic this Holiday Season

by Tipping Point Communications

With the holidays centered around spending time together, this time of year is the perfect excuse for destination marketers to experiment with new, family-focused events, or to leverage existing events to help generate additional turnstile turns for your attraction.

Three Ways to Overcome the Challenges of PR in Higher Education

by Tipping Point Communications

Believe it or not, being a marketer in the world of higher education comes with its own unique set of challenges; while the fundamentals of public relations at colleges and universities are similar to those of other organizations and businesses, higher ed PR pros must constantly work to juggle different messages for different departments across […]

Three Ways to Make Your Bank Stand Out in Today’s Digital Market

by Tipping Point Communications

The banking landscape is changing. Fast.

The Trifecta of Transparency in the Ad Agency World

by Tipping Point Communications

In a recent agency meeting, one leader challenged the team to become stronger business partners with our clients. To do this, she said, you need to know what keeps them up at night. To truly solve clients’ business problems, we need to have a deep understanding of what’s on the line. Everyone has something that […]

6 Ways Top DMOs Dominate Paid Search for Their Destination

by Tipping Point Communications

If you want to generate leads and drive attendance to your destination, Google Ads is the place to do so. Utilizing paid search and remarketing capabilities with Display, desination marketers can get in front of their potential and current customers at every step of the marketing funnel. Although Google Ads is very effective for marketing […]

Three Ways to Thrill Theme Park Visitors with Authentic Content

by Tipping Point Communications

As the internet continues to get cluttered with paid content and sponsored advertisements, it’s becoming more difficult for attraction marketers—and brands, in general—to connect with their potential customers.

How to Create a More Meaningful Persona for Your Next Media Buy

by Tipping Point Communications

Media buying strategy depends on many things. At its simplest state, the strategy behind a media buy is intended to connect the right audience with the advertiser’s message. There is a lot of data available to media buyers (rates, ratings, impressions, first or third-party data, ComScore, Nielson), but for media buyers to build the most […]

2019 Industry Awards Recap: Tipping Point Takes Home 14

by Tipping Point Communications

That’s a wrap!

Why I Told My Employees #WhatKeepsMeUp

by Tipping Point Communications

In last month’s agency meeting, one leader challenged the team to become stronger business partners with our clients. To do this, she said, you need to know what keeps them up at night. To truly solve clients’ business problems, we need to have a deep understanding of what’s on the line. Everyone has something that […]

Strategies and Tactics for Weather-Triggered Advertising

by Tipping Point Communications

The world of digital is all about targeting. Our ability to become as precise and narrow, the better. For example, digital media buys can target by demographics and psychographics, behavioral and contextual factors:

The Missing Ingredient That Cost Pepsi, Bloomingdale’s and Bud Light Millions…and Hurt Their Reputation

by Tipping Point Communications

The old adage, “I’m responsible for what I say, not for what you understand,” should never be applied in marketing or advertising. Thoughtful and deliberate marketing concepts encourage consumers to consider a specific perspective or take a specific action. Creativity should capture the interest of the audience, trigger an appropriate emotional response, and connect a […]

3 Creative Concepts That Could Have Been Saved By Focus Groups

by Tipping Point Communications

The old adage, “I’m responsible for what I say, not for what you understand,” should never be applied in marketing or advertising. Thoughtful and deliberate marketing concepts encourage consumers to consider a specific perspective or take a specific action. Creativity should capture the interest of the audience, trigger an appropriate emotional response, and connect a […]

9 Dos and Don’ts of Managing Google Search Ad Campaigns

by Tipping Point Communications

From the outside looking in, Google advertising is a scary-looking platform. It’s big: it’s easy to get distracted by all the bells and whistles, and it’s continually changing. That being said, it does provide countless ways to grow businesses of any size. Although it may seem scary, it’s actually easy to create an account and […]

2019 Google Ad Budget Guide: More Traffic, Opens and ROI

by Tipping Point Communications

From the outside looking in, Google advertising is a scary-looking platform. It’s big: it’s easy to get distracted by all the bells and whistles, and it’s continually changing. That being said, it does provide countless ways to grow businesses of any size. Although it may seem scary, it’s actually easy to create an account and […]

The 2019 Broadcast TV Upfront is in the Books – Here’s What You Need to Know

by Tipping Point Communications

Every year in early May, New York City hosts television’s annual upfront week, as well as all of the extravagant presentations, big stars and swanky parties that come along with it. This is the time of year when networks unveil new fall programming lineups, announce cancellations, and spill other critical industry shakeups. The 2019 upfront […]

3 Insights from the 2019 TV Upfronts That Will Help You Crush Your Fall Media Buy

by Tipping Point Communications

Every year in early May, New York City hosts television’s annual upfront week, as well as all of the extravagant presentations, big stars and swanky parties that come along with it. This is the time of year when networks unveil new fall programming lineups, announce cancellations, and spill other critical industry shakeups. The 2019 upfront […]

5 Reasons You Should Hire an Agency for Marketing Communications

by Tipping Point Communications

Should your business hire a marketing communications agency, or handle your marcom in-house? This is a critical decision for every business and one that is vital to success. There are certainly pros and cons to both, but if you want to grow your business, hiring an agency to handle your marketing is the right choice. […]