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Tipping Point Communications — Page 3

Articles by Tipping Point Communications

tipping point communications has written 80 articles for AdTalk

Tipping Point Communications

Six Tips for Developing a Compelling Focus Group Discussion Guide

by Tipping Point Communications

The goal of every focus group is to connect with participants to derive insights that will help achieve a marketing research objective. A discussion guide helps you do this by facilitating that connection.

Building an Expert Internship Model: What I learned from My Tipping Point Internship

by Tipping Point Communications

I am currently a senior in college, and for the better part of the past 18 months I have either been an intern or been actively looking to become an intern. Finally, I understand why internships are a cornerstone of collegiate education. Colleges outsource education for an experiential learning opportunity that is unlike any lecture […]

Planning a Focus Group? Make Sure Your Facility Adds to Your Success

by Tipping Point Communications

 

Top Marketing Trends for 2019

by Tipping Point Communications

Every year, there are new developments in digital marketing that offer opportunities for both marketers and consumers. Advances like artificial intelligence, chatbots, voice search, social media stories and video, have caused a massive shift in how brands connect to consumers online. These shifts are enabling more personalized interactions, automated marketing, and better experiences for all. […]

The Art Of The Apology: How Your Organization Says “I’m Sorry” Really Matters

by Tipping Point Communications

Everyone makes mistakes. But if you are responsible for an organization’s reputation, how you apologize matters to your bottom line.

America’s Game: What You Need to Know About Advertising During the Super Bowl

by Tipping Point Communications

Across the entire history of television in the United States, from 1912 (when the world’s first television station began broadcasting), to the present day, it is incredible to consider the amount of programming and historic events that has been broadcast directly into our living rooms. It is somewhat surprising and yet somehow so wonderfully American […]

Google’s Responsive Search Ads: Everything You Need to Know

by Tipping Point Communications

Responsive search ads are a new ad format that allows advertisers to create digital ads with multiple headlines and descriptions that respond to a user’s search in Google. In testing, Google says using machine learning to test multiple sets of ad creative can increase clicks by up to 15 percent.

Time to Get Real: How Augmented Reality is Shaping Brand Engagement

by Tipping Point Communications

When The Jetsons animated sitcom debuted in 1962, their futuristic world of flying cars, videophones, conveyor belt sidewalks and robot housekeepers shared a humorous and optimistic perspective on a family’s daily life in the year 2062. Viewers enjoyed the exploits of George and Jane Jetson along with their children Judy and Elroy, housekeeper Rosey, and […]

8 Tips to Improve Your Google Responsive Search Ads

by Tipping Point Communications

Responsive search is a new format that lets advertisers create an ad with multiple headlines and descriptions that respond to a user’s search in Google. Google uses machine learning to test different combinations of the ads and learn which combination performs best. The new format is part of Google’s push toward leveraging artificial intelligence to […]

Increasing Engagement: What Makes People Click?

by Tipping Point Communications

As marketers increase their commitment to content marketing and driving qualified leads to their websites, it is critical to understand how to encourage audiences to action. Ultimately, we want them to engage, whether that’s a “like,” a download or a sign-up. So what drives people to people “click”?

Morality & Legacy in Star Wars

by Tipping Point Communications

When it comes to morality, it doesn’t get much more clear-cut than the iconic tale of adventure, heroism, and complicated family history that is Star Wars.

Audio Marketing Insights: Move Over Pandora!

by Tipping Point Communications

While Pandora has long been the go-to for online radio, market forecasts predict that Spotify will outpace Pandora in listeners by 2022. Pandora’s user base has been slowly declining over the last several years, while Spotify has been growing by leaps and bounds. In 2018 alone, Spotify’s user base saw double-digit growth.

The Future of Search Engine Marketing

by Tipping Point Communications

How we search for things online is changing right in front of our eyes. As we move into 2019, we will continue to see search evolve while advertisers scramble to keep up. From desktop, to mobile, to voice, the search engine landscape is constantly being disrupted to provide us with better, quicker answers from any […]

2018 IAAPA Attractions Expo: Safety and Security Seminar Takeaways

by Tipping Point Communications

Continuing our education in our client’s field of work is an important part in delivering strategic guidance, especially for crisis communications. As my mentor Barbara Pierce always says about crisis –the worst thing that can happen to an organization is suffering reputational damage because of an issue that should have been foreseen and easily prevented […]

2018 IAAPA Attractions Expo: the Cool, the Weird and the Next Level

by Tipping Point Communications

As an agency with a focus on crisis communications, with many clients in the amusement park, tourism, and entertainment industries, we’re always seeking opportunities to expand our industry knowledge, share our expertise and build exciting new relationships. This year, we attended the International Association of Amusement Parks and Attractions’ (IAAPA) Annual Attractions Expo in Orlando, […]

The ABCs of Disruption

by Tipping Point Communications

The dictionary defines disruption as problems or disturbances that interrupt an event, activity or process. While often viewed as annoyances and interferences, disruptions are increasingly recognized as benefiting marketers, workplaces and even individual careers, serving as sources of creativity and innovation.

5 Tips For A Home Run Media Pitch

by Tipping Point Communications

A high-level view of this important media tactic.

Don’t Let Politics Run Your Media Campaigns

by Tipping Point Communications

Navigating the woes of priority election coverage.

Media Expertise at FutureView Provides New Perspectives

by Tipping Point Communications

What we learned from this world leader in machine learning technology.

Building Confidence In The Boardroom

by Tipping Point Communications

Untangle your acronyms! CRM vs CMS

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Diag| Storing alternate revision of existing post # 19017, "Instagram star isn’t what she seems"
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Diag| Considering item [http://wordecon.com/?p=110] "Example of a press release"
Diag| Considering item [http://wordecon.com/?p=72] "White Paper for B to B"
Diag| Considering item [http://wordecon.com/?p=52] "Web Content and Article for Client"
Diag| Considering item [http://wordecon.wordpress.com/?p=24] "Co-Editor of Personal Money Management Workbook."
Diag| Considering item [http://wordecon.wordpress.com/?p=14] "On-Site Mobile Device RF Protection and Forensics Extraction"
Diag| Considering item [http://wordecon.wordpress.com/?p=11] "It’s not Business As Usual in the MCC Business/Economics Department"

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