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Tipping Point Communications

Tipping Point Communications

Through The Eyes of an Intern Blog Series Part 3 (Final)

by Tipping Point Communications

For my final blog of this series, I thought I would share what Tipping Point has taught me since my first day in August. Not only have I checked all of the boxes on my “intern opportunities” sheet, but I have learned what it’s like to work in an office, at a marketing communications agency and with a diverse […]

What You Should Know About The Facebook “Special Ads” Category Targeting

by Tipping Point Communications

As of August 2019, Facebook has instituted a “Special Ads” category for advertising related to housing, employment, credit and more recently, social issues, elections and politics. Ads that fall within the “Special Ads” category have seen their audience targeting options significantly reduced.

The Dos and Don’ts of Brand Promotion During Negative News Cycles

by Tipping Point Communications

In today’s world, it’s important to find that delicate balance between brand promotion and showing empathy during such volatile times. Many companies are challenged with how to appropriately promote their services or products when 2020 has produced a constant flow of unprecedented events from a global pandemic to empowering social justice movements, celebrity scandals, and […]

Through The Eyes of an Intern Blog Series Part 2

by Tipping Point Communications

Welcome back for this series second blog – can you believe I am almost through week three? I certainly cannot, the days have flown by.

Through The Eyes of an Intern Blog Series Part 1

by Tipping Point Communications

I’ll start this series by introducing myself. My name is Kayla Holley and I am an intern for Tipping Point Communications’ Client Strategy and Relations team this fall. I’m a junior in the public relations and business administration programs at SUNY Oswego, as well as president of the SUNY Oswego chapter of PRSSA.

Avoid These Common AP Style Mistakes Make by PR Pros

by Tipping Point Communications

Tried and true, AP Style was created by reporters for use in editorial content from essays to articles to press releases and more. Stylistically, it has standardized the way that we communicate news and has streamlined the editing process for decades. Even after all these years, the truth remains that proper grammar and compliance to […]

What you need to know about the Facebook Boycott starting July 1, 2020

by Tipping Point Communications

As your trusted communications partner, it is our duty and responsibility to ensure that we notify you of marketing-related decisions that could negatively impact your brand. Frequently asked questions about the “Facebook Boycott,” otherwise known as #StopHateForProfit, are below.

Top 10 Tips for Media Interviews in Uncertain Times

by Tipping Point Communications

Over the past few months, Tipping Point Communications has been working with our clients to ensure that their key messages are being heard by their target audiences and using traditional media during an untraditional time. Despite the impact of COVID-19, journalists still want to air compelling stories that are of interest to their viewers. While […]

Client Spotlight: “Harley at Home” Eases Transition to Remote Learning

by Tipping Point Communications

Day-to-day life has been impacted by the current public health crisis across the country, and schools everywhere have been forced to ensure that the students they serve have access to ongoing educational opportunities.

Advertisers Adapting to Change

by Tipping Point Communications

Given the many changes that we have been experiencing together within the last few weeks, our lifestyles have altered considerably, and we are now getting settled into our new “normal.” That’s true for consumers, too.

US Census-We Need Your Participation!

by Tipping Point Communications

As more members of our community are self-isolating and spending time at home, there is no better time to fill out the 2020 United States Census Survey.

Marketing Communications Advice for an Unprecedented Global Pandemic

by Tipping Point Communications

The seriousness and global impact of COVID-19 is evolving by the hour and it’s a scary time for all. The struggle for many businesses right now is defining the right balance between showing appropriate sensitivity and empathy with the need for business continuity. In times of uncertainty, people want to know your business has the […]

4 Ways to Effectively Communicate About COVID-19

by Tipping Point Communications

As the coronavirus (COVID-19) continues to spread across the U.S., the potential for serious disruption to business operations grows along with it. Advance crisis communications planning is critical, yet many companies and organizations have not yet started discussing potential scenarios, stakeholder impacts and required advance communications to help mitigate impact. Waiting until you’re in a […]

4 Reasons to Consider a Retainer Relationship with Your PR Agency

by Tipping Point Communications

The two main types of business & agency relationships are short-term projects and retainers.

What PPC Managers Need to Know to Start the New Year Off Right

by Tipping Point Communications

The start of any year is exciting. Individuals set new goals and ambitions, and it’s a time for companies to secure new business, or launch new marketing campaigns.  Whether you’re a PPC manager, an in-house marketer, or a business owner, there are a few things about PPC campaigns you should be aware of this year, […]

Four Trends PR Pros Should Follow in 2020 to Maximize Success

by Tipping Point Communications

Our digital world has provided a whole new and complex frontier for brands; never has it been easier, yet simultaneously more difficult, to reach the public than it is right now.

Five Key Takeaways from the 2019 IAAPA Expo

by Tipping Point Communications

As an agency with a focus on marketing destinations and attractions, one of the biggest events we look forward to each year is the International Association of Amusement Parks and Attractions’ (IAAPA) annual expo in Orlando, Florida.

How to Set SMARTer Marketing Goals for 2020

by Tipping Point Communications

As we inch closer to the new year, many teams are thinking about new goals; they’re looking at the goals they set for 2019, seeing how well they did (or how much they missed by), and using that information to set new bars to clear in 2020.

4 Things to Test Before Sending Out Your Next Email Campaign

by Tipping Point Communications

For brands that use email as part of their inbound marketing efforts, the reality of the results can often be discouraging. Believe it or not, if your emails are seeing an open rate of 30%, your brand is actually doing quite well for itself (and depending on your industry, you may not even get as […]

Three Ways Attraction Marketers Can Increase Foot Traffic this Holiday Season

by Tipping Point Communications

With the holidays centered around spending time together, this time of year is the perfect excuse for destination marketers to experiment with new, family-focused events, or to leverage existing events to help generate additional turnstile turns for your attraction.

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Diag| Considering item [http://prolificmarketing.org/?p=1011] "7 Marketing Must-Haves When Starting A New Business"
Diag| Considering item [http://prolificmarketing.org/?p=973] "2016 Marketing Checklist: Kick Off the New Year with a Bang"
Diag| Considering item [http://prolificmarketing.org/?p=951] "10 Last-Minute Marketing Tips for Small Business Saturday"
Diag| Considering item [http://prolificmarketing.org/?p=915] "Dan Tweets: Recap of National Small Business Week"

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Diag| Considering item [https://blassmarketing.com/?p=2035] "M&A: A Call for Research During the Integration Process"

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Diag| Considering item [https://paulinebartel.com/?p=2585] "China and Flatware Complete Bartel Communications’ 20th Company Anniversary"
Diag| Considering item [https://paulinebartel.com/?p=2477] "20th Business Anniversary of Bartel Communications"
Diag| Considering item [https://paulinebartel.com/?p=2451] "95th Business Anniversary Profile: Pamela Marinello"
Diag| Considering item [https://paulinebartel.com/?p=2439] "95th Business Anniversary Profile: Jo-Ann White"
Diag| Considering item [https://paulinebartel.com/?p=2429] "95th Business Anniversary Profile: Sandra Nardoci"
Diag| Considering item [https://paulinebartel.com/?p=2412] "5 Fast Facts About Business Anniversaries"
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Diag| Storing alternate revision of existing post # 18965, "It’s not Business As Usual in the MCC Business/Economics Department"
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