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webSURGE digital marketing

webSURGE digital marketing

2018 Called – It Wants Its E-Book Back

by webSURGE digital marketing

I’m as guilty as anyone. I’ll admit, it took me far too long to start thinking outside of the box that I created for myself about 10 years ago when I got into digital marketing. Back then – from about 2012-2018, the Golden Age of Digital Marketing Resources – we had thousands of fresh and […]

Is Your Company Ready for Digital Marketing?

by webSURGE digital marketing

Before your company begins to invest in digital marketing, you’ll want to be sure you have the right pieces in the right places internally. Putting the cart before the horse, or haphazardly entering into digital marketing without a strategy built from core business objectives typically results in a massive, fruitless expense. You’ll incur the cost […]

Is your company ready for digital marketing?

by webSURGE digital marketing

Before your company begins to invest in digital marketing, you’ll want to be sure you have the right pieces in the right places internally. Putting the cart before the horse, or haphazardly entering into digital marketing without a strategy built from core business objectives typically results in a massive, fruitless expense. You’ll incur the cost […]

The Cost of Recruiting Manufacturing Employees

by webSURGE digital marketing

According to RecruiterBox, the average cost-per-hire in the manufacturing industry is $5,159. There are a lot of variables that go into calculating your cost-per-hire including your recruiter’s time, job fair participation fees, job board fees, and ad spend.  Without reducing the number of jobs you’re hiring for, the only way to cut down on your […]

The Cost of Recruiting Manufacturing Employees

by webSURGE digital marketing

According to RecruiterBox, the average cost-per-hire in the manufacturing industry is $5,159. There are a lot of variables that go into calculating your cost-per-hire including your recruiter’s time, job fair participation fees, job board fees, and ad spend. Without reducing the number of jobs you’re hiring for, the only way to cut down on your […]

From the Screen to the Green: Parallels Between Digital Marketing and Golf

by webSURGE digital marketing

There are a ton of parallels between digital marketing and golf. Maybe it’s from so many years of going right from the computer screen to the putting green, but these parallels seem so related that I often find myself thinking about digital marketing as I’m walking down the fairway to my ball. (Of course, I’d […]

8 Types of Advertising Agencies and How To Choose One

by webSURGE digital marketing

In this article, we’ll: Learn about different types of advertising agencies and when to use each type Discover common red flags to look out for while you’re comparing agencies Updated June 1, 2019 Types of Advertising Agencies All it takes is one Google search to learn that there are thousands of advertising agencies to choose […]

6 Steps to Create a Social Media Strategy for Manufacturing & IT Companies

by webSURGE digital marketing

In this article, we’ll: Demonstrate why you should join the 90% of brands using social media and the 53% using paid advertising on social channels. Discuss how LinkedIn, Facebook, and YouTube have changed social media marketing in B2B business. Provide a framework for assessing your brand’s current social media usage. Outline 6 steps for creating […]

Does SEO really matter for B2B businesses?

by webSURGE digital marketing

In this article we’ll: Prove that SEO matters in the B2B space by defining SEO and its role in B2B marketing strategy Show you how you can capitalize on the 90% of B2B decision makers who use Google to kick off their research process and buyer journey Provide examples of SEO tactics improving B2B sales […]

What Is Digital Presence for Business?

by webSURGE digital marketing

Updated March 29, 2019 A “digital presence” simply refers to how your business appears online; it’s what people find when they search for your business or company on the internet. Digital presence includes content that you control, like your website and social media profiles, but also content that you don’t control, such as online reviews. […]

What Is Digital Presence for Business?

by webSURGE digital marketing

Updated March 29, 2019 A “digital presence” simply refers to how your business appears online; it’s what people find when they search for your business or company on the internet. Digital presence includes content that you control, like your website and social media profiles, but also content that you don’t control, such as online reviews. […]

The SEO Pyramid: Foundational SEO Tactics to Boost Your Ranking

by webSURGE digital marketing

In this article, we’ll: Review specific tactics to help you increase your SEO, organized in levels Tactics at the bottom of the pyramid are foundational to SEO efforts, while tactics at the top are the icing on the cake Work your way up the pyramid to see better rankings and more organic traffic Search engine […]

Marc’s Test Post

by webSURGE digital marketing

Flexible Text Block HeadingIf the designer of this website knew what to put here, they would probably not have to paste text like this here at all. Placeholder text is useful when you need to see what a page design looks like, but the actual content isn’t available. It’s like having someone with identical measurements […]

Digital Marketing Glossary of Terms

by webSURGE digital marketing

In this article… We’ll define just about every unusual term you hear in digital marketing, from API to index, pixel to CTR We’ve broken up the glossary into 3 sections:  business and marketing terms, website terms, and digital marketing tactic terms When We’re Talking Business and MarketingB2B (Business to Business): a term used to describe […]

What Is It Like to Work with a Marketing Agency?

by webSURGE digital marketing

In this article, we’ll discuss… You will have a team of marketing experts at hand Your digital marketing agency will execute deliverables on a weekly, monthly, or quarterly basis You decide your time commitment and control over marketing efforts You can measure your agency’s success based on marketing success metrics on a quarterly basis 2018 […]

What We Learned From Content Marketing World Conference

by webSURGE digital marketing

During the first week of September, the webSURGE content team attended the Content Marketing World Conference in Cleveland, Ohio, and it was a TREAT. The conference was literally jam packed (no joke – Kelly missed lunch one day because she was so busy) with great information, new research, and innovative technology to propel our content […]

How ABM Marketing Can Help You Win Specific Clients

by webSURGE digital marketing

Buzz terms come and go in the marketing realm (anyone want to “ideate” some “snackable content” with us?) to the point that it’s easy to ignore the latest shouts from the proverbial marketing mountaintops. But there’s one term you shouldn’t tune out. And that’s Account Based Marketing, or ABM. B2B marketing has relied on the […]

How to Acquire More & Better Customers with Digital Content

by webSURGE digital marketing

As a business leader, it’s your responsibility to make decisions that increase sales. But how can you close more sales without getting more and better leads? As a leader in the digital marketing and lead generation industry, our agency firmly believes the answer is to increase the digital presence of your business. And the best […]

6 Steps to Create a Social Media Strategy for IT and Manufacturing Companies

by webSURGE digital marketing

In this article, we’ll: Demonstrate why you should join the 90% of brands using social media and the 53% using paid advertising on social channels. Discuss how LinkedIn, Facebook, and YouTube have changed social media marketing in B2B business. Provide a framework for assessing your brand’s current social media usage. Outline 6 steps for creating […]

Social Media Marketing World 2018 Recap

by webSURGE digital marketing

I had the opportunity to travel to San Diego, California and be a part of the largest social media conference, Social Media Marketing World by Social Media Examiner this past February. The conference is designed for marketers of small and large businesses and brands to improve, monitor and measure the value of social media with […]